AGENCY

Northern Ireland's tourist board releases £14 million ad tender

The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency....

AGENCY

Adland's 'grand impresario' Ronnie Kirkwood dies

Ronnie Kirkwood, hailed as one of adland's greatest showmen and leader of one of the most successful and fashionable agencies...

BRANDS

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

BRANDS

Sainsbury's marketing director Sarah Warby to leave

Sainsbury's marketing director Sarah Warby is leaving after five years leading the supermarket's marketing function.

BRANDS

EasyJet restructures marketing team

Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer...

AGENCY

Start-up partners with agencies to highlight sustainable energy

Energy start-up Pavegen has partnered with a range of London-based creative agencies including Wunderman and Imagination to encourage agency staff...

AGENCY

Theresa May to set out 'hard Brexit' path in speech

The prime minister is expected to rule out any "half-in, half-out" deal between the UK and the European Union in...

The Work

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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MEDIA

Innovate or die

How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.