Released: 23 October 2009

Subaru 'MY2010 Legacy' by Chick Smith Trott

 

Subaru is championing the fact that its new Legacy model is "unlike all other cars", through a new integrated campaign.

The TV ad, which is Chick Smith Trott’s first work for the brand since winning the account in August, features a new Subaru driving along some of Britain’s most challenging roads.

The TV spots will run for a six-week period, and will be supported by four press executions.

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All Comments

Grilla Login

Grilla Login - 29 October 2009

Grilla's go where humans fear to tread.

 
AMSTERDAMAGED

AMSTERDAMAGED - 25 November 2009

Nice Rover 600 ad circa 90's.

 

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Credits

Creative Type:
Television
 
Agency:
CST Advertising
 
Advertiser:
Subaru
 

Project name MY2010 LegacyBrief Create a buzz around the Launch of the new Subaru Legacy by promoting its unique engineering credentials.Copywriter     Dave TrottArt director Gordon SmithMedia agencyBrilliantMedia plannerBrilliantProduction company Streetlight FilmsDirector Nigel SimpkissPost-production company Prime FocusAudio post-production company Prime Focus

 
 
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