Released: 23 November 2009

Stella Artois 'le recyclage de luxe show' by Mother London

Stella Artois today launched a series of online films set in a fictional 1960s variety show, one of which features Florence and the Machine.

The ads are part of Stella's 'Recyclage de luxe' campaign and were accompanied by a wraparound in the Metro this morning.

Video 1: eco tips

Video 2: compostable

Video 3: hedge fund

Video 4: farming

Video 5: florence and the machine

Video 6: origami

Video 7: utopia

Video 8: sibourg

Video 9: le recyclable de luxe show

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All Comments

James T Kirk - 23 November 2009

I like these, especially the robot joke.

AMSTERDAMAGED - 25 November 2009

Miller time..... in black and white with crap 'froggy' jokes...

Great...NOT!

Ad cruncher - 26 November 2009

Nice idea, poorly executed.

Audio Android - 27 November 2009

Nishe.

Mystery Mike - 27 November 2009

When are we supposed to have time to watch these exactly?

Danielle Locke - 12 January 2010

I'm conducting some research on the use of nostalgia in advertising in response to the recent influx in nostalgic themes that ads like this one have created. If you could take 5 minutes of your time to complete the attached questionnaire, I would be most grateful.

Many thanks.

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Credits

Creative Type:
Digital
: Agency:
Mother London
: Advertiser:
Stella Artois

Project name Stella Artois Eco Recyclage de Luxe ShowClient Adam Oakley (UK Marketing Director), Andy Logan (UK Marketing Manager) Copywriter MotherArt director MotherPlanner MotherMedia agency StarcomMedia plannerStarcomProduction companyStinkDirector Agustin AlberdiEditor Gus Hardman (Trim), Fassa (Golden Square)Post-production company Golden SquareOnline distributionGo Viral