Sky Media to roll out addressable sponsorships

In the second half of 2022, TV channel and programme...

Sky Media: rolling out addressable sponsorships (Photo: Getty Images)
M/SIX: global chair Jess Burley and CEO Jack Swayne

M/SIX names global CEO

Clockwise from top left: Nnenna Ilomechina, Dave Henderson, Katie Lee and Jane Bloomfield

Movers and Shakers: Channel 4, Wavemaker, NCA, Dentsu, Neverland, VCCP and more

BBC status as 'pump primer' for UK creativity under threat in new culture war

BBC status as 'pump primer' for UK creativity under threat in new culture war

The Information
Francis Bourgeois: the viral TikTok star's Gucci debut

Francis' world: behind Gucci and North Face's Alpine journey of 'big smiles'

Latest stories

Presenters Vernon Kay and Nicki Shields, and racing driver Sam Bird stand in front of the Channel 4 building.

Channel 4 takes over from BBC as Formula E broadcaster

An image of a city skyline, obscured by smog

Scientists sign letter calling on PR and creative agencies to drop fossil fuel clients

A van has text on that says "Here for the drama" and an image of two people eating popcorn with surprised expressions

KP Snacks' Butterkist braves 'partygate' storm with Downing Street stunt

Photos of Craig David, Damon Albarn, Joy Crookes and Bastille

Mastercard partners Brit Awards for a schedule of charitable shows

Guests sit in a low-lit room with blue lights and mirrored walls.

The Glenlivet hosts sensory whisky-tasting experience

Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre at Pepsi Super Bowl half-time

Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown

Two pints of beer on top of a barrel

Portman Group CEO weighs in on ASA changes to low-alcohol marketing

A headshot of Parweez Mulbocus.

OMD EMEA appoints head of ecommerce

A group of people stand smiling in front of a billboard. On the billboard a smiling young woman and a circular logo with the words "Sign up now", and at the bottom of the poster, 'TheADcademy.org'.

Entry-level job seekers value diversity over competitive salaries

Headshot of premium content editor

What’s in a name? The power of agency brands

The Knowledge

AD OF THE DAY

Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse

Meta and Alte Nationalgalerie Berlin have collaborated to create a...

Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse

The Work

Trinny London "Wake up your face" by 10 Days
January 20, 2022

Trinny London "Wake up your face" by 10 Days

AstraZeneca "The big sneeze" by 21Grams
January 20, 2022

AstraZeneca "The big sneeze" by 21Grams

EA Codemasters "Grid Legends: Man. machine" by 20something
January 20, 2022

EA Codemasters "Grid Legends: Man. machine" by 20something

Bad Seed "This much I know to be true" by Uncommon Creative Studio
January 20, 2022

Bad Seed "This much I know to be true" by Uncommon Creative Studio

O2 "The noughties just got an upgrade" by VCCP London
January 20, 2022

O2 "The noughties just got an upgrade" by VCCP London

Projects & awards

Campaign Agency of the Year logo

Campaign UK Agency of the Year Awards: shortlists revealed

AMV BBDO scoop Agency of the Year at the Campaign Big Awards

Campaign Big Awards 2021: winners revealed

Agency of the Year: MG OMD

Media Week Awards 2021: winners revealed

Faces to Watch 2021

Faces to Watch 2021

Power 100 2021 (Images: HappyToast)

Power 100 2021: Who's on marketing's leaderboard?

UK winners of Campaign 40 Over 40 revealed

Editors' Picks

Vin Murria in the foreground, with M&C Saatchi's London HQ in the background

M&C Saatchi clashes with Vin Murria as takeover plan ‘does not benefit’ shareholders

Seven black and white headshot images - clockwise from top left: Rule, Osinnowo, Cossell, Banks, Bogliari, Titus, Coyne

The Molly-Mae debacle: will the influencer bubble ever burst?

The Information
Row of black and white images of from left to right Andre Laurentino, Alex Grieve, Andy Jex, David Kolbusz, Aidan McClure, Nils Leonard, Darren Bailes, Richard Brim, Helen Rhodes, Chaka Sobhani

The top 20 creative leaders in 2021

The Information
Publicis Groupe: stock market value has risen to more than $16.3bn

Publicis overtakes rivals to be world’s most valuable agency group

From top left, clockwise: Jenkins, Fox, Best, Cohen, Robinson and Bainsfair

Is the independent agency model becoming more attractive to major clients?

Clockwise from top left: Gordon, Avener, Eaves, Hope and Bozeat (top, centre: Getty Images)

Leaders reveal concerns as sector adapts to new way of working

James Shoreland

The people paradox for agencies: client satisfaction is up, staff happiness lags

Most staff continue to work from home, but are increasingly returning to the office at least once a week. Getty Images

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Clockwise from top left: Douglas, Owen, Curran, Einav, Patel, Livingstone

How does adland solve its talent crunch?

