What's next in integration

Campaign brought together industry thinkers to discuss "what's next in integration" following a year of huge digital development which, some could argue, has changed the very definition of integration in advertising.

Here are a selection of essays challenging the concept of integration and explaining why it is still a relevant principle in this new media landscape.

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Dentsu London: The Hadron Collider

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MyAgency: Reclaim The Word

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Euro RSCG London: Invent The Future

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St Luke's: Living The Brand

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Inferno: Not Rocket Science

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Dare: Lessons from the Fat Duck

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MBA: Integration Is Dead

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EHS 4D Group: Data - The New Fuel

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Mindshare: Follow The Money

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G2 Worldwide: New Beginnings

Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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