The spot, created by Frontroom and directed by Rob Kaplan of Gloss Media, features slow motion shots of the footballers performing their skills, which are then interspersed with footage from the latest game.
An online campaign will support the TV work, where users will be able to view clips of the new game for themselves.
Pro Evolution Soccer 2010 will be released on Sony’s Playstation 2, 3 and Portable, as well as on the Xbox 360 and Nintendo Wii.
Released: 26 October 2009
Konami 'Pro Evolution Soccer 2010' by Frontroom
Some of the world's top footballers, including Lionel Messi, Alesandro Del Piero and Fernando Torres have lined up to star in the latest TV ad for Konami's Pro Evolution Soccer 2010 game.
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Credits
- Creative Type:
- Television
- Agency:
- Frontroom
- Advertiser:
- Konami
Project namePro Evolution Soccer 2010Client Konami Brief To produce a TV commercial promoting the latest Pro Evolution Soccer game featuring four of the world’s greatest football players.Copywriter Hamish ArmstrongArt director Richard McAuliffeMedia agency Target MediaMedia planner Target Media Production companyGloss Media LtdDirector Rob KaplanPost-production company UNIT
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