My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

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Kate Stanners reviews Volkswagen

Why I like it

I have been reintroduced to Star Wars through my eight-year-old son. Star Wars Lego has been a particularly popular by-product of his obsession. He and I are the proud builders of many an X-wing, star fighter etc. And with the Death Star under our belt, and the Millennium Falcon under construction, there is no challenge too great. In fact, the only thing that comes close in my son’s affections is his dog, Rocky, an extremely mad and bad Welsh terrier.

So imagine our delight when we stumble upon The Imperial March theme from Star Wars being barked by a choir of canines. Two worlds collide to make a teaser for a forthcoming spot for Volkswagen, from those lovely people who brought us last year’s TV ad hit, "the Force". Now it might be that this has limited appeal and has been created to indulge us three, but I suspect not. Star Wars and dogs – what’s not to love?

We have to wait for the Super Bowl on 5 February for the actual ad. But, in the meantime, we have the canine choir. I love it, my son loves it and, most importantly, Rocky loves it so much that he howls along to it.
 

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My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

Credits

Brand

Volkwagen

Task

Create anticipation for VW’s imminent Super Bowl ad

VW’s “the Force” was the top ad at the 2011 Super Bowl. Continuing the theme, a chorus of canines resembling Star Wars characters bark The Imperial March music as a teaser for the car company’s forthcoming 2012 Super Bowl spot.

Credit

Deutsch LA.

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