My YouTube ad of the week: Kristof Fahy, William Hill

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Kristof Fahy reviews MTV Brasil

Kristof Fahy, group brand and marketing director, William Hill

Why I like this

 

 

Sometimes you just watch something. Then you have to watch it again. And, then again. And, then just once more. Then you start sending it to people. Well this is it. This ad for MTV Brasil is clever, smart, technically interesting and visually intriguing.

The animation sums up MTV’s range, style and overall attitude. A range of celebrities feature and there is some "darkness" in the animated story. And the music – well after a few views it is now firmly stuck in my head – and not a soundtrack you’d expect from MTV.

Yes, you can probably argue that MTV is an easy sell – but competition in the space for music and content is intense. And, in this film it has captured everything that is aspirational and attitudinal in MTV.

So after 21 years, MTV Brasil seems to have lost none of its attitude and appetite for creating strong creative imagery and messaging.

Wish I thought of

This kind of ad is a great reminder for brands to take a risk and deliver distinctive creative – especially when you can now reach audiences in so many ways.

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Credits

Brand

MTV Brasil

Task

A brand-building campaign for MTV Brasil 21 years after its launch.

Execution

The South American broadcaster has released a stop-motion video for MTV Brasil. Images of figures – resembling pop and rock stars such as Ozzy Osbourne – have been drawn on to balloons. And they have been popped! The balloons were lined up along a 200-metre-long rail and, apparently, to bring this to life, some ten balloons had to be popped per second.

Credit

ParanoidBR.

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