Nissan ties with YouTube for motorsport partnership
Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese car manufacturer's motorsport activity.
Nismo.TV launches next month. It will feature behind-the-scenes content and footage of Nissan's "Nismo Athletes" – PlayStation gamers from its GT Academy who have become real racing drivers, proving it is possible go "from PS3 to podium".
YouTube branding will appear on Nissan's GT-R Nismo GT3 racing cars when they compete at events.
Nissan’s director of global motorsport, Darren Cox, said: "By launching Nismo.TV on YouTube we're creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level.
"Innovation is what Nissan does best and with YouTube we can go out there and break the rules when it comes to engaging with our audience – the current and future motorsport fans."
Julie Kikla, strategic partner development manager, YouTube Sports, said: "We're delighted to welcome Nismo.TV on to the YouTube platform. Working in the content space with Nissan creates an exciting new dimension to our existing motorsport content offering which is fast becoming a valuable genre."Follow @alex_brownsell
This article was first published on marketingmagazine.co.uk
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Senior Digital Marketing Manager - £60K - Fashion - Buckinghams Salt £55000 - £65000 per annum, Buckinghamshire
- Italian Marketing Executive, Travel, Soho Blue Skies Marketing Recruitment £27000 - £30000 per annum, Benefits: +Bonus & Benefits, London
- Private Bank - Digital Marketing, eCRM Campaign & Marketing Operations Manager - Associate - London J.P.Morgan JPMorgan Chase & Co. offer an exceptional benefits program and highly competitive compensation., Knightsbridge
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'