Two versions of the TV spot show an aristocrat credit expert directing viewers to his website for advice.
Video 1: Credit expert 'ice' by The Red Brick Road
Video 2: Credit Expert 'wall' by The Red Brick Road
Experian's Credit Expert has launched a TV campaign to promote protection against the risk of identity fraud.
All Comments
Brian George - 09 February 2010
I've unfortunately seen this ad twice now and still have no real idea what on earth they are trying to communicate. I mean a pig, giant truffle, chinese butler, dim toff, gold letters, framed invoices??? I assume it's trying to encourage consumers to check their credit rating, or then again possibly order pigs and truffles on-line, either way a complete failure - a sensible message being completely mis-communicated!
Ad cruncher - 10 February 2010
i think its trying to do a Wes Anderson "thing"... using stilted american style performance... both badly executed.
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Credits
- Creative Type:
- Television
- Agency:
- The Red Brick Road
- Advertiser:
- Credit Expert
Campaign titleThe Credit Expert
CopywriterMatt Lee
Art DirectorPete Heyes
PlannerOli Feldwick
Media AgencyMaxus Global
ProductionStation Films
ProducerDebbie Ninnis
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