John Lewis 'The boy and the piano': the creative directors' verdict
Rob Doubal and Dave Monk offer their views
Long-term strategy is key, not just creating personalised ads on the fly.
Fulford was managing partner at Mindshare, responsible for business development and integration.
Activation marks Netflix becoming available on Sky Q.
Ofcom has labelled the overcharging of customers 'unacceptable', but Virgin Media plans to appeal.
Retailer's in-store experience features pianos, a recording studio and dressing-up items.
Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.
Definers is accused of discrediting opponents of Facebook.
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L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.