What are the advantages of country-level models for agencies and holding groups?

The Information

Following Group M’s move to a country-level profit-and-loss model, Publicis...

From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba
David MacMillan (left) and Dominique Bergantino

Havas appoints two new CEOs

The Information
The best Christmas ad of 2023: You decide

The best Christmas ad of 2023: You decide

Clockwise from top left: Vanessa Kingori, Chaka Sobhani, Sam Jones and Mark Elwood.

Movers and Shakers: Leo Burnett, Dentsu, KFC, House 337, M&C Saatchi, NCA and more

The Information
X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

Latest stories

Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

the Knowledge

Pitch Update: Purplebricks, Tui, Cheerios, Essity, Plusnet, Honda, Ubisoft, Vodafone & more

The Information

Apple tells children’s story to illustrate new feature

Greggs to open month-long bistro pop-up in Newcastle

David Gandy on what 'ruins the suspense' in advertising

Ikea roomsets become new Christmas dinner destination

HIV and me: how advertising can end the stigma

What was Campaign's most-read article in November?

Adelicious lands Uber podcast sponsorship for Diary of A CEO

Alight Media launches digital retail division

AD OF THE DAY

PlayStation "Feel a new real" by Adam & Eve/DDB

PlayStation promotes its virtual reality headset VR2 in this immersive...

PlayStation "Feel a new real" by Adam & Eve/DDB

The Work

Burger King "Driving (thru the) home (of the Whopper) for Christmas" by Bartle Bogle Hegarty
November 28, 2023

Burger King "Driving (thru the) home (of the Whopper) for Christmas" by Bartle Bogle Hegarty

EE "Broadband made for you" by Saatchi & Saatchi London
November 28, 2023

EE "Broadband made for you" by Saatchi & Saatchi London

Tui "Happy holidays" by Leo Burnett
November 28, 2023

Tui "Happy holidays" by Leo Burnett

The Crown Estate "Discover the wonder of Regent Street & St James's" by Bewilder
November 27, 2023

The Crown Estate "Discover the wonder of Regent Street & St James's" by Bewilder

Netflix "Squid Game: The challenge" by TheOr
November 24, 2023

Netflix "Squid Game: The challenge" by TheOr

Editors' Picks

Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’

The Information

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

the Knowledge

Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’

The Information

After five years of evolution, does WPP need to be more radical?

The Information

Revealed: median agency bonus payments

WPP merges VMLY&R and Wunderman Thompson

The Information

Agency bosses’ pay revealed in annual Campaign Salary Survey

The Information

Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies

The Information

Harassment in adland: agencies hesitate in stamping out gagging clauses

the Knowledge

Starter and median salaries at agencies revealed

Projects & awards

Campaign Big Awards 2023: winners revealed

Campaign Ad Net Zero Awards 2023: winners revealed

Media Week Awards 2023: winners revealed

Faces to Watch 2023: the next-gen talent line-up

Campaign Big Awards 2023: full shortlists revealed

Campaign UK 40 Over 40 2023: winners revealed

Purpose Awards 2023: winners revealed

Media Week 30 Under 30 2023: winners revealed

UK shops among Campaign's Global Agency of the Year winners

Campaign Media Awards 2023: winners revealed

Campaign Experience Awards 2023: winners revealed

Revealed: Campaign Best Places to Work 2023

Campaign Female Frontier Awards 2023: winners revealed

Campaign UK Agency of the Year Awards 2022: winners revealed

ITV and MediaCom among winners at first Campaign Brand Leadership and Partnership Awards

The Knowledge

‘Sparring partners’: how ad agencies are evolving as brand consultants

the Knowledge

Performance ‘not up to standard’ for some global agency groups as Q3 revenues drop

the Knowledge

CAMPAIGN PODCAST

Campaign Podcast: The changing fortunes of agency groups and what's going on at M&C Saatchi?

