Campaign Work, Friday, 22 February 2013 10:13AM
G-Star has launched a global ad campaign that will run online and in cinemas. The 60-second film was devised by Glassworks Amsterdam and G-Star’s in-house creative team. It features a dramatic CGI journey through the denim-making process. The film will run online with a 30-second version airing in cinemas globally. The film was directed by Ruediger Kaltenhauser from Glassworks Amsterdam. The soundtrack was by Skrillex.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.