The ad shows a rundown building in a desolate location as real audio recorded in MSF field clinics and hospitals are played in an effort to demonstrate the real human suffering that MSF medics deal with every day.
Released: 13 November 2009
Medécins Sans Frontières (MSF) 'girl' by McCann Erickson London
Medécins Sans Frontières (MSF) has unveiled a new spot by McCann Erickson London, aimed at communicating the aid it provides and raising awareness of the plight of those it helps.
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Credits
- Creative Type:
- Television
- Agency:
- McCann Erickson London
- Advertiser:
- Medécins Sans Frontières (MSF)
Project nameGirlClient Polly Markandya - Interim Head of Communications, James Kliffen - Head of Fundraising Médecins Sans Frontières (MSF)Brief Raise awareness of the aid that MSF provide, regardless of politics, race or religionCopywriter Matt Crabtree Art director Simon HeptonPlanner Peter WilsonMedia agency Universal McCann Media planner Alice PottProduction company McCann Erickson/ FramestorePost-production company Framestore
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