BBC's ambitious World Cup campaign makes history with an embroidered tapestry animation

Every frame of the BBC's World Cup ad was individually...

ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

The Royal Wedding: how brands are getting involved for Prince Harry and Meghan's big day

Ogilvy gets the PR treatment

Find out who's made it into the Power 100 2018

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MEDIA

Minister calls on ad industry to set targets for representations of disability

Sarah Newton, MP, the minister for state for disabled people, health and work, has called on the advertising industry to...

AGENCY

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital...

BRANDS

Hayman's stages 'ginema' screenings

Gin brand Hayman's of London is turning its distillery into a gin-themed pop-up cinema.

BRANDS

How Nike created a buzz in the suburbs of Paris

Nike took to the suburbs of Paris for the unveiling of its latest trainer, using influential trendsetters and fans to...

BRANDS

Pots&Co to create pudding-themed dining experience

Luxury pudding brand Pots&Co is inviting dessert lovers to sample a selection of its puds - including the newest and...

MEDIA

Medialink's Manning: ad industry has gone too far down the 'maths route'

In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to...

BRANDS

If you're a true marketer, you love GDPR

GDPR. What an innocent set of letters to represent something so fundamental to the ethics of marketing and business.

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1 Ad industry will be dominated by 'cagencies', Accenture Interactive chief predicts

The advertising industry will see the rise of so-called "cagencies", Accenture Interactive's European chief believes, as traditional ad agencies and consultancies converge and compete for business.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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