Campaign's Pick of the Ads

Image of a snowman's head with the words 'Campaign Pick of the Ads' overlaid in white

Watch Pick of the Ads: Episode three features Apple, Bumble, Visit Sweden and more

The Information
Still from Coca-Cola Christmas ad featuring impressive erection made of cardboard boxes

Watch Pick of the Xmas Ads: Episode two features John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Watch Pick of the Ads: Episode one features Barclaycard, Burberry, Dunelm, Ikea and Wagamama

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Campaign unveils Pick of the Ads video series

Future of Channel 4

Campaign: 4 THE PEOPLE

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Game, set, match: would a privatised Channel 4 have been able to net a deal to show Emma Raducanu's US Open triumph? (©GettyImages)

'No upside but significant downside' – ad industry rallies around Channel 4

CAMPAIGN PODCAST

Digital generated image of abstract multicoloured ramp with stripe pattern moving up in perspective on white background, visualising growth and speed

Campaign podcast: Ad chiefs and brands on the year ahead

Collage of four images, from top left: ex-GB News presenter Andrew Neil pictured when working for the channel, still from UNDP's 'Don't choose extinction', Meta's Mark Zuckerberg and Waitrose's Christmas ad still

Campaign podcast: The year in review

Grid of images of ad stills from Waitrose, Tesco, Sainsbury's, McDonalds, Aldi and O2

Campaign podcast: Christmas ads special, part two

Immersive storytelling

Promoted

Campaign podcast: Attention, immersive storytelling and the metaverse

Protesters wear masks of Joe Biden and Boris Johnson during COP26.

Campaign podcast: COP26, misinformation and advertising-for-good

Big Interviews

Mark Read: 'We were actually back at number one and ahead of Publicis'

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Verica Djurdjevic, Channel 4

Verica Djurdjevic: Channel 4's classy contrarian

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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Brands

Enyi Nwosu: ability to offer a balanced judgment is prized
January 20, 2022

Are we losing balance and nuance?

How brands can tap into the wellness economy
January 20, 2022

How brands can tap into the wellness economy

O2: social campaign will run across YouTube and other platforms for three weeks
January 20, 2022

O2 ladles on noughties nostalgia in flip phone social campaign

Walkers: ad is the first to feature the entire snack range together
January 20, 2022

Pick of the Week: Walkers comeback packs a crunch

Snap: Matt Salmon
January 20, 2022

Snap Inc lands Matt Salmon for senior sales role

Agencies

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite
January 20, 2022

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite

Nick Cave and Warren Ellis
January 20, 2022

Uncommon produces first feature film

The Coca-Cola Company: WPP won lion's share of largest pitch of the year
January 20, 2022

Campaign AI global new-biz round-up: adspend soars as November brings biggest win

David Jones, former chief executive of Lowe Europe, dies aged 74
January 20, 2022

David Jones, former chief executive of Lowe Europe, dies aged 74

The Campaign Media Awards: entry period has been extended to 27 January
January 20, 2022

Last chance: Campaign Media Awards entries window to close next week

Media

IPA Bellwether: main media advertising is expected to increase, including video
January 20, 2022

IPA Bellwether: marketing budget growth decelerates in Q4 2021

McVitie's: Twist and Pulse teamed up with McVitie's at the show's red-carpet launch
January 19, 2022

McVitie's signs up to sponsor ITV's 'Britain's Got Talent'

Mike Dodds: former Proximity CEO left his role in January 2021 to pursue a portfolio career
January 19, 2022

Ex Proximity CEO Mike Dodds re-emerges to join marketing group

Heap: Mindshare EMEA's new boss
January 19, 2022

Mindshare hires new EMEA CEO from MediaCom

Have advertisers like Unilever ‘lost the plot’ over purpose?
January 19, 2022

Have advertisers like Unilever ‘lost the plot’ over purpose?

Trends

pic credit: Busakorn Pongparnit/Getty
September 07, 2021

The key ad trends driving the in-car commerce boom

VaynerMedia head of strategy DuBose Cole
September 06, 2021

Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Partner content

Becky Moffat

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The Growth Engine: Becky Moffat on bringing brand promises to life

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Getting Personal with Santander UK’s Saj Arshad

Amazon Prime Video is the latest winner of the Thinkboxes Award for TV creativity

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How Amazon Prime Video’s cinematic ad created a TV hit

Woman reads a book while dog tries to distract

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9 books that inspired these top marketers

Thinkbox kicks off TV Planning Awards 2022

Promoted

Thinkbox kicks off TV Planning Awards 2022