M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role....

Shula Sinclair: the agency's first EMEA and worldwide chief strategy officer
All good creative ideas must come to an end, but when?

All good creative ideas must come to an end, but when?

The Information
Disney+: campaign comes ahead of a series of new content hitting the streaming platform in February

Disney+ unveils TV campaign in debut work by Leo Burnett

The Information
Vin Murria's company AdvancedAdvT's latest bid rejected by M&C Saatchi

M&C Saatchi warns talent could quit as it rejects new AdvancedAdvT bid

M&As: S4 Capital, The Brandtech Group, Stagwell and AdvancedAdvT snapping up UK shops

The great M&A consolidation of 2022 will reshape ad industry

The Information

Latest stories

A fan in International Olympic Committee's 2022 Winter Olympics campaign mirrors athletes movements

IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity

Group shot of Jemima Monies, Miranda Hipwell, and Sam Lecoeur

Adam & Eve/DDB prioritises growth in 2022 with three senior appointments

A shot of a woman placing her hat on top of her head.

WACL launches 'biggest ever' mentorship programme for next gen of female leaders

The outline of a man stands inside an ice cube, he is crouched down in a position which looks like he is ice skating.

BBC warms up for Winter Olympics in icy spot, but no mention of China

An image with the logos of Media Week 30 Under 30 and awards partner Hearst

Media Week 30 Under 30 launches for 2022

Metaverse

The purpose(s) of DAOs

On the right, the mural of a pregnant woman in a Cardiff City shirt, on the left the same building, with the mural covered up in yellow paint.

McDonald’s claims vandalised 'Mona Lisa' mural was due to be repainted elsewhere

We the helpers: UK international aid organisations join forces for first time to raise awareness of importance of aid

'We need you': aid sector forms unprecedented alliance amid ailing support

Francis Bourgeois, the viral TikTok star, in a film for Gucci, standing in a train guard's uniform blowing a train whistle

Why Francis Bourgeois' Gucci gig shows brands should subvert their core pillars on social

A motorbike arrives at a food truck identified by a What3words address

What3words maps out creative direction with Neverland appointment

AD OF THE DAY

Amazon "Prom" by Droga5 London

Amazon has released a commercial film, created by the agency...

Amazon "Prom" by Droga5 London

The Work

Thortful "Dolphin" by Isobel
Added 3 hours ago

Thortful "Dolphin" by Isobel

BBC "Extreme by nature" by BBC Creative
Added 21 hours ago

BBC "Extreme by nature" by BBC Creative

Disney+ "House of Disney+" by Leo Burnett London
Added 27 hours ago

Disney+ "House of Disney+" by Leo Burnett London

Formula E "No turning back" by Uncommon Creative Studio
Added 28 hours ago

Formula E "No turning back" by Uncommon Creative Studio

Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse
January 21, 2022

Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse

Projects & awards

Campaign Agency of the Year logo

Campaign UK Agency of the Year Awards: shortlists revealed

AMV BBDO scoop Agency of the Year at the Campaign Big Awards

Campaign Big Awards 2021: winners revealed

Agency of the Year: MG OMD

Media Week Awards 2021: winners revealed

Faces to Watch 2021

Faces to Watch 2021

Power 100 2021 (Images: HappyToast)

Power 100 2021: Who's on marketing's leaderboard?

UK winners of Campaign 40 Over 40 revealed

Editors' Picks

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Seven black and white headshot images - clockwise from top left: Rule, Osinnowo, Cossell, Banks, Bogliari, Titus, Coyne

The Molly-Mae debacle: will the influencer bubble ever burst?

The Information
Row of black and white images of from left to right Andre Laurentino, Alex Grieve, Andy Jex, David Kolbusz, Aidan McClure, Nils Leonard, Darren Bailes, Richard Brim, Helen Rhodes, Chaka Sobhani

The top 20 creative leaders in 2021

The Information
Publicis Groupe: stock market value has risen to more than $16.3bn

Publicis overtakes rivals to be world’s most valuable agency group

From top left, clockwise: Jenkins, Fox, Best, Cohen, Robinson and Bainsfair

Is the independent agency model becoming more attractive to major clients?

Clockwise from top left: Gordon, Avener, Eaves, Hope and Bozeat (top, centre: Getty Images)

Leaders reveal concerns as sector adapts to new way of working

James Shoreland

The people paradox for agencies: client satisfaction is up, staff happiness lags

Most staff continue to work from home, but are increasingly returning to the office at least once a week. Getty Images

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Clockwise from top left: Douglas, Owen, Curran, Einav, Patel, Livingstone

How does adland solve its talent crunch?

