Top 100 creative agencies 2011
Rank 2010 Rank 2009 Agency Billings 2010 (£m) Billings 2009 (£m) Year-on-year % change
1 1 Abbott Mead Vickers BBDO 388.68 350.46 10.9
2 6 McCann Erickson 275.74 197.63 39.5
3 4 Rainey Kelly Campbell Roalfe/Y&R 274.98 205.53 33.8
4 9 Leo Burnett 232.11 188.85 22.9
5 2 DLKW Lowe 227.95 240.79 -5.3
6 7 M&C Saatchi 211.42 195.01 8.4
7 10 Euro RSCG London 199.42 186.72 6.8
8 13 CHI&Partners 184.73 164.33 12.4
9 5 JWT London 180.25 199.73 -9.8
10 12 Ogilvy&Mather Advertising 175.32 172.35 1.7
11 8 WCRS&Co 174.03 194.34 -10.5
12 16 Saatchi&Saatchi 169.21 120.54 40.4
13 14 Mother London 164.85 159.21 3.5
14 11 Bartle Bogle Hegarty 163.7 175.07 -6.5
15 17 The Red Brick Road 150.09 119.75 25.3
16 15 Publicis 145.47 140.29 3.7
17 18 TBWA London 141.55 118.08 19.9
18 21 Grey London 126.37 103.85 21.7
19 20 VCCP 121.71 103.86 17.2
20 3 Fallon London 119.81 207.51 -42.3
21 n/a Gratterpalm 109.51 n/a n/a
22 19 DDB UK 107.91 112.53 -4.1
23 23 MCBD 88.13 66.62 32.3
24 22 Beattie McGuinness Bungay 69.66 80.64 -13.6
25 27 Karmarama 67.41 44.1 52.9
26 37 Brothers And Sisters 61.25 31.03 97.4
27 36 TBWA Manchester 42.06 35.36 19
28 30 Robson Brown 41.13 38.68 6.3
29 47 Adam&Eve 41.13 20.18 103.8
30 34 Krow Communications 37.02 36.22 2.2
31 26 Libertine 36.57 49.7 -26.4
32 28 Uber Agency 35.99 43.16 -16.6
33 31 Wieden&Kennedy 35.28 37.69 -6.4
34 33 Bray Leino 33.32 36.47 -8.7
35 41 Leagas Delaney London 30.46 24.61 23.8
36 43 Cravens Advertising 28.08 22.63 24.1
37 n/a Network 26.38 n/a n/a
38 35 Cheethambell JWT 26.2 35.66 -26.5
39 25 Public 25.21 55.31 -54.4
40 45 Mortimer Whittaker O’Sullivan 25.06 21.33 17.5
41 46 Space City Productions 24.92 20.81 19.8
42 40 Guerilla Vision 24.83 25.85 -3.9
43 64 St Luke’s Communications 24.68 12.7 94.3
44 53 Tullo Marshall Warren 23.68 17.18 37.8
45 39 Iris 22.3 27 -17.4
46 62 Brave 21.89 13.16 66.4
47 50 Golley Slater Group 21.65 19.24 12.5
48 51 The Union 20.01 19.11 4.7
49 32 Proximity London 19.24 37.53 -48.7
50 66 Radioville 18.99 12.38 53.4
51 65 Conrad Advertising 17.62 12.51 40.9
52 85 The Law Firm 17.24 8.4 105.4
53 57 Elvis 17.04 15.02 13.5
54 29 Doner Cardwell Hawkins 16.63 42.99 -61.3
55 49 Kindred Agency 16.16 19.54 -17.3
56 44 DraftFCB 16.06 22.59 -28.9
57 38 Farm Communications 15.57 27.51 -43.4
58 42 WFCA Integrated 15.36 23.93 -35.8
59 79 Isobel 15.26 9.96 53.3
60 55 Principles Agency 15.17 15.24 -0.5
61 60 Designate 15.14 13.46 12.5
62 61 Arm Direct Group 14.97 13.37 12
63 24 Rapier 14.76 63.4 -76.7
64 77 Home Advertising 14.73 10.4 41.6
65 82 Watson Phillips&Norman 14.34 9.22 55.5
66 69 HMDG 14.17 11.64 21.8
67 91 Nigel Endersby Advertising&Marketing 13.39 7.02 90.7
68 93 Dentsu London 13.39 6.99 91.5
69 70 Audacity 13.19 11.24 17.3
70 63 Chick Smith Trott 13.12 12.89 1.8
71 58 Dewynters 13.12 14.67 -10.6
72 73 SapientNitro 12.58 11.04 13.9
73 86 WAA 12.57 7.8 61.1
74 84 The Gate Worldwide 12.08 9.07 33.2
75 76 Quiet Storm 11.99 10.52 14
76 52 Team Saatchi 11.79 17.99 -34.5
77 71 Big Communications 11.76 11.17 5.3
78 54 Souk 360 11.55 16.49 -30
79 74 Harrison Troughton Wunderman 11.19 10.97 2
80 78 Eardrum 11.03 10.01 10.2
81 72 Sold Out Advertising 10.76 11.1 -3.1
82 228 Beta 10.55 0.72 1,376.00
83 67 Partners Andrews Aldridge 10.55 11.76 -10.3
84 59 Chemistry Communications Group 9.89 14.01 -29.4
85 68 Leith Agency 9.77 11.65 -16.1
86 88 Attinger Jack Advertising 9.19 7.43 23.7
87 95 Nexus/H UK 9.1 6.69 36
88 92 Hooper Galton 9.08 6.99 29.9
89 153 Masius 9.07 2.24 304.6
90 112 AKA 8.53 4.3 98.6
91 83 Meteorite 8.45 9.15 -7.6
92 97 Cogent Elliott 8.38 6.53 28.3
93 87 Drummond Advertising 8.3 7.67 8.2
94 94 Lavery Rowe Advertising 8.17 6.86 19.1
95 80 Walker Agency 7.9 9.85 -19.7
96 98 Teamspirit 7.76 6.41 20.9
97 90 Oakbase 7.64 7.16 6.7
98 75 MBA 7.58 10.67 -28.9
99 n/a Twenty Twenty Media Vision 7.43 n/a n/a
100 81 Dig For Fire 6.94 9.5 -26.9
Source: The Nielsen Company. Note: The term ‘billings’ refers to the combined value of UK above-the-line advertising (including online) that is booked, placed and created by agencies on behalf of their clients. It should not be confused with agency income. n/a dictates no data supplied or available
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