THE SECRETS OF COMMERCIAL STORYTELLING...

Campaign and Turner uncovered Burger King, Microsoft and McCann's secrets of commercial storytelling...

Turner is a global media company with the most valuable entertainment and news brands in the world. They’re leading the transformation of the business with big, bold ideas.   

LATEST

"Technology needs to be like salt. You need to taste it more than see it..."

One thing the industry should start doing, one thing they should stop

There is life beyond 30

Microsoft on being brave, creating an impact and great tech

Direct Line's Mark Evans on drones, mass media and the power of TV

Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers

Airbnb's Alex Dimiziani on authenticity, smart data and diversity

Stop predicting the death of anything: no media is a write-off, it's all opportunity