Campaign's Pick of the Ads

Image of a snowman's head with the words 'Campaign Pick of the Ads' overlaid in white

Watch Pick of the Ads: Episode three features Apple, Bumble, Visit Sweden and more

The Information
Still from Coca-Cola Christmas ad featuring impressive erection made of cardboard boxes

Watch Pick of the Xmas Ads: Episode two features John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Watch Pick of the Ads: Episode one features Barclaycard, Burberry, Dunelm, Ikea and Wagamama

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Campaign unveils Pick of the Ads video series

Future of Channel 4

Campaign: 4 THE PEOPLE

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Game, set, match: would a privatised Channel 4 have been able to net a deal to show Emma Raducanu's US Open triumph? (©GettyImages)

'No upside but significant downside' – ad industry rallies around Channel 4

CAMPAIGN PODCAST

Digital generated image of abstract multicoloured ramp with stripe pattern moving up in perspective on white background, visualising growth and speed

Campaign podcast: Ad chiefs and brands on the year ahead

Collage of four images, from top left: ex-GB News presenter Andrew Neil pictured when working for the channel, still from UNDP's 'Don't choose extinction', Meta's Mark Zuckerberg and Waitrose's Christmas ad still

Campaign podcast: The year in review

Grid of images of ad stills from Waitrose, Tesco, Sainsbury's, McDonalds, Aldi and O2

Campaign podcast: Christmas ads special, part two

Immersive storytelling

Promoted

Campaign podcast: Attention, immersive storytelling and the metaverse

Protesters wear masks of Joe Biden and Boris Johnson during COP26.

Campaign podcast: COP26, misinformation and advertising-for-good

Big Interviews

Mark Read: 'We were actually back at number one and ahead of Publicis'

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Verica Djurdjevic, Channel 4

Verica Djurdjevic: Channel 4's classy contrarian

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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MOST READ
Have advertisers like Unilever ‘lost the plot’ over purpose?
January 19, 2022 Gemma Charles

1 Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Jo Arden: will work across all of Ogilvy's business areas

2 Ogilvy UK raids Publicis for CSO

Clockwise from top left: Nnenna Ilomechina, Dave Henderson, Katie Lee and Jane Bloomfield

3 Movers and Shakers: Channel 4, Wavemaker, NCA, Dentsu, Neverland...

Grace Francis, chief creative and design officer, Wongdoody

4 Wongdoody hires Grace Francis as first chief creative and design...

Disney+: campaign comes ahead of a series of new content hitting the streaming platform in February

5 Disney+ unveils TV campaign in debut work by Leo Burnett

6 Why Francis Bourgeois' Gucci gig shows brands should subvert the...

7 Uncommon produces first feature film

8 Unit9 launches specialist division dedicated to the metaverse

9 Essence EMEA boss Tim Irwin takes global role

10 M/SIX names global CEO

Brands

Hole19: AMV BBDO will launch the app's brand ahead of the golfing season (Getty Images/Bob Thomas)
Added 29 hours ago

AMV BBDO tees off 2022 with Hole19 appointment

Dodds: A lofty purpose is meaningless if it doesn’t lie in the intersection between what brand and consumers care about
Added 29 hours ago

Do we need to find the ‘middle ground’ of brand purpose?

Department for Education: 'Get the jump' is the government's first campaign to bring all post 16 options together under one initiative
Added 29 hours ago

Government campaign promises to help youth 'Get the jump' in their futures

Francis Bourgeois: the viral TikTok star's Gucci debut
January 21, 2022

Francis' world: behind Gucci and North Face's Alpine journey of 'big smiles'

Channel 4: multi-year contract builds on coverage of last year’s London E-Prix weekend in July
January 21, 2022

Channel 4 takes over from BBC as Formula E broadcaster

Agencies

Leading for change: why we need new models of leadership
Added 28 hours ago

Leading for change: why we need new models of leadership

'The best way to predict the future is to create it'
Added 30 hours ago

'The best way to predict the future is to create it'

More than 450 scientists are calling for agencies to stop working with fossil-fuel clients (Photo credit: Getty Images).
January 21, 2022

Scientists sign letter calling on PR and creative agencies to drop fossil fuel clients

Butterkist: activity follows the "Go grab the Butterkist" campaign, which began last November.
January 21, 2022

KP Snacks' Butterkist braves 'partygate' storm with Downing Street stunt

Parweez Mulbocus: previously held roles at OMD UK and PHD Global Business
January 21, 2022

OMD EMEA appoints head of ecommerce

Media

WFA offers guide for DEI-conscious media planning and buying
Added 29 hours ago

WFA offers guide for DEI-conscious media planning and buying

Portman Group: welcome changes to the formerly restrictive BCAP/CAP Codes (Photo: Getty Images)
January 21, 2022

Portman Group CEO weighs in on ASA changes to low-alcohol marketing

Sky Media: rolling out addressable sponsorships (Photo: Getty Images)
January 21, 2022

Sky Media to roll out addressable sponsorships

IPA Bellwether: main media advertising is expected to increase, including video
January 20, 2022

IPA Bellwether: marketing budget growth decelerates in Q4 2021

BBC status as 'pump primer' for UK creativity under threat in new culture war
January 20, 2022

BBC status as 'pump primer' for UK creativity under threat in new culture war

Trends

pic credit: Busakorn Pongparnit/Getty
September 07, 2021

The key ad trends driving the in-car commerce boom

VaynerMedia head of strategy DuBose Cole
September 06, 2021

Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

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Amazon Prime Video is the latest winner of the Thinkboxes Award for TV creativity

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