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Trends

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

BRANDS

How brands can fill the fourth space between the real and virtual

There is a growing need for experiences that bridge the divide between real and virtual, Nicola Kemp writes.

BRANDS

Future tech trends from Web Summit 2016

Web Summit is an annual event that brings some of the most influential players in the tech space together with...

BRANDS

High-tech takeaways: How technology is transforming food delivery

Sonoo Singh takes a look at the newly transformed food delivery industry, where the biggest players are flexing their muscles...

MEDIA

The media industry should embrace hygge

The hygge trend has collided with the FOGO trend, leaving a wide-open opportunity for cosiness for audiences this autumn and...

AGENCY

How to stage a creative comeback

The lack of women at the top of many agencies serves to highlight the industry's traditional inflexibility but a new...

BRANDS

Five trends from the future

Nicola Kemp mingles with the trendspotters at The Future Laboratory's inaugural Global Futures Forum

THOUGHT LEADERS

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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