Created by VCCP, the ad is the first major advertising push created by the agency since it won the account earlier in the year.
Released: 01 October 2010
Very 'festive' by VCCP
Holly Willoughby and Fearne Cotton, an advertising coupling that has already had a run out for Ubisoft, star in a new campaign for Very.co.uk, the online department store.
All Comments
peter lynex-hopkins - 01 November 2009
I've never understood the appeal of the unbelievably untalented Ferne Cotton. One : she doesn't think Kate Bush is any good. Two: do I need to say more? This client must be desperate.
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Credits
- Creative Type:
- Television
- Agency:
- VCCP
- Advertiser:
- Very.co.uk
Project nameVery Festive ClientShop Direct Group BriefTo launch the new online department store Very.co.uk http://Very.co.uk (previously known as Littlewoods Direct) in time for Christmas. CopywritersAndy Mancuso, Anthony Stamp Art directorsRavi Beeharry, Richard Yates Media AgencyCarat Media plannerJoe Molony Production CompanyHANraHAN DirectorDavid Edwards Post-productionMPC Audio post-productionEnvy ExposureTV, print, digital
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