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BRANDS

Why Sonos has to sell the disease before selling the cure

Playing music out loud in the home has real mental health benefits. But first, people need to know that there's...

BRANDS

Brands embrace 'backlash feminism'

Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality,...

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

BRANDS

Welcome to the age of moderate excess

Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean',...

AGENCY

Why ageism is adland's next frontier

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its...

BRANDS

Marketing in the age of sensory deprivation

Translating sensory experiences online is a significant marketing challenge. Molton Brown's Beatrice Descorps talks to Nicola Kemp about how the...

BRANDS

How brands can fill the fourth space between the real and virtual

There is a growing need for experiences that bridge the divide between real and virtual, Nicola Kemp writes.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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