Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

Brand chief says in-housing biddable media is successful...

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'
Three hunts for first CRM agency

Three hunts for first CRM agency
Which? splits media duties between Craft, Goodstuff and Brainlabs

Which? splits media duties between Craft, Goodstuff and Brainlabs
Instagram allows users to buy products without leaving the app

Instagram allows users to buy products without leaving the app
Creative Person of the Year 2018: Richard Brim

Creative Person of the Year 2018: Richard Brim

Latest stories

Is there purpose to campaigns for purpose?

Is there purpose to campaigns for purpose?

Campaign loves... Orson Welles

Campaign loves... Orson Welles

Account Person of the Year 2018: Julian Douglas

Account Person of the Year 2018: Julian Douglas

Barclaycard follows Crystal Barn with visit to Upside Down House

Barclaycard follows Crystal Barn with visit to Upside Down House

Sorrell: I'm going back to the 1990s

Sorrell: I'm going back to the 1990s

Samaritans campaign uses handwriting of real men

Samaritans campaign uses handwriting of real men

Ogilvy loses British Gas DM account

Ogilvy loses British Gas DM account

Ocean Outdoor eyes further M&A as revenue climbs 15%

Ocean Outdoor eyes further M&A as revenue climbs 15%

Maldon Sea Salt and Absolute Radio tour UK to find best chippie

Maldon Sea Salt and Absolute Radio tour UK to find best chippie

New Zealand brands pull ads from Facebook and Google after Christchurch attack

New Zealand brands pull ads from Facebook and Google after Christchurch attack

AD OF THE DAY

Audi "Synchronised swim" by Bartle Bogle Hegarty London

Audi's new campaign shows that its entry-level models feature just...

Audi "Synchronised swim" by Bartle Bogle Hegarty London

The Work

DFS "Welcome in Spring" by Krow
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Added 16 hours ago

DFS "Welcome in Spring" by Krow

Paddy Power "Brexit bunker" by Officer & Gentleman
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Added 21 hours ago

Paddy Power "Brexit bunker" by Officer & Gentleman

McDonald's "We could" by Leo Burnett London
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Added 23 hours ago

McDonald's "We could" by Leo Burnett London

British Heart Foundation "Boy" by MullenLowe London
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Added 46 hours ago

British Heart Foundation "Boy" by MullenLowe London

Converse "Spark progress" by Wieden & Kennedy London
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March 15, 2019

Converse "Spark progress" by Wieden & Kennedy London

Editors' Picks

Agency Head of the Year 2018: Dame Cilla Snowball

Agency Head of the Year 2018: Dame Cilla Snowball

Brexit: what's in store for the industry?

Brexit: what's in store for the industry?

What does creative success mean? Seeing people like me

What does creative success mean? Seeing people like me

Step away from the boardroom and into the pool

Step away from the boardroom and into the pool

I made this: Chris Godfrey and Eugene the Instagram egg

I made this: Chris Godfrey and Eugene the Instagram egg

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MOST READ
Dear Mother London employees: Your official NYC job offer
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The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.

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Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

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Brands

Mother's Hermeti Balarin: Palm oil awareness fight goes on
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Mother's Hermeti Balarin: Palm oil awareness fight goes on

UK advertising exports jump 18% to £6.9bn despite Brexit
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UK advertising exports jump 18% to £6.9bn despite Brexit

Google eyes future of using less data for ads as prediction power improves
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Google eyes future of using less data for ads as prediction power improves

Cadbury updates Freddo Treasures campaign following backlash
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Cadbury updates Freddo Treasures campaign following backlash

Influencers should 'be their own creative director' to improve campaigns
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Added 43 hours ago

Influencers should 'be their own creative director' to improve campaigns

Agencies

Martin Sorrell: Amazon's advertising business will be worth $100bn
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Added 41 hours ago

Martin Sorrell: Amazon's advertising business will be worth $100bn

Mark Read drops more hints about changing WPP
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Added 42 hours ago

Mark Read drops more hints about changing WPP

Nic Cooper departs Sledge after management buyout
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Added 43 hours ago

Nic Cooper departs Sledge after management buyout

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Win an Apple Watch worth £279! Have your say in Haymarket's 2019 Annual Jobs Survey

6 takeaways from #DiverseMinds
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6 takeaways from #DiverseMinds

Media

Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation
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Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation

Government considers HFSS ban on social media
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Government considers HFSS ban on social media

Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year
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Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year

News UK launches full-service influencer marketing agency The Fifth
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News UK launches full-service influencer marketing agency The Fifth

Mirror editor apologises over New Zealand massacre video
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March 15, 2019

Mirror editor apologises over New Zealand massacre video

Trends

'Courage is contagious': Diageo CMO on gender balance in advertising
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March 07, 2019

'Courage is contagious': Diageo CMO on gender balance in advertising

#Betterforbalance needs to extend to cultural appropriation
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March 06, 2019

#Betterforbalance needs to extend to cultural appropriation

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of
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March 01, 2019

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of

The truth behind WPP's gender pay gap groundhog day
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March 01, 2019

The truth behind WPP's gender pay gap groundhog day

Brands must 'reframe competitiveness in sport' to connect with teenage girls
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February 26, 2019

Brands must 'reframe competitiveness in sport' to connect with teenage girls

Partner content

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How automotive is navigating a transforming landscape

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Local vs Global: What does the future look like for TV?

4 ways to be innovative: Coca-Cola, HarperCollins, British Gas and Missguided

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4 ways to be innovative: Coca-Cola, HarperCollins, British Gas and Missguided

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What makes you go OOH?

The Muslim Association of Britain touches a foreign nerve

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The Muslim Association of Britain touches a foreign nerve