What's next in integration

Campaign brought together industry thinkers to discuss "what's next in integration" following a year of huge digital development which, some could argue, has changed the very definition of integration in advertising.

Here are a selection of essays challenging the concept of integration and explaining why it is still a relevant principle in this new media landscape.

AGENCY

Dentsu London: The Hadron Collider

AGENCY

MyAgency: Reclaim The Word

AGENCY

Euro RSCG London: Invent The Future

AGENCY

St Luke's: Living The Brand

AGENCY

Inferno: Not Rocket Science

AGENCY

Dare: Lessons from the Fat Duck

AGENCY

MBA: Integration Is Dead

AGENCY

EHS 4D Group: Data - The New Fuel

AGENCY

Mindshare: Follow The Money

AGENCY

G2 Worldwide: New Beginnings

Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More