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Media and Creative 2.0 needs to be more than just data x content x tech
Long-term strategy is key, not just creating personalised ads on the fly.
Proximity hires Mindshare's Adam Fulford for top strategy job
Fulford was managing partner at Mindshare, responsible for business development and integration.
Sky and Netflix recreate scenes from Westworld, Game of Thrones, The Crown and Stranger Things
Activation marks Netflix becoming available on Sky Q.
EE and Virgin Media fined £13.3m for overcharging customers
Ofcom has labelled the overcharging of customers 'unacceptable', but Virgin Media plans to appeal.
John Lewis creates behind-the-scenes experience of Elton John Christmas ad
Retailer's in-store experience features pianos, a recording studio and dressing-up items.
John Lewis Christmas ad: how has Elton performed?
Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.
Facebook drops Definers Public Affairs after explosive NYT allegations
Definers is accused of discrediting opponents of Facebook.
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John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB
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1 John Lewis unveils Christmas ad featuring Elton John
Spot traces Elton John's life backwards
1 L'Oréal hails skin tone (and gender) diversity in foundation cam...
L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.
