Publicis Groupe acquires Rokkan Media in the US
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
In a group statement, the deal with the 70 strong agency which has built a strong reputation in the digital space, is said to highlight the group’s commitment to both growth within the US market and the rapidly growing digital sector.
The acquisition follows Maurice Levy's Publicis Groupe buying one of the largest independent digital agency's, LBi, in September. More recently in the US, Publicis Groupe acquired luxury advertising agency AR New York on 4 December, and Outside Line on 13 December.
Founded in 2000, Rokkan, which borrows its name from the Japanese word for intuition or "sixth sense", has expertise in ecommerce, loyalty programs, digital marketing, mobile and social media.
Rokkan's core services include strategy and planning, user experience, visual design, technology, and motion graphics, marketing, game/app development and emerging media.
Clients include US brands JetBlue Airways, Nestlé Purina PetCare, Sharp Electronics, Chipotle Mexican Grill and Stolichnaya Vodka.
Following the acquisition, Rokkan will operate as an autonomous unit within Publicis Groupe.
Co-founders John Noe, chief executive; Chung Ng, chief experience officer, and Charles Bae, chief creative officer, will continue to lead the agency.
In a joint statement, they said: "This is a major stepping stone that will take Rokkan to the next level and beyond. We've seen a number of potential buyers over the years, but it wasn't until we met with the folks at Publicis Groupe that we found a partnership we truly believed in.
"Joining Publicis Groupe gives Rokkan access to resources, capabilities and knowledge to better scale, grow and service our multinational clients. Furthermore, it will help support Rokkan’s aggressive plans for domestic and global growth. We're thrilled to be joining a company that believes in our culture, people and vision."
Publicis Groupe revenue derived from digital in the US is reported by the company to have reached nearly 50%.
This article was first published on campaignlive.co.uk
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Pinterest takes big step towards working with major brands
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.