Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the...

Government regulations on HFSS products are intended to protect a young audience (Getty Images)
'Burberry open spaces' responds to Thomas Burberry quote: "Inherent in every Burberry garment is freedom"

Burberry defies gravity in dreamlike film where models fly through nature

John Wren, CEO, Omnicom Group

Omnicom organic revenues rise 11.5% in Q3

Bednash: joined Google in 2013

Graham Bednash leaves Google for job at health tech company Abcam

John Lewis: the department store chain has created a stir with its 'Let life happen' ad

John Lewis' controversial home insurance ad has received 337 complaints so far

Latest stories

Automation: the fuel for creativity

Automation: the fuel for creativity

Lucozade hula-hooping pop-up brings energetic TV spot to life

Lucozade hula-hooping pop-up brings energetic TV spot to life

BrewDog gets ASA stick for 24 carat 'solid gold' can claim

BrewDog gets ASA stick for 24 carat 'solid gold' can claim

Goodbye Facebook, hello Metaface? Social media giant plans name change

Goodbye Facebook, hello Metaface? Social media giant plans name change

TUI tells consumers to 'Live happy' in first major campaign since pandemic

TUI tells consumers to 'Live happy' in first major campaign since pandemic

Nabs CEO Diana Tickell steps down after seven years at helm

Nabs CEO Diana Tickell steps down after seven years at helm

Procter & Gamble increases marketing spend by 30%

Procter & Gamble increases marketing spend by 30%

Is brand purpose all it's cracked up to be?

Is brand purpose all it's cracked up to be?

Here We Flo wins £1m in air-time from Sky Zero Footprint Fund

Here We Flo wins £1m in air-time from Sky Zero Footprint Fund

WPP's Essence wins Deutsche Bank's consolidated global media account

WPP's Essence wins Deutsche Bank's consolidated global media account

AD OF THE DAY

Burberry "Open spaces" by Megaforce

Burberry has launched a campaign celebrating the freedom of imagination...

Burberry "Open spaces" by Megaforce

The Work

East Midlands Railway "Let's roll" by Atomic London
Added 23 hours ago

East Midlands Railway "Let's roll" by Atomic London

Philips "All in one for all you need" by Dept
Added 29 hours ago

Philips "All in one for all you need" by Dept

Camden Town Brewery "Marmite kiss" (in-house)
Added 30 hours ago

Camden Town Brewery "Marmite kiss" (in-house)

TikTok "#ThisIsBlack" by TikTok Creative Lab EU
October 18, 2021

TikTok "#ThisIsBlack" by TikTok Creative Lab EU

Nationwide "Save Money: My Beautiful Green Home" by Wavemaker
October 18, 2021

Nationwide "Save Money: My Beautiful Green Home" by Wavemaker

Power 100

Power 100 2021: Who's on marketing's leaderboard?

Power 100 2021: Who's on marketing's leaderboard?

Campaign's Power 100 marketers have shown true grit

Campaign's Power 100 marketers have shown true grit

Faces to Watch

Faces to Watch 2021

Faces to Watch 2021

Campaign's Faces to Watch provide answers to the talent crunch

Campaign's Faces to Watch provide answers to the talent crunch

The Knowledge

Future of Channel 4

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

'No upside but significant downside' – ad industry rallies around Channel 4

'No upside but significant downside' – ad industry rallies around Channel 4

Should adland fear or welcome the privatisation of Channel 4?

Should adland fear or welcome the privatisation of Channel 4?

Two-thirds of Campaign readers oppose privatisation of Channel 4

Two-thirds of Campaign readers oppose privatisation of Channel 4

Alex Mahon: Channel 4 sale could lead to ‘trade-offs’ and regional office closures

Alex Mahon: Channel 4 sale could lead to ‘trade-offs’ and regional office closures

Editors' Picks

Leaders reveal concerns as sector adapts to new way of working

Leaders reveal concerns as sector adapts to new way of working

The people paradox for agencies: client satisfaction is up, staff happiness lags

The people paradox for agencies: client satisfaction is up, staff happiness lags

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

How does adland solve its talent crunch?

How does adland solve its talent crunch?

‘Everything is intense’: six new trends shaping adland for the rest of 2021

‘Everything is intense’: six new trends shaping adland for the rest of 2021

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

UK winners of Campaign 40 Over 40 revealed

UK winners of Campaign 40 Over 40 revealed

CAMPAIGN PODCAST

Campaign podcast: 25 Years of Mother

Campaign podcast: 25 Years of Mother

Campaign podcast: Can James Bond save cinema advertising?

Campaign podcast: Can James Bond save cinema advertising?

Campaign podcast: Power 100 and making London more accessible for new talent

Campaign podcast: Power 100 and making London more accessible for new talent

Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake

Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake

Campaign podcast: Can Channel 4 be saved from privatisation?

Campaign podcast: Can Channel 4 be saved from privatisation?

Big Interviews

Verica Djurdjevic: Channel 4's classy contrarian

Verica Djurdjevic: Channel 4's classy contrarian

Interview: WPP’s Mark Read on the surprising recovery, delayed office return and JWT case

Interview: WPP’s Mark Read on the surprising recovery, delayed office return and JWT case

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

New IPA President Julian Douglas: 'People are ripe for change'

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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MOST READ
John Lewis: ad uses a similar idea to 2015's "Tiny dancer"
October 14, 2021 Vic Day

1 Why the new John Lewis ad made me wince

The spot sets out to land a deliberate message of LGBT+ inclusion, but leans on stereotypes to make this happen

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Clockwise from top left: Churchill, Chanel, John Lewis Partnership, Santander

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Agencies

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TikTok: campaign features creators such as @scarysappho
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Simon Davis
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Manning Gottlieb OMD win at the last in-person Media Week Awards in 2019
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Campaign brings back in-person awards and makes editorial appointments

Vetaran: Michels spent 17 years at WPP/Kantar
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MSQ appoints ex-Kantar chief as executive director

Media

IAS: the risk to brands from misinformation, such as around the Covid pandemic, fell this year
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Brand risk in digital video and display shows sharp fall in first half of 2021

Metaverse
October 18, 2021

From Deliveroo to Coca-Cola, Venus to Balenciaga – what are the biggest opportunities for brands in the metaverse?

Volt: new brand formed from Virgin Media/O2 tie-up
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Virgin Media and O2 debut first joint brand campaign for Volt launch

Spencer Matthews: set up CleanCo in 2019
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Spencer Matthews' CleanCo drinks brand hires media agency

Jenny Shevlin
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Trends

pic credit: Busakorn Pongparnit/Getty
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The key ad trends driving the in-car commerce boom

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Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
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How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
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The first brand you think about shouldn't be yours - but your consumer's
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