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Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with...
A rallying call to the next generation of media agency leaders
Why Goodstuff has picked up a metaphorical bucket of petrol and are pouring it on the emerging flames of the...
Open University reviews £17m marcoms and media accounts
The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and...
Goodstuff offers £1m to help aspiring media agency start-ups get into business
Goodstuff Communications is hoping to back a new breed of independent media agency start-ups by offering a total of £1m...
One-word answers with AB Inbev's Miguel Patricio
The global CMO shares his goal for the company this year and his favorite beer.
How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London
As Taste of London, the restaurant festival run by IMG, kicks off for a 15th year, a variety of brands...
How Tic Tac is targeting 'happy optimists' with its open house
Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of...
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1 McDelivery from Uber Eats, Coca-Cola, Lidl: all the latest World...
With just two days to go until the planet's biggest sporting competition begins, Campaign looks into what brands are doing to align themselves with the Fifa World Cup football extravaganza in Russia. We'll add new work to this article as we get it.
1 In an era of uncertainty, media agencies need to be the experts ...
A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.
