The TV ad, which is Chick Smith Trott’s first work for the brand since winning the account in August, features a new Subaru driving along some of Britain’s most challenging roads.
The TV spots will run for a six-week period, and will be supported by four press executions.
Released: 23 October 2009
Subaru 'MY2010 Legacy' by Chick Smith Trott
Subaru is championing the fact that its new Legacy model is "unlike all other cars", through a new integrated campaign.
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Credits
- Creative Type:
- Television
- Agency:
- CST Advertising
- Advertiser:
- Subaru
Project name MY2010 LegacyBrief Create a buzz around the Launch of the new Subaru Legacy by promoting its unique engineering credentials.Copywriter Dave TrottArt director Gordon SmithMedia agencyBrilliantMedia plannerBrilliantProduction company Streetlight FilmsDirector Nigel SimpkissPost-production company Prime FocusAudio post-production company Prime Focus



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