My YouTube ad of the week: Sue Unerman, MediaCom

2.8 2 Votes

Sue Unerman reviews Watch/Primeval 5

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Sue Unerman, chief strategy officer, MediaCom

Why I like this

It was my esteemed colleague Jerry Lloyd-Williams who I first heard coin the phrase (in reference to a good app) that it should either save you time or waste your time. A good YouTube ad needs to do the latter. This is a great time waster, even if – as was true for me on the day I was reviewing it – I had no time to waste.

I expect no sympathy from readers, but this week is one of those weeks when (to quote my first boss Christine Walker) you barely have the time to go to the toilet. Despite this, and perhaps even because of this, the Primeval shoot-'em-up is deeply fun and distracting.

Wish I'd thought of

Frankly, I think I would have thought of this, and so would you. However, thinking of it and executing it as delightfully as this are two different things. Everyone loves a dinosaur. It's a deep-rooted attachment. Certainly, one of my earliest memories of school is making a dinosaur out of papier-mâché. Here you get to shoot them, and it is a good, fun waste of time. Now, I must get back to my meetings and, of course, try to improve my top score.

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My YouTube ad of the week: Sue Unerman, MediaCom



Watch/Primeval 5.


Promote the launch of the TV series Primeval 5 as a UK exclusive on Watch.


The viewer thinks they are watching a promotional video for the series, but the transmission is suddenly disrupted as dinosaurs appear to break through the screen. The viewer then has to fight them, using their cursor as a gun.


Red Bee Media.

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