The England Women's cricket team's historic victory on Sunday underlines the untapped sponsorship opportunity offered by women's sport.
Key trends for marketers and agencies who want to win in today's sports marketing environment.
With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets...
Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality,...
The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...
Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean',...
Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its...
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Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.