The ad makes up part of a wider integrated campaign entitled "Welcome to the Family", which also runs across print, mobile, direct mail and online work which drives consumers to the website.
Released: 22 October 2009
Porsche 'family tree' by Cramer-Krasselt Chicago
Cramer-Krasselt Chicago has unveiled a new TV spot to promote Porsche's first ever four-seat sports car, the Panamera.
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Emilien Anglada - 01 November 2009
Amazing! this is a genuinely great concept. and some beautiful shots.
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Credits
- Creative Type:
- Television
- Agency:
- Cramer-Krasselt, Chicago
- Advertiser:
- Porsche
Project name"Family Tree"Copywriter Gary Doyle; Rick HamannArt director Matt Spett; Luke Partridge Production company @Radical MediaDirector Jeff ZwartPost-production companyAsylum
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