The spot begins with a group of horses lining up for a race. With a packed crowd watching on, disaster strikes for the protagonist when he falls at the first fence.
Released: 31 October 2009
Weetabix 'it's odds on for Weetabix!' by WCRS
Weetabix is telling the story of a plucky jockey triumphing against adversity in a new 90-second TV ad created by WCRS.
All Comments
Rob Mortimer - 02 November 2009
It's certainly an old money Weetabix ad; but it absolutely works.
It's long but holds your attention, silly enough to be amusing but avoiding stupidity.
Great stuff.
nick parrish - 05 November 2009
Great work from WCRS. Just a little too late for the Campaign Big awards...is it Michael Gambon doing the stricken horse's voice?!
april feeney - 15 February 2010
Brilliant!
Simple, funny, memorable.
Not trying to say 16 things at once and show lots of pack shots.
100% great branding & entertainment
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Credits
- Creative Type:
- Television
- Agency:
- WCRS
- Advertiser:
- Weetabix
Project name “It’s odds on for Weetabix!”ClientSally Abbott, marketing director, WeetabixBrief reinvent the famous Weetabix campaigns of years gone by and promise an energy-giving breakfast that more than sets you up for the dayCopywriter Larry SeftelArt director Dave DayPlanner Giselle OkinMedia agency Walker MediaMedia planner Walker Media Production company Rattling StickDirector Ringan LedwidgeEditor Rich Orrick/WorkPost-production company The MillAudio post-production company Wave
.jpg "Weetabix 'Scarecrow', by DDB London")
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