What's next in integration

Campaign brought together industry thinkers to discuss "what's next in integration" following a year of huge digital development which, some could argue, has changed the very definition of integration in advertising.

Here are a selection of essays challenging the concept of integration and explaining why it is still a relevant principle in this new media landscape.

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Dentsu London: The Hadron Collider

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MyAgency: Reclaim The Word

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Euro RSCG London: Invent The Future

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St Luke's: Living The Brand

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Inferno: Not Rocket Science

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Dare: Lessons from the Fat Duck

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MBA: Integration Is Dead

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EHS 4D Group: Data - The New Fuel

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Mindshare: Follow The Money

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G2 Worldwide: New Beginnings

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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