Pitch Update: L'Oréal, Kia, Wickes, Asos, Ibis, SharkNinja, MGM Resorts and more

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Campaign rounds up the latest pitches, reviews and account wins....

Pitch Update: L'Oréal, Kia, Wickes, Asos, Ibis, SharkNinja, MGM Resorts and more
John Lewis & Partners ads entice shoppers to ‘Succumb to the sale’

John Lewis & Partners ads entice shoppers to ‘Succumb to the sale’

Gordon: tasked with “starting fires, causing trouble, and making a dent in culture”

Havas London appoints Nathalie Gordon creative partner

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Publicis Groupe uses AI to send 100,000 personalised new year messages to staff

Publicis Groupe uses AI to send 100,000 personalised new year messages to staff

Clockwise from top left: Billy Faithfull, Victoria Scally, Conrad Persons, Dan Watts, Jessica Ellis, Sarah Skinner, Ruth Fittock and Kate Merrit

Will tougher in-office mandates encourage people to go freelance?

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Latest stories

Motorway TV spots highlight life-enriching impact of selling cars

Cinesite short film issues warning about mass extinction

The most popular creativity technique of all time... doesn't work

LadBible brings Harry Kane Google Bard promo to TikTok and Instagram

Pinterest designs Chanel-themed virtual V&A exhibition

US new-biz spotlight: US secures lion’s share of major global media reviews

Advertising Intelligence

Top 10 brand experience trends for 2024

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious

Campaign Podcast: The Year Ahead Breakfast Briefing

Why BBDO chief Andrew Robertson sees such value in humor

The Year Ahead

The Year Ahead 2024: Creativity

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The Year Ahead 2024: Media owners

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The Year Ahead 2024: Strategy

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AD OF THE DAY

John Lewis & Partners "Succumb to the sale" by Saatchi & Saatchi London

The high-street retailer tempts customers to treat themselves after the...

John Lewis & Partners "Succumb to the sale" by Saatchi & Saatchi London

The Work

Magnum "Stick to the original" by Lola Mullenlowe
January 11, 2024

Magnum "Stick to the original" by Lola Mullenlowe

The Labour Party "Rishi's raw deal" by Lucky Generals and Labour In-House Communications Team
January 10, 2024

The Labour Party "Rishi's raw deal" by Lucky Generals and Labour In-House Communications Team

Travel Supermarket "A supermarket. For travel. Obviously" by Meanwhile
January 10, 2024

Travel Supermarket "A supermarket. For travel. Obviously" by Meanwhile

Vodafone Ireland "Remote" by Grey London
January 09, 2024

Vodafone Ireland "Remote" by Grey London

Gousto "Courtroom drama" by Mother London
January 08, 2024

Gousto "Courtroom drama" by Mother London

Editors' Picks

Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’

The Information

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

the Knowledge

Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’

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After five years of evolution, does WPP need to be more radical?

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Revealed: median agency bonus payments

WPP merges VMLY&R and Wunderman Thompson

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Agency bosses’ pay revealed in annual Campaign Salary Survey

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Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies

The Information

Harassment in adland: agencies hesitate in stamping out gagging clauses

the Knowledge

Starter and median salaries at agencies revealed

Projects & awards

Campaign Big Awards 2023: winners revealed

Campaign Ad Net Zero Awards 2023: winners revealed

Media Week Awards 2023: winners revealed

Faces to Watch 2023: the next-gen talent line-up

Campaign Big Awards 2023: full shortlists revealed

Campaign UK 40 Over 40 2023: winners revealed

Purpose Awards 2023: winners revealed

Media Week 30 Under 30 2023: winners revealed

UK shops among Campaign's Global Agency of the Year winners

Campaign Media Awards 2023: winners revealed

Campaign Experience Awards 2023: winners revealed

Revealed: Campaign Best Places to Work 2023

Campaign Female Frontier Awards 2023: winners revealed

Campaign UK Agency of the Year Awards 2022: winners revealed

ITV and MediaCom among winners at first Campaign Brand Leadership and Partnership Awards

