The term internet, like the words used in the ad, has also developed a variety of different meanings. The ad urges us to understand that there is Internet and there is Internet by Orange.
The TV execution is supported by outdoor, digital and print work.
Released: 20 October 2009
Orange 'words' by Publicis Conseil
Publicis Conseil focuses on the importance of the meanings of words in this new campaign to promote Orange internet.
All Comments
stu park - 21 October 2009
THE SAME WORD CAN HAVE DIFFERENT MEANINGS?
FUCK YOU for including this line.
By included this you have just implied than I am an idiot.
Advertisers who insult their audience. I HATE YOU so much it makes me want to eat sand whilst giving myself a dead arm, you dicks.
Jose Nevares - 23 October 2009
Great ad. Beautifully made, great production value, however not very well branded.
Andrew Chapman - 26 October 2009
but they have added words to the word internet, so it is no longer a single word that has a different meaning. They should have just turned the word internet from black to orange. nice production, a flawed thought.
Audio Android - 26 October 2009
Enjoyable .. sort of .. a good progression - smile at the end - but gets a bit pompous..
Emilien Anglada - 28 October 2009
That's weird, the French execution definitely had the "internet, innnternnet" at the end. Why remove it?
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Credits
- Creative Type:
- Television
- Agency:
- Publicis Conseil
- Advertiser:
- Orange
Project nameWordsClientAlice Holzman, Sponsorship & Commercial communication managerBriefCopywriterArt directorProduction companyWandaDirectorPhillippe Andre
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