Dr Oetker appoints new global creative agency

Winning agency pitched against incumbent BBDO.

Dr Oetker: appointed Adam & Eve/DDB to global creative account (Getty Images/ullstein picture)
On the Beach: returns to selling summer holidays in 2022

On the Beach concludes creative review with Quiet Storm landing account

Naren Patel

Yorkshire cricket racism scandal should be a warning for UK media industry

LadBible: Arian Kalantari, chief operating officer (left), and Solly Solomou, chief executive

LadBible founders set for windfall from £360m stock market float

Clockwise from top left: Aldi, Vodafone, Lidl, JD Sports

Christmas 2021: latest ads from Co-op (live), Very, Waitrose, John Lewis and more

Latest stories

Martin Clarke to step down as MailOnline chief in surprise departure

Martin Clarke to step down as MailOnline chief in surprise departure

Pitch Update: Audible to sound out agencies in global media review

Pitch Update: Audible to sound out agencies in global media review

Pick of the Xmas Ads: John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

Pick of the Xmas Ads: John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

Coty’s Kylie Cosmetics celebrates arriving in Boots with pink truck tour

Coty’s Kylie Cosmetics celebrates arriving in Boots with pink truck tour

Vodafone wants to restore Boxing Day to its former glory and true meaning

Vodafone wants to restore Boxing Day to its former glory and true meaning

RNIB and Metro create braille newspaper cover highlighting need for accessibility

RNIB and Metro create braille newspaper cover highlighting need for accessibility

Think! urges mates to deter one another from drink-driving this Christmas

Think! urges mates to deter one another from drink-driving this Christmas

Govt rolls out ad blitz to mark Covid vaccine anniversary and push boosters

Govt rolls out ad blitz to mark Covid vaccine anniversary and push boosters

Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

We don't shrug our shoulders at scale-ups – we’ve been embracing them for years

We don't shrug our shoulders at scale-ups – we’ve been embracing them for years

AD OF THE DAY

THINK! "Mates for life" by VMLY&R

The Department for Transport is urging people not to drink...

THINK! "Mates for life" by VMLY&R

Christmas ads 2021

Ashley Jensen and Heston Blumenthal front Waitrose Christmas ad

Ashley Jensen and Heston Blumenthal front Waitrose Christmas ad

Sainsbury’s celebrates the return of big Christmas festivities

Sainsbury’s celebrates the return of big Christmas festivities

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

John Lewis' celestial ad shows magic of Christmas through eyes of a crash-landed alien

John Lewis' celestial ad shows magic of Christmas through eyes of a crash-landed alien

COP 26

Will COP26 bring about any tangible change in the advertising industry?

Will COP26 bring about any tangible change in the advertising industry?

Campaign's Pick of the Ads

Campaign unveils Pick of the Ads video series

Campaign unveils Pick of the Ads video series

Pick of the Ads: Barclaycard, Burberry, Dunelm, Ikea and Wagamama

Pick of the Ads: Barclaycard, Burberry, Dunelm, Ikea and Wagamama

The Work

Fussy "A home for Douglas" by Saatchi & Saatchi
December 03, 2021

Fussy "A home for Douglas" by Saatchi & Saatchi

Crisis "Twelve nights" by Don't Panic
December 03, 2021

Crisis "Twelve nights" by Don't Panic

Spotify "2021 wrapped" (in-house)
December 02, 2021

Spotify "2021 wrapped" (in-house)

Asda "'Tis the season to slay it" by Impero
December 01, 2021

Asda "'Tis the season to slay it" by Impero

Headspace "Happier holidays" (in-house)
December 01, 2021

Headspace "Happier holidays" (in-house)

Projects & awards

Campaign Big Awards 2021: winners revealed

Campaign Big Awards 2021: winners revealed

Media Week Awards 2021: winners revealed

Media Week Awards 2021: winners revealed

Faces to Watch 2021

Faces to Watch 2021

Power 100 2021: Who's on marketing's leaderboard?

Power 100 2021: Who's on marketing's leaderboard?

Future of Channel 4

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

'No upside but significant downside' – ad industry rallies around Channel 4

'No upside but significant downside' – ad industry rallies around Channel 4

Editors' Picks

Leaders reveal concerns as sector adapts to new way of working

Leaders reveal concerns as sector adapts to new way of working

The people paradox for agencies: client satisfaction is up, staff happiness lags

The people paradox for agencies: client satisfaction is up, staff happiness lags

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

How does adland solve its talent crunch?

How does adland solve its talent crunch?

‘Everything is intense’: six new trends shaping adland for the rest of 2021

‘Everything is intense’: six new trends shaping adland for the rest of 2021

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

UK winners of Campaign 40 Over 40 revealed

UK winners of Campaign 40 Over 40 revealed

CAMPAIGN PODCAST

Campaign podcast: COP26, misinformation and advertising-for-good

Campaign podcast: COP26, misinformation and advertising-for-good

Campaign podcast: Christmas ads special, pt 1

Campaign podcast: Christmas ads special, pt 1

Campaign podcast: adland’s talent crunch and The Great Resignation

Campaign podcast: adland’s talent crunch and The Great Resignation

Campaign podcast: What can adland learn from Stoke?

Campaign podcast: What can adland learn from Stoke?

Campaign podcast: John Lewis ad controversy

Campaign podcast: John Lewis ad controversy

Big Interviews

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Verica Djurdjevic: Channel 4's classy contrarian

Verica Djurdjevic: Channel 4's classy contrarian

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

New IPA President Julian Douglas: 'People are ripe for change'

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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Brands

The Ikea toilet brush Bolmen is named after this lake.
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Pick of the Week: Visit Sweden wants to reclaim Ikea product names

Tesco: Christmas spot celebrated the UK's spirit of defiance and determination
December 02, 2021

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Macallan partners Evening Standard for Tube station takeover
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Kopparberg: appointed Neverland to handle social
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Unilever: the company spent over $4bn on advertising during Q3
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Agencies

Cannes Lions festival: a new award and updates to other prizes for 2022
December 02, 2021

Media Lion refreshed to celebrate creative media ideas

A view from Dave Trott: When old is newer than new
December 02, 2021

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VMLY&R: new role marks an expansion for the VMLY&R UK client leadership team
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VMLY&R appoints UK managing partner to bolster client leadership team

Photo: Getty Images.
December 01, 2021

RHS appoints Essence to reach and inspire millions of gardeners

48 ways to transform creativity: act four
December 01, 2021

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Media

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December 01, 2021

Movers and Shakers: PHD, Dentsu, Pablo, Merkle, Bauer, AnalogFolk, Feefo, Syzygy and more

The countdown to the Qatar World Cup has begun.
December 01, 2021

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Purpose Awards: early bird deadline is 17 February
December 01, 2021

Purpose Awards EMEA 2022 opens for entries

We Are Social: 'Brave New World' looks at digital trends for the forthcoming year
December 01, 2021

Nearly 90% of social users clueless about metaverse and NFTs, report says

Tesco: its new analytics platform offers insight on customer behaviours
November 30, 2021

Tesco ramps up ‘retail media’ offer with more ad space and analytics for brands

Trends

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September 07, 2021

The key ad trends driving the in-car commerce boom

VaynerMedia head of strategy DuBose Cole
September 06, 2021

Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
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Partner content

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Long Covid, short effect: was 2020’s digital shift a mere temporary blip?

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