Orangina has launched a global ad campaign featuring random events occurring to people who don’t drink the beverage. These include being pooed on by a pigeon and being attacked by a human cannonball. The strapline reads: "Stay alive, drink Orangina." The TV work, which is supported by a print ad, was created by Gian Carlo Lanfranco and Rolando Cordova.

This article was first published on Campaign Work

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