Campaign Podcast: Big Awards special with Channel 4 and Adam & Eve/DDB | News review

Campaign Podcast Xmas special: Atkin and Brim on John Lewis, Asda, Aldi, McDonald’s and more

Campaign Podcast Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

Campaign Podcast: A tribute to Tony Cullingham | What is Unilever's purpose? | Return of humour

Big Interviews

Charlie Rudd: the man that makes you want to buy

Subscriber (exc free trials) only-content

W&K's Susan Hoffman: 'You always want awards, but you don’t want to stand up on a pedestal about it'

The Information

Adam & Eve/DDB’s Richard Brim on New York merger and parting with John Lewis

Subscriber (exc free trials) only-content

Sue Unerman lifts the lid on her move to EssenceMediacomX

The Information

Josh Krichefski, president, the IPA: 'The Boss' who puts people first

The Information

Franki Goodwin on art school, making films and her 'side hustle', working in adland

The Information

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

DON’T MISS ANYTHING

Sign up for our bulletins. News, trends, and the best creative work direct to your inbox.

MOST READ
M&C Saatchi: restructuring UK group
November 27, 2023 Gideon Spanier

1 M&C Saatchi restructure: UK agencies combine as ‘super-group’

Changes include departure of Sport & Entertainment chiefs, who have resigned.

Elwood: joined Leo Burnett UK as ECD in June 2020

2 Leo Burnett names new UK CCO

DDB Worldwide hires Chaka Sobhani as international CCO

3 DDB Worldwide hires Chaka Sobhani as international CCO

Christmas 2023 round-up: Burger King, Tui, Cadbury, Apple and more

4 Christmas 2023 round-up: Burger King, Tui, Cadbury, Apple and mo...

Honda: HR-V 'self-charging hybrid'

5 Honda Motor Europe hires new lead creative agency

6 Dentsu appoints global chief strategy officer for media

7 Vodafone creative agency shortlist down to two

8 Vanessa Kingori to join Google from Condé Nast

9 ASA bans Alton Towers' 'misleading' Rainy Day Guarantee ad

10 Charlie’s Bar homemade Christmas ad goes viral (and gets approva...

Brands

Spotify turns up the volume on Wrapped activity
Added 39 hours ago

Spotify turns up the volume on Wrapped activity

Lucky Saint voted The Marketing Society's Brand of the Year
Added 39 hours ago

Lucky Saint voted The Marketing Society's Brand of the Year

Mystery over Ricky Gervais marketing role at fledgling vodka brand
Added 42 hours ago

Mystery over Ricky Gervais marketing role at fledgling vodka brand

Vodafone: Christmas ad by Ogilvy UK
Added 44 hours ago

Vodafone creative agency shortlist down to two

ITVX: Kevin Lygo, director of television at ITV joked about the improvement from ITV Hub
Added 44 hours ago

ITVX marks first birthday with new ad opportunities

Agencies

Uncommon strengthens production line-up with senior hire
Added 20 hours ago

Uncommon strengthens production line-up with senior hire

Electric Glue: agency achieved B Corp status in 2022.
Added 20 hours ago

Electric Glue poaches Sky commercial exec

UK new-business rankings: WPP’s OpenMind is big new entry
Added 21 hours ago

UK new-business rankings: WPP’s OpenMind is big new entry

A view from Dave Trott: A crap idea
Added 23 hours ago

A view from Dave Trott: A crap idea

Wallace: will focus on Jellyfish’s creative output working closely on it’s Google account
Added 40 hours ago

Jellyfish poaches Jo Wallace from MediaMonks

Media

Ubisoft: games publisher has produced games such as Far Cry 6 (pictured), as well as the the Assassin's Creed series and Tom Clancy series/
Added 44 hours ago

Ubisoft launches global media review

UKTV: Dave, Drama, W and Yesterday will all rebrand with a U& prefix in the summer next year.
Added 44 hours ago

UKTV to unite ad-funded streaming brands under 'U' in 2024

X: Bailes has been at the company for nearly nine years (Image via Chris Bailes on LinkedIn)
November 28, 2023

X's UK sales director departs

From left: Vanessa Kingori, Sophie Neary and Dyana Najdi take on new ad roles
November 28, 2023

Vanessa Kingori to join Google from Condé Nast

Charlie's Bar: 'no strangers here'
November 27, 2023

Charlie’s Bar homemade Christmas ad goes viral (and gets approval from John Lewis)

Partner content

Get in on the hype: Insights on fandom for UK brands

Promoted

EE swipes TV creativity award

Promoted

AllBright launches marketing campaign as it plans global expansion

Promoted

Talking Tracks: Supercharge your performance on TikTok

Promoted

3 great ads I had nothing to do with – #69 with Pablo’s Dan Watts