Is this year’s Olympics still a golden opportunity for brands?

Tokyo 2020 has been beset by problems unforeseeable before last...

Is this year’s Olympics still a golden opportunity for brands?
Ad production: the industry has been hit by the pingdemic (credit: Getty)

Adland production 'probably in most difficult period' of pandemic

Why Legal & General is shunning retirement cliches

Why Legal & General is shunning retirement cliches

ITV: advertisers are realising 'huge benefits of TV' after record 115% ad surge in June

ITV: advertisers are realising 'huge benefits of TV' after record 115% ad surge in June

JWT sex discrimination case: Jo Wallace blasts MailOnline coverage amid death threats

JWT sex discrimination case: Jo Wallace blasts MailOnline coverage amid death threats

Latest stories

Grocery delivery start-up Weezy appoints Hyperactive as it eyes UK expansion

Grocery delivery start-up Weezy appoints Hyperactive as it eyes UK expansion

Sex, dancing and travel: ‘Freedom Day’ ads round-up

Sex, dancing and travel: ‘Freedom Day’ ads round-up

Lego unveils new UK marketing leader

Lego unveils new UK marketing leader

Havana Club takes its spiced rum ice cream on tour

Havana Club takes its spiced rum ice cream on tour

Adland needs to reinvent, rebrand and reimagine when it comes to inclusion

Adland needs to reinvent, rebrand and reimagine when it comes to inclusion

Treat yourself: magazines tap into feelgood factor as Covid made us appreciate our passions

Treat yourself: magazines tap into feelgood factor as Covid made us appreciate our passions

Channel 4 unveils campaign for compulsive reality show Married at First Sight

Channel 4 unveils campaign for compulsive reality show Married at First Sight

Google ad revenue crosses $50bn in Q2

Google ad revenue crosses $50bn in Q2

Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid

Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid

Spotify continues Notting Hill Carnival partnership despite street event's postponement

Spotify continues Notting Hill Carnival partnership despite street event's postponement

CANNES 2021

Why aren’t more funny ads winning awards?

Why aren’t more funny ads winning awards?

Cannes Lions: See all the Grand Prix winners

Cannes Lions: See all the Grand Prix winners

Cannes juror reflections: humour in short supply as brands join 'purpose parade'

Cannes juror reflections: humour in short supply as brands join 'purpose parade'

Cannes Lions: UK winners table

Cannes Lions: UK winners table

AMV BBDO wins top agency, FCB top network, WPP top holdco at Cannes Lions

AMV BBDO wins top agency, FCB top network, WPP top holdco at Cannes Lions

AD OF THE DAY

Pizza Hut "Approved by carnivores" by Iris Worldwide

Pizza Hut has launched a TV ad to promote its...

Pizza Hut "Approved by carnivores" by Iris Worldwide

The Work

ITV "The trap. Drama vs reality" by Uncommon Creative Studio
Added 8 hours ago

ITV "The trap. Drama vs reality" by Uncommon Creative Studio

CALM "The Invisible Opponent" by Seven Stones and AMV BBDO
July 26, 2021

CALM "The Invisible Opponent" by Seven Stones and AMV BBDO

BBC "Adam Peaty and J-Pop" by BBC Creative
July 26, 2021

BBC "Adam Peaty and J-Pop" by BBC Creative

Durex "Freedom" by Havas London
July 26, 2021

Durex "Freedom" by Havas London

Channel 4 "Altogether different" by 4Creative
July 26, 2021

Channel 4 "Altogether different" by 4Creative

Editors' Picks

What a hostage negotiator has to say about how to reintegrate into society

What a hostage negotiator has to say about how to reintegrate into society

Brands must combine creative excellence with performance as we rebound

Brands must combine creative excellence with performance as we rebound

The Knowledge
Your media plan is missing a vital component

Your media plan is missing a vital component

Who's on the Future Leaders 2021 list?

Who's on the Future Leaders 2021 list?

'Most people get sick before they realise their work pattern is harming them'

'Most people get sick before they realise their work pattern is harming them'

Campaign Best Places to Work 2021: the rebuilding starts here

Campaign Best Places to Work 2021: the rebuilding starts here

CAMPAIGN PODCAST

Campaign podcast: What SCA hopeful Adi Hussain did next

Campaign podcast: What SCA hopeful Adi Hussain did next

Campaign podcast: John Cleese on why 'advertising is like a very good crossword'

Campaign podcast: John Cleese on why 'advertising is like a very good crossword'

Campaign podcast: Ogilvy ECD talks Sipsmith’s Mr Swan's Wimbledon Centre Court appearance

Campaign podcast: Ogilvy ECD talks Sipsmith’s Mr Swan's Wimbledon Centre Court appearance

Campaign podcast: Inside Campaign's creativity edition

Campaign podcast: Inside Campaign's creativity edition

Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

Big Interviews

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

New IPA President Julian Douglas: 'People are ripe for change'

WPP: Adland worries about media targeting, not enough about creative

WPP: Adland worries about media targeting, not enough about creative

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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MOST READ
JWT sex discrimination case: why two ousted male creatives won
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1 JWT sex discrimination case: why two ousted male creatives won

Senior creatives Chas Bayfield and Dave Jenner claimed they were ousted from J Walter Thompson as part of a diversity drive and took the firm to an employment tribunal.

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Brands

Attention: How far away is it from becoming the ad industry's currency?
Added 32 hours ago

Attention: How far away is it from becoming the ad industry's currency?

KFC crows about animal welfare record by dropping the c-bomb live on TV
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KFC crows about animal welfare record by dropping the c-bomb live on TV

Costa launches campaign delayed by a year to mark Olympics sponsorship
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Costa launches campaign delayed by a year to mark Olympics sponsorship

Ladbrokes bets on Neverland as retained ad agency
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Ladbrokes bