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BRANDS

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as...

BRANDS

Xenia Tchoumi: how to influence the influencers

As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a...

BRANDS

Transforming the self is step one to changing advertising for the better

There are few things more transformative than changing the way we view ourselves.

BRANDS

Meet the iclone: how the iPhone became comfort technology

The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are...

MEDIA

Smartphone browsing overtakes laptop and desktop surfing for first time

Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending...

AGENCY

From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign

Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes...

AGENCY

Don't watch this space

It's time for agencies to get fully involved in content creation again as the pendulum swings back from the amateurs...

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1 Justin Tindall: my 'bored with diversity' comment was wrong

M&C Saatchi creative chief Justin Tindall apologises for his recent comment in Private View about being "bored of diversity being prioritised over talent" in a response to Caitlin Ryan's critical letter.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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