AGENCY

Northern Ireland's tourist board releases £14 million ad tender

The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency....

AGENCY

Ogilvy buys a stake in Eightytwenty Ireland

Ogilvy & Mather has acquired an undisclosed but "significant" stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd...

AGENCY

Eurostar encourages 'travel state of mind' in New Wave-style ad

Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema.

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Review recap: Deutsche Telekom, ITV, EA Sports

Campaign's weekly round-up of account moves across advertising and media.

MEDIA

Deutsche Telekom launches 'super-progressive' €450m European media review

Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of...

BRANDS

Kraft drops Unilever mega-merger bid

US food giant Kraft Heinz has withdrawn its offer to merge with Unilever following public rejection of its offer.

MEDIA

The Sun overtakes Mirror to be second biggest UK newspaper website

The Sun has overtaken rival the Daily Mirror's monthly audience for the first time since Rupert Murdoch's red-top dropped its...

The Work

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.