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1 Why Nike's ad will fail to connect with most consumers

Trinity Mirror's head of group insight says Nike's "Nothing beats a Londoner" ad shows a failure of brands to connect with people throughout the UK.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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