'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year

As the industry gathers in Cannes to celebrate the best...

Making a success out of failure: How Google became Cannes Creative Marketer of the Year

Why HSBC's marketing chief is taking the banking brand back to the future

Cannes 2018: the ones to watch

These creative tech ideas won top honours at Future Lions student contest in Cannes



VOWSS shines spotlight on the best short films and advertising made by women this year

Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the...


P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising...


Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'

Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands...


'We were those kids': Thandie Newton and Vogue's Enninful on the one thing that will really change diversity

Vogue editor Edward Enninful and actress Thandie Newton on what advertising can learn from film and fashion to improve diversity....


Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic...


Ad agencies lead Brand Experience and Activation Cannes Lions shortlist

No major UK brand experience agencies have been shortlisted for the inaugural Cannes Lions Brand Experience and Activation category, while...


The great big World Cup ad review: what the public pundits think

Which ad is the creative equivalent of Brazil and who took a battering in the first round? Campaign asked football...


Editors' Picks


1 Budweiser, Snapchat, McDelivery from Uber Eats: even more World ...

With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.

In an era of uncertainty, media agencies need to be the experts in outcomes

1 In an era of uncertainty, media agencies need to be the experts ...

A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.




Why now is the time to ditch the myth of the ...


Why I'm taking my toddler to Cannes


A Feminist Guide to Cannes Lions 2018