The Knowledge

Campaign Global Forecast Q1 2024: Energy sector controversy and agency new business

the Knowledge

Global indie agency rankings: Seven media shops make debuts

the Knowledge

CAMPAIGN PODCAST

Campaign Podcast: The year ahead and big changes at Havas

Campaign podcast best of 2023: a tribute to Tony Cullingham

The Campaign podcast best of 2023: Black History Month

Campaign podcast: 2023 Lists special

Campaign podcast, the best of 2023: the final issue of the quarterly magazine

Big Interviews

Charlie Rudd: the man that makes you want to buy

Subscriber (exc free trials) only-content

W&K's Susan Hoffman: 'You always want awards, but you don’t want to stand up on a pedestal about it'

The Information

Adam & Eve/DDB’s Richard Brim on New York merger and parting with John Lewis

Subscriber (exc free trials) only-content

Sue Unerman lifts the lid on her move to EssenceMediacomX

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Josh Krichefski, president, the IPA: 'The Boss' who puts people first

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Franki Goodwin on art school, making films and her 'side hustle', working in adland

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Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

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MOST READ
L'Oréal: Company includes Lancôme, Giorgio Armani and Urban Decay amongst its brands.
January 08, 2024 Shauna Lewis

1 L'Oréal launches review of UK media account

Initial meetings have taken place with a shortlist to be drawn up at the end of January.

Clockwise from top left: Alexandria Deleon, Jenny Biggam, Rania Robinson, Tina Fegent, Emily Winterbourne and James Smith.

2 Is the average advertising starting salary out of touch?

VML appoints UK CSO as Anna Vogt changes roles

3 VML appoints UK CSO as Anna Vogt changes roles

Asos: VaynerMedia took part in an open pitch.

4 Asos appoints global media agency

Clockwise from top left: Billy Faithfull, Victoria Scally, Conrad Persons, Dan Watts, Jessica Ellis, Sarah Skinner, Ruth Fittock and Kate Merrit

5 Will tougher in-office mandates encourage people to go freelance...

6 Publicis Groupe uses AI to send 100,000 personalised new year me...

7 Calvin Klein FKA twigs ad banned for objectifying women

8 Hawkey and Rees moves show the importance of keeping doors open

9 Sainsbury's ad tackles shoppers' perceptions of high prices

10 Which was the top-performing agency group stock in 2023?

Brands

Samuel Day joins Direct Line Group as interim CMO
January 11, 2024

Samuel Day joins Direct Line Group as interim CMO

Banking on sound: Standard Chartered gets a new sonic identity
January 11, 2024

Banking on sound: Standard Chartered gets a new sonic identity

M&S Christmas sales up 8% despite festive ad complaints
January 11, 2024

M&S Christmas sales up 8% despite festive ad complaints

Tesco says Christmas ad 'worked really well' with sales up 6.9%
January 11, 2024

Tesco says Christmas ad 'worked really well' with sales up 6.9%

Steve Parkinson: joins The National Lottery operator Allwyn after 16 years at Bauer
January 11, 2024

National Lottery operator Allwyn hires Bauer’s Steve Parkinson to head marketing

Agencies

BMW: Account handed to Omnicom Media Group
January 11, 2024

Canada new-biz spotlight: Omnicom dominates media with big wins

Clockwise from top left: Roshat Adnani, Guillaume Lelait, Dane Buchanan and Lavinea Morris.
January 11, 2024

M&C Saatchi Performance makes key global appointments

Backlight: first report was released in 2022.
January 11, 2024

Backlight seeks third round of funding following success of Black Pound Report

Annalect and Meta form closed-loop measurement partnership to access first-party data
January 11, 2024

Annalect and Meta form closed-loop measurement partnership to access first-party data

Torode: most recently led strategy consultancy Fawnbrake
January 11, 2024

WPP Open X hires Amelia Torode as Europe strategy chief

Media

Clockwise from top left: Gemma Newton, Annette King, Matt Lever and Dan O'Gorman.
January 10, 2024

Movers & Shakers: VML, BMB, Samsung, Channel 4, The Beyond Collective, APG, Ascential and more

Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change
January 10, 2024

Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change

Disney+ hires EMEA director of comms and social
January 10, 2024

Disney+ hires EMEA director of comms and social

Campaign's Year Ahead Breakfast Briefing (from left to right): Natalie Bell, Karin Seymour, Kris Boger and Beau Jackson.
January 10, 2024

Agency leader expresses fear of 'risk taking' in media in 2024

Mr Bates vs The Post Office (ITV)
January 10, 2024

ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers

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