James Corden makes way as Confused.com advertising returns to 'tackling confusion'

Confused.com is launching a new campaign and positioning that chief...

Management team buys out The Specialist Works and offers £2.5m bonus to staff

Audi unveils martial-arts-themed spot 'Escape'

Heartfield promoted to CCO of BBH as Austin departs

TI Media and Hearst suffer biggest declines as women's mags tumble once again



Primed for success? Man City's commercial chief explains how fan insights are central to sports marketing's future

At the premiere of their new Amazon Prime series, Tom Glick, chief commercial officer of City Football Group, explained to...


#HotWomenOnly: clothing brand's provocative campaign aims to spotlight the menopause

A play on words is being used in a provocative new campaign designed to raise awareness of the menopause, with...


Business leaders must give us all some space or step aside

Stress can make employees not only less productive but more likely to revert to stereotypes, so creating flexible environments is...


Why the noise of voice and chat will only get louder for brands

At Just Eat we are constantly looking for new ways to connect with our customers, and voice and chat are...


Make your ads sound clever: why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the...


Matthew Heath becomes latest to leave Lida

Matthew Heath has quit as chairman of Lida after 14 years in order to take a chief marketing officer position...


HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.


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