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Patrón Tequila targets 'spirits aficionados' with US tour
Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
Currys PC World promotes big TVs by turning 48-sheet sites into giant cardboard boxes
Currys PC World is encouraging footie fans to "go big for the big games" with outdoor executions in London made...
IPA calls out Accenture's 'unacceptable' move into programmatic media
The IPA has sharply criticised Accenture over a "self-evident conflict of interest" amid the consulting giant's plans to provide programmatic...
Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse
Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor...
Three billion reasons to optimise your media plan
Advertisers are missing out on a whopping £3bn of campaign profit because it's not cool to put newsbrands on media...
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'
Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a...
Adidas showcases trainers and technology with House of SolarBoost
To celebrate the release of the Adidas SolarBoost trainer, the brand is inviting people to head down to its 'House...
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1 Former CP+B creative files defamation suit against Diet Madison ...
Ralph Watson also intends to sue CP+B for wrongdoing.
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1 Job description: Digital marketing executive
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
