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Trends

BRANDS

Five ways brands can capitalise on women's sport

The England Women's cricket team's historic victory on Sunday underlines the untapped sponsorship opportunity offered by women's sport.

BRANDS

What you need to know about sports marketing in 2017 and beyond

Key trends for marketers and agencies who want to win in today's sports marketing environment.

BRANDS

Extreme convenience: How delivery became marketing's biggest disruptor

With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets...

BRANDS

Brands embrace 'backlash feminism'

Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality,...

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

BRANDS

Welcome to the age of moderate excess

Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean',...

AGENCY

Why ageism is adland's next frontier

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its...

THOUGHT LEADERS

AGENCY

When office banter becomes racist

MEDIA
AGENCY
AGENCY

Why compromise is not a dirty word

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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