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BRANDS

How brands can own the innovation game

When 'owning the future' is at the top of both the business and marketing agenda, Sonoo Singh asks how brands...

BRANDS

Human machines and brands as educators: the year ahead for cultural trends

The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow...

BRANDS

Welcome to the age of moderate excess

Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean',...

AGENCY

Why ageism is adland's next frontier

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its...

BRANDS

Marketing in the age of sensory deprivation

Translating sensory experiences online is a significant marketing challenge. Molton Brown's Beatrice Descorps talks to Nicola Kemp about how the...

BRANDS

How brands can fill the fourth space between the real and virtual

There is a growing need for experiences that bridge the divide between real and virtual, Nicola Kemp writes.

BRANDS

Future tech trends from Web Summit 2016

Web Summit is an annual event that brings some of the most influential players in the tech space together with...

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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