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Campaign Work, Friday, 22 February 2013 10:54AM
Marie Curie has launched a TV ad to support its annual fundraising campaign, the Great Daffodil Appeal. The spot, created by DLKW Lowe and directed by Tom Tagholm, focuses on people’s last moments meaning as much as their first. It encourages viewers to make a donation and wear one of the charity’s daffodil pins. The ad breaks on 28 February.
This article was first published on Campaign Work
Agency: Bartle Bogle Hegarty