The clever way that This Girl Can and MediaCom used Spotify to get women moving

Sport England, the organisation behind the "This Girl Can" campaign,...

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

HSBC launches $400m global media review

Adwatch: BT presents an antidote to digital pessimism

WPP unveils Superunion as name of branding agency network

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AGENCY

Eight simple actions you can take to detox your agency

Anna Hickey, managing director at Wavemaker UK, outlines eight steps that agency leaders should take to ensure a more energised,...

MEDIA

Path dependence is our business but it can also break our business

Path dependence can break our business if we carry on with ways of working that are no longer useful in...

Publicis Groupe refutes anonymous letter charging overvaluation of organic growth

The holding company called the allegations presented to auditors on Tuesday a "destabilization attempt."

BRANDS

P&G announces second round of global agency cull

Procter & Gamble has reduced the agencies it works with by more than half, and plans to half the number...

BRANDS

Stay over in the Holland Heineken House for the Winter Games through Booking.com

Heineken, the Dutch lager brand, is offering an overnight stay in the Holland House during the Winter Olympics in South...

AGENCY

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped...

AGENCY

Peter Mayle: tribute to a creative 'Pied Piper'

Peter Mayle had a profound and inspirational effect on many of the best creative people in London, writes Leagas Delaney's...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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