Released: 30 October 2009

Volvo 'blind preview' by Euro RSCG 4D, Amsterdam, Netherlands

Euro RSCG 4D, Amsterdam and London production company, Great Guns have produced a short film to promote the new Volvo S60.

The film shows Esref Armagan, a blind artist, invited to preview the new model, painting his experience merely via touch.

The four and half minute film, which will be shown on Facebook, documents Armagan’s journey to the Volvo factory and his subsequent previewing and painting experience.

Video 1: blind preview trailer

Video 2: blind preview

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All Comments

Emile Stoverinck - 04 November 2009

The sincerest form of flattery?

This campaign brings back memories of this one from 2005:

http://www.youtube.com/watch?v=z9Pp__kHuzs

Love the twist with the blind artist though!

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Credits

Creative Type:
Television
: Agency:
Euro RSCG 4D Amsterdam, Netherlands
: Advertiser:
Volvo

Project nameBlind Preview Client Volvo Car Corporation / Lukas Dohle / Frank Schultz Brief To promote the Volvo S60 without showing the carCopywriter Niels Arnbak Art director Marco Antonio Morales Production company Great Guns, LondonDirectorShearer EditorAndy Phillips, The Chophouse Post-production companyRushes, London