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BRANDS

The future of retail marketing as it adapts to always-on consumers

When it comes to retail, consumers are demanding a state of constant innovation against a backdrop of ever-rising expectations. Shona...

BRANDS

Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting...

BRANDS

Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands...

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

BRANDS

Welcome to the age of moderate excess

Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean',...

AGENCY

Why ageism is adland's next frontier

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its...

BRANDS

Marketing in the age of sensory deprivation

Translating sensory experiences online is a significant marketing challenge. Molton Brown's Beatrice Descorps talks to Nicola Kemp about how the...

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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