Does the Gillette ad mark a turning point in marketing masculinity?

Film reflects a revolution in gender ideals in advertising

Does the Gillette ad mark a turning point in marketing masculinity?
Movers and Shakers: Engine, Jungle Creations, Just Eat, Superunion and more

Movers and Shakers: Engine, Jungle Creations, Just Eat, Superunion and more
Anna Panczyk named chief executive of Grey London

Anna Panczyk named chief executive of Grey London
McCann London creative chiefs promoted to UK-wide roles

McCann London creative chiefs promoted to UK-wide roles
Barclaycard takes crystal sellers seriously in debut campaign by Droga5

Barclaycard takes crystal sellers seriously in debut campaign by Droga5

Latest stories

Leading influencers promise greater transparency on payment from brands

Leading influencers promise greater transparency on payment from brands

Sainsbury's Tu helps women find the right bra with London pop-up

Sainsbury's Tu helps women find the right bra with London pop-up

'Silly' Snapchat and 'lonely' Facebook: how users see social media brands

'Silly' Snapchat and 'lonely' Facebook: how users see social media brands

Global earnings hit record ahead of outdoor spree

Global earnings hit record ahead of outdoor spree

'No idea is a bad idea' is actually a bad idea

'No idea is a bad idea' is actually a bad idea

Image AI: the new power in your pocket

Image AI: the new power in your pocket

To achieve my career goals, I had to quit

To achieve my career goals, I had to quit

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Unilever tea brand Pukka Herbs hires Gravity Road as first agency

Unilever tea brand Pukka Herbs hires Gravity Road as first agency

Starbucks to launch delivery on Uber Eats

Starbucks to launch delivery on Uber Eats

Ad of the Day

Barclaycard "The Crystal Barn" by Droga5 London

Barclaycard takes businesses seriously - even the most unbelievable ones....

Barclaycard "The Crystal Barn" by Droga5 London

The Work

Axe Ice Chill "Woah woah woah" by Ponce Buenos Aires
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Added 2 hours ago

Axe Ice Chill "Woah woah woah" by Ponce Buenos Aires

Durex " Ladies, let's lube" by Havas London
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Added 19 hours ago

Durex " Ladies, let's lube" by Havas London

NatWest "The move" by M&C Saatchi
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Added 26 hours ago

NatWest "The move" by M&C Saatchi

KFC "Gravy candle" by Mother
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Added 43 hours ago

KFC "Gravy candle" by Mother

Lucky Saint "Launch campaign" by Karmarama
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Added 43 hours ago

Lucky Saint "Launch campaign" by Karmarama

Editors' Picks

The end of the passive fan: sports marketing's social shift

The end of the passive fan: sports marketing's social shift

The end of the passive fan: sports marketing's social shift

The end of the passive fan: sports marketing's social shift

It could get ugly...

It could get ugly...

Time for this industry to take action on a People's Vote

Time for this industry to take action on a People's Vote

The unprofession of account handling

The unprofession of account handling

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MOST READ
Kantar boss Eric Salama in recovery after Kew attack
Added 26 hours ago Gurjit Degun

1 Kantar boss Eric Salama in recovery after Kew attack

Salama was stabbed on Sunday morning and is now in a stable condition.

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The unprofession of account handling

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Brands

IAB launches transparency FAQs to improve online ad buying
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IAB launches transparency FAQs to improve online ad buying

Durex's playful new ad wants to destigmatise female sexual discomfort
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Durex's playful new ad wants to destigmatise female sexual discomfort

Mary Portas: How 'working like a woman' will transform creative businesses
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Mary Portas: How 'working like a woman' will transform creative businesses

Google hit with €50m GDPR fine over ads breach
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Added 40 hours ago

Google hit with €50m GDPR fine over ads breach

Help for Heroes lights up Tower of London to focus on veterans' mental health
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Help for Heroes lights up Tower of London to focus on veterans' mental health

Agencies

Jungle Creations hires Adam & Eve/DDB's Davenport as new agency MD
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Added 25 hours ago

Jungle Creations hires Adam & Eve/DDB's Davenport as new agency MD

Jack Swayne named iProspect London CEO in trio of promotions
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Added 43 hours ago

Jack Swayne named iProspect London CEO in trio of promotions

Chime launches internal LGBT+ network
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Chime launches internal LGBT+ network

Blue Monday? No, it's Big Happy Bright Yellow Optimistic Day
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Blue Monday? No, it's Big Happy Bright Yellow Optimistic Day

Keith Weed urges brands to use HAT to preserve ad heritage
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Added 47 hours ago

Keith Weed urges brands to use HAT to preserve ad heritage

Media

Kantar boss Eric Salama in recovery after Kew attack
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Added 26 hours ago

Kantar boss Eric Salama in recovery after Kew attack

Bauer signs up Simon Mayo and Mark Kermode for new classical radio station
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Added 39 hours ago

Bauer signs up Simon Mayo and Mark Kermode for new classical radio station

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites
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Added 42 hours ago

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites

14 things that will apparently cure your Blue Monday depression
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14 things that will apparently cure your Blue Monday depression

Chris Evans' ad-free show debuts on Virgin Radio
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Chris Evans' ad-free show debuts on Virgin Radio

Trends

Bollocks to Blue Monday
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January 21, 2019

Bollocks to Blue Monday

Is your visual diet damaging your mental health?
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January 18, 2019

Is your visual diet damaging your mental health?

Gillette fell into the 'progressive man' trap
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January 15, 2019

Gillette fell into the 'progressive man' trap

Pissing off Piers Morgan is a valid marketing strategy for Gillette
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January 15, 2019

Pissing off Piers Morgan is a valid marketing strategy for Gillette

'Zine culture' predicted to drive creativity in 2019
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January 15, 2019

'Zine culture' predicted to drive creativity in 2019

Partner content

How experiential can breathe new life into the traditional retail landscape

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How experiential can breathe new life into the traditional retail landscape

Top 10 tips for recruiting the Centennial

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Top 10 tips for recruiting the Centennial

The technology that is making - and breaking - brands this year

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The technology that is making - and breaking - brands this year

TV creatives gift Adam & Eve/DDB a Thinkboxes win

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TV creatives gift Adam & Eve/DDB a Thinkboxes win

What is it like to work in the medical division at Haymarket Media Group?

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What is it like to work in the medical division at Haymarket Media Group?