The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a...

Event Awards 2017: Winners case studies

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

Christmas 2017 ads: all the best so far

How public health marketing has changed over 100 years and where it's headed next



Why Google has made a fashion magazine to promote the Pixel 2

As part of a branded content campaign called "The Chain", Google and Guardian Labs have used the Pixel 2 to...


John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days

After a strong start, the latest John Lewis Christmas ad is failing to keep pace with its predecessors in awareness...


Why JWT's female-focused consultancy feels like we're going backwards

Targeting "women" doesn't work as it risks pandering to stereotypes, says Isobel Smyth, the director of cultural and consumer insights...


Why 2017 was the year the podcast came of age

Audio is having a well-deserved renaissance, writes Somethin' Else's founder and chief executive.


Discover the science behind brand storytelling at Brand Film Festival London

The science behind brand films will be under the microscope at the 2018 Brand Film Festival London - the awards...


'Marks & Shelter' activation aims to highlight plight of homelessness at Christmas

Retailer Marks & Spencer and Shelter are staging an activation aimed at encouraging people to think about homeless families during...

Highlights from the 2017 Event Awards

Campaign talked to some of the winners of this year's awards, hosted at the Eventim Apollo on 22 November.


Editors' Picks


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).