The commercial ends with the line, ‘Don't just book it. Thomas Cook it.'
Released: 26 December 2009
Thomas Cook 'Redknapp' by Beta
Beta has unveiled a new campaign for Thomas Cook featuring celebrity couple Jamie and Louise Redknapp.
All Comments
Matt Furlong - 06 January 2010
This is not good! OMG!
Would Jamie and Lousie [who looks outrageously good, by the way!] ever book through Thomas Cook? I dont think so, so it makes this all a mahoooooooosive lie.
Cheesy too!
Tim Denyer - 07 January 2010
So incredibly bad.
Leaving aside the bizarre choice of the Redknapps, it plays like a montage of the worst and most unimaginative ads for:
- High-St retailer
- Perfume
- Sunglasses
- Sofas / beds
- Probiotics or the like
- A Lads mag
- Spirit brand
- 4x4
I really wish there was something good to come from it.
Terrible.
Grilla Login - 07 January 2010
Beta banked a sizable paycheque, so for them something good came from it.
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Credits
- Creative Type:
- Television
- Agency:
- Beta
Project nameRedknappsClientMichael Johnson, Thomas CookAgencyBetaArt DirectorRobert CampbellCopywriterRobert CampbellMedia AgencyArena BLMDirectorAndy MorahanProducerMartha GreeneProduction CompanyGreat GunsEditorSpencer Ferszt at Marshall StreetPost ProductionRushesExposureTV
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