What's next in integration

Campaign brought together industry thinkers to discuss "what's next in integration" following a year of huge digital development which, some could argue, has changed the very definition of integration in advertising.

Here are a selection of essays challenging the concept of integration and explaining why it is still a relevant principle in this new media landscape.

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Dentsu London: The Hadron Collider

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MyAgency: Reclaim The Word

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Euro RSCG London: Invent The Future

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St Luke's: Living The Brand

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Inferno: Not Rocket Science

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Dare: Lessons from the Fat Duck

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MBA: Integration Is Dead

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EHS 4D Group: Data - The New Fuel

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Mindshare: Follow The Money

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G2 Worldwide: New Beginnings

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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