The two separate spots feature shots of different types of McDonald’s customers from businessmen to builders while a narrator delivers a poem about the McDonald’s clientele that have popped in for a bite.
McDonald's is claiming universal appeal in its latest TV spot by Leo Burnett which explains that "there is a McDonald's for everyone".
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Credits
- Creative Type:
- Television
- Agency:
- Leo Burnett London
- Advertiser:
- McDonalds
Project name McDonald’s FavouritesCopywriter Tony Malcolm, Guy MooreArt director Guy Moore, Tony MalcolmPlanner (creative agency) Ian Hilton/Matt WattsMedia agency OMDPlanner (media agency) Andrew LloydProduction company Moxie PicturesDirector Neil GorringeEditor James Rosen at Final CutPost-production company MPCAudio post-production companyWave
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