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VOWSS shines spotlight on the best short films and advertising made by women this year
Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the...
P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising...
Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'
Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands...
'We were those kids': Thandie Newton and Vogue's Enninful on the one thing that will really change diversity
Vogue editor Edward Enninful and actress Thandie Newton on what advertising can learn from film and fashion to improve diversity....
Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial
For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic...
Ad agencies lead Brand Experience and Activation Cannes Lions shortlist
No major UK brand experience agencies have been shortlisted for the inaugural Cannes Lions Brand Experience and Activation category, while...
The great big World Cup ad review: what the public pundits think
Which ad is the creative equivalent of Brazil and who took a battering in the first round? Campaign asked football...
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1 Budweiser, Snapchat, McDelivery from Uber Eats: even more World ...
With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.
1 In an era of uncertainty, media agencies need to be the experts ...
A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.
