Top 50 Media agencies 2010
Rank 2009 Rank 2008 Agency Billings 2009(£m) Billings 2008 (£m) Year-on-year% change Top-spending clients in 2009
1 1 MediaCom 962.82 1,045.38 -7.9 BSkyB, GlaxoSmithKline, T-Mobile, COI, DFS
2 2 OMD 788.62 792.79 -0.53 Reckitt Benckiser (UK), Aviva, McDonald’s, Boots, Virgin Media
3 4 Carat 680.5 738.12 -7.81 Asda, COI, Kellogg, British Gas, Vauxhall
4 3 Mindshare 625.36 726.02 -13.86 Unilever (UK), Nestle, Ford, Argos, News International
5 7 Mediaedge:cia 502.68 448.52 12.07 Morrisons, Orange, Specsavers, Nintendo (UK), Danone
6 5 Starcom MediaVest Group 457.04 581.49 -21.4 Procter&Gamble, COI, BT, Kraft Foods (UK), Samsung (UK)
7 6 ZenithOptimedia 451.71 494.58 -8.67 L’Oreal, O2 (UK), B&Q, Mars (UK), Garnier
8 10 Vizeum 217.59 198.97 9.36 Coca-Cola (GB), Halifax, BMW (UK), Twentieth Century Fox, Panasonic (UK)
9 8 Walker Media 200.05 241.3 -17.09 Marks&Spencer, Currys, Kentucky Fried Chicken (GB), PC World, Barclays
10 11 PHD 186.21 189.92 -1.95 Sainsbury’s, Cadbury Trebor Bassett, Confused.com, ING Direct, Warner Bros (UK)
11 9 Initiative 151.22 221.05 -31.59 Tesco, Burger King (UK), Swiftcover Insurance, Match.com, Network Rail
12 12 Universal McCann 150.41 189.32 -20.55 Microsoft, Aldi, SC Johnson, More Th>n, Autoglass
13 14 MPG 140.33 140.54 -0.15 EDF Energy, Axa Sun Life Direct, Exxon Mobil, WM Magner, National Express
14 15 Brilliant Media 116.43 113.21 2.84 DFS, TJ Hughes, Safestyle (UK), Cousins Furniture, Myfamily.com
15 13 MediaVest Manchester 105.38 140.89 -25.2 JD Williams&Co, Bradford Exchange, Gala Coral Group, Magnet, Phones4u
16 21 Rocket 71 48.72 45.71 Co-op Food, Co-op Group, Co-op Financial Services, Global Radio UK, Innocent
17 19 Kinetic 58.82 59.02 -0.34 Vodafone, Unilever (UK), Coors Brewers, Warner Bros Distributors (UK), British Airways
18 17 Arena BLM 50.04 64.21 -22.05 Thomas Cook Group, Character Options, Pathe Pictures, Domino’s Pizza, Haven Leisure
19 20 Feather Brooksbank 49.84 57.55 -13.4 Bet365, Matalan, Reid Furniture Group, People’s Postcode Lottery, Scottishpower
20 22 John Ayling&Associates 42.95 44.84 -4.23 NCH Action For Children, Dairy Crest, First Drinks, Yoplait, Beverage Brands (UK)
21 23 Total Media Group 39.74 38.72 2.63 Eharmony.com, Dogs Trust, Stena Line, The Smile Train, Random House Publishing
22 31 Robson Brown 36.94 26.86 37.5 Dreams, Capital Shopping Centre, Storey Carpets, Benfield Motors, Crown Bingo
23 26 Equinox Communications 36.76 33.43 9.97 E1 Entertainment (UK), Hyundai (UK), John Frieda, Wells&Young’s, Andrew Jergens
24 18 Maxus 36.24 60.18 -39.79 Mercedes-Benz (UK), Ubisoft, Church&Dwight (UK), Palm Europe, Chrysler (UK)
25 16 Zed Media 36.19 67.61 -46.47 Zurich Insurance, Butlins, New Look, The Open University, Qantas
26 24 Target Media 35.89 35.56 0.93 Momentum Pictures, Icon Film Distributions, Optimum Releasing, Play.com, Sega
