The 30-second spot shows four sumo wrestlers attacking ‘Becky’ as she makes her way to work. The four wrestlers represent the typical cold and flu symptoms: headache, sore throat, chesty cough and runny nose.
Released: 01 November 2009
GlaxoSmithKline 'beechams' by Grey London
As we approach flu season, GlaxoSmithKline (GSK) is rolling out a new campaign by Grey London for Beechams Ultra All in One, building on the 'Fight back with Beechams' campaign.
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Credits
- Creative Type:
- Television
- Agency:
- Grey London
- Advertiser:
- Beechams
Project name Beechams Client Julian Fletcher, Carla Speering, Hannah Brief Using the Brand's Fight Back proposition promote new Beechams Ultra as the Strongest product from the rangeCopywriter Grey LondonArt director Grey LondonPlannerGrey LondonMedia agency MediaCom Media planner John Wilson Production company Acne film Director Henrik Sundgren Editor Sam @ the Assembly RoomsPost-production company Absolute Audio post-production company Scramble
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