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Northern Ireland's tourist board releases £14 million ad tender

The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency....

AGENCY

IAB waives event fees for agency members

The Internet Advertising Bureau UK is making its events free to attend for all agency members, a change designed to...

BRANDS

McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food...

AGENCY

'This girl can' goes international with campaign for Australian women

Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active.

AGENCY

Movers and shakers: Argos, Vodafone, TBWA\London

Argos and Vodafone lost marketers this week, TBWA\London hired a new top team and Hearst Magazines' James Wildman made his...

BRANDS

Flash and burn: web browser plug-in to disappear by 2020

Adobe has said it will kill off Flash Player by the end of 2020, declaring the product "end-of-life".

BRANDS

Google, YouTube and Facebook top YouGov's global brand health ranking

Google is the world's healthiest brand, according to YouGov's inaugural Global Brand Health Rankings, a top 10 list dominated by...

The Work

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.