Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a...

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist

One has the power: What Publicis Groupe's Annette King will do with it

More than football: why Ronaldo's transfer to Juventus means big brand business

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BRANDS

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament...

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

AGENCY

Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation

Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries...

BRANDS

Why Solace Women's Aid got #StopItComingHome trending in the World Cup

How a social media campaign successfully rose awareness of domestic violence over the World Cup.

AGENCY

Behind the Havas pen that lets you tune in on the sly

The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it...

AGENCY

Weber Shandwick buys London agency co-founded by comedian and social star David Schneider

Weber Shandwick has acquired That Lot, the London-based social creative agency co-founded by British comedian, actor, writer and director David...

BRANDS

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

For the fifth year running, Public Health England is working with Disney to bring cinematic inspiration to the Change4Life campaign....

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Why foresight beats hindsight

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