27 25 All Response Media 30.32 33.49 -9.45 JML, MBI Incorporated, Money4gold (UK), Tombola, Anglian Group
28 35 The7stars 30.29 23.42 29.32 Focus Group, Ministry of Sound, William Hill, Giovanni Rana (France), National Trust
29 38 Media Campaign 27.66 22.89 20.85 National Accident Helpline, Mazuma Mobile, Experian, High Tech Health, Kettle Foods
30 28 Rapp Media 25.4 28.49 -10.87 Somerfield, NSPCC, Rias Insurance, Blue Cross, Royal National Institute for the Blind
31 39 McCutcheon Norveil Consultancy 21.97 21.16 3.83 Confused.com, Moonpig.com, Temporary Cover, Becta, Green Money
32 30 AMS Media Group 21.1 27.17 -22.35 Red Bull Company, Royal Caribbean International, Brighthouse, Ekornes Lavazza (UK)
33 36 Bray Leino 20.84 23.35 -10.73 DDD, Thornton&Ross, Fresh Breath, Diomed Dev, GR Lane
34 40 TCS Media 20.77 21.09 -1.53 Simplyhealth, Laura Ashley, 3A Entertainment, Albert Bartlett, Raymond Gubbay
35 29 WFCA Integrated 20.38 28.61 -28.78 Carpetright, Bathstore, BGR Bloomer Personal Injury, Perfume Shop, Ocean Finance
36 33 Ptarmigan Media 19.61 24.75 -20.75 Artemis, Jupiter, Henderson New Star, Ignis Asset Management, F&C Management
37 41 Bygraves Bushell Valladares Sheldon 18.2 19.63 -7.27 Bensons, Fidelity Investment Services, Sleepmasters, Cyprus Tourism, Legacy
38 44 Mike Colling&Company 17.86 14.55 22.73 Green Bullion Europe, Consumers Association, Compton&Woodhouse, RSPCA, Rias
39 32 Team UK Media 17.09 25.7 -33.5 Louis Vuitton, Parfums Christian Dior, LVMH, Christian Dior (Fashions), Swarovski
40 34 Conrad Advertising 16.77 24.26 -30.89 Reader Offers, Great Rail Journeys, Titan Hitours, Cruise Select, East Riding Of Yorkshire
41 42 TMW (The Media Works) 15.01 16.51 -9.05 Furniture Village, Floors-2-Go, Drayton Manor Park, Leekes, Lucas World Of Furniture
42 37 Posterscope 14.27 22.85 -37.5 COI, BT
43 46 Sold Out Advertising 13.58 14.17 -4.16 Live Nation (Music), SJM Concerts, AEG, Phil McIntyre Promotions, Flying Music Co
44 45 Dewynters 12.75 14.67 -13.06 Little Star, Society Of London Theatres, Dewynters, Cameron Mackintosh Prodn, ROH
45 51 MediaVest (Leeds) 11.93 10.42 14.42 Jet2.com Flights, L Rowland (Ellon), Car People, RHS, UK Independence Party
46 27 Media Vision 11.88 28.74 -58.67 Optical Express, Barrhead Travel, Trinity Mirror, Ryanair, Amdega
47 79 Martin Tait Redheads 11.8 3.71 218.14 SCS, NHS North-East, City Of Sunderland College, Wansbeck, Carlson Worldchoice
48 47 Lavery Rowe Advertising 10.2 12.64 -19.24 Chums, High Tech Health, Boylesports (Ireland), Gardenbargains.com, Kitchen Magic
49 55 Rathbone Media 9.45 9.56 -1.14 Paul Simon Superstore, Ultimate Discount Heating, Topps, SEH, Salus UK
50 48 AW Media 9.01 12.67 -28.9 Chefaro UK, Bonhams, Goldshield Pharma, Mentholatum Company, Seafrance
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