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My campaign: How Heineken's notorious one-word brief led to a famous ad campaign

Heineken and the notorious one-word brief.

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Number of in-house agencies rise dramatically, ANA study finds

The trend continues as more complex offerings emerge in-house, but expansion and management of resources poses as one significant challenge....

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Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

The dairy brand is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver...

AGENCY

Inside Geometry's 360 immersive retail space

WPP agency Geometry UK has launched a brand new 3D, 360-degree immersive retail space, enabling visitors to experience what it...

BRANDS

Brave Brand of the Year: will you be voting for The Army, Beano, Bodyform or Brewdog?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,...

AGENCY

Djaba, Abraham, Tilbian and Langley join line-up for 'When Sorrell met MediaMonks'

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AGENCY

You need to put emotion in the input to get it in the output

Agencies and brand marketing departments all need to get closer to and witness more raw, intense emotions.

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Editors' Picks

Industry bodies cry foul over TfL plans to ban junk food ads
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1 Industry bodies cry foul over TfL plans to ban junk food ads

The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.

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My campaign: Red Ferraris, 1980s-1990s

AGENCY

My campaign: Above the reggae shop, 1987

Media

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BRANDS

Coming out against Facebook's coming out feature

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Johnston Press puts itself up for sale

MEDIA

McDonald's halts £100m UK media pitch

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The best cinema ads of the year

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How to stay ahead in challenging times

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Which brands do under 30s love most?