My YouTube ad of the week: James Hilton, AKQA

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James Hilton reviews Casey Neistat



James Hilton, chief creative officer, AKQA

Why I like this

The scale and effect of internet-powered people-power still staggers me. When this is achieved with great relevance, wit and skill, it fills me with the sort of joy usually only reserved for a roast dinner. This is one Aunt Bessie would be proud of.

I ride a motorbike into work every day and, I have to say, a proportion of the cycling community I encounter does make me wonder why natural selection isn’t a bit more "on the ball". But I do sympathise with those who know how to ride correctly, and who are constantly contending with completely inadequate infrastructure.

So when I become the president of the universe, I will make anything with an engine go on the road. Everything else goes on pavements designed to keep pedestrians and cyclists separate, and to keep them all apart from the large, heavy, metal things that go really fast. They seem to be able to do it in Holland without too much fuss. Still, it’s comforting to see that it’s not only us Brits who are piss-poor at sorting this stuff out.

Uploaded a couple of days ago, as of writing, and already 868,336 views. Mirror, signal, manoeuvre? I should coco.

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Credits

Brand

Casey Neistat

Task

Protest against the cycle-lane laws in New York City.

Execution

A concerned citizen videos his encounter with a New York policeman as he gets a $50 ticket for not riding his bike in the designated lane. To make his point, he sets up “accidents” as he encounters a range of items blocking his progress.

Credit

In-house.

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