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AGENCY
The seven steps to creating a culture of effectiveness

The seven steps to creating a culture of effectiveness

Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that...

BRANDS
Digital Mavericks 2016: The women shaking up digital marketing

Digital Mavericks 2016: The women shaking up digital marketing

Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.

AGENCY
The stress report: why employee well-being is the new bottom line

The stress report: why employee well-being is the new bottom line

A new generation of talent who are unprepared to sacrifice their souls at the altar of work are forcing a...

BRANDS
Alistair Macrow brings good times to McDonald's

Alistair Macrow brings good times to McDonald's

McDonald's marketing chief talks about staying half-a-step ahead of customers.

BRANDS
The invisibles: why are portrayals of disability so rare in advertising?

The invisibles: why are portrayals of disability so rare in advertising?

Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your...

AGENCY
Disability in the workplace: meet four people who have risen to the challenge

Disability in the workplace: meet four people who have risen to the challenge

What is it like to have a disability and work in the advertising and marketing industries? Four individuals share their...

AGENCY
Sex, chocolate and disability: What marketers can learn from Maltesers' campaign

Sex, chocolate and disability: What marketers can learn from Maltesers' campaign

Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one...

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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AGENCY
Spotify, P&G and BBC on the programmatic future
MEDIA
How Sky makes the many faces of content count

How Sky makes the many faces of content count

AGENCY
Experiences are the key to brand loyalty

Experiences are the key to brand loyalty

MEDIA
5 future trends in digital-out-of-home

5 future trends in digital-out-of-home

MEDIA
August's Aerial Awards winner: Flash 'Colouring book'