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BRANDS

Why Sonos has to sell the disease before selling the cure

Playing music out loud in the home has real mental health benefits. But first, people need to know that there's...

BRANDS

Extreme convenience: How delivery became marketing's biggest disruptor

With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets...

BRANDS

How brands can own the innovation game

When 'owning the future' is at the top of both the business and marketing agenda, Sonoo Singh asks how brands...

BRANDS

Brands embrace 'backlash feminism'

Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality,...

BRANDS

Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting...

BRANDS

Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands...

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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