My YouTube ad of the week: Sushma Sagar, Banana Republic

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Sushma Sagar reviews Foo Fighters

Sushma Sagar, senior brand manager, Banana Republic

Why I like this

When Campaign invited me to be their new columnist, I was secretly quite pleased that my professional musings on serious marketing videos were being sought. So imagine my surprise when the link 'Hot Buns' appeared in my inbox.

I did not expect my first assignment to be reviewing a homoerotic shower scene.... but the fact that it was the Foo Fighters soaping each other in a post-modern, ironic send-up, made it ok.

The Foos have a special place in my heart as we used to dress them when I worked for Ben Sherman. I've seen them play many times and though their full-on rock can be daunting to the uninitiated, they are entertainers as well as musicians and win you over with their own brand of silliness.

This particular viral is the latest offering to publicise an up and coming tour. Dave Grohl was inspired by the American cross-country truckers, who spend their lives on the road, eating in diners and using the shower facilities enroute.

Obviously the gag is centred around the mean-looking, tattooed, long-haired truckers prancing about butt naked to Freddy Mercury. Interestingly though, the amusing juxtaposition is not dissimilar to that of the Foo Fighters - they may be serious, stadium, rock-monsters, but they love any opportunity to camp it up and take the mick.

Mock gay-porn was a natural progression.

Wish I had thought of

This viral is a hilarious vehicle to get the tour message out whilst giving the fans a giggle (and an eyeful.) The tour is big, the idea is clever and the execution downright ridiculous. Grilled wiener anyone?

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Foo Fighters


Promote the North American tour of the rock band Foo Fighters.


The “Hot Buns” video puts a whole new spin on the typical American truck-stop diner. The members of the band, playing the part of road-weary hillbilly truckers, head to the shower area – where the boys have some fun.


NuContext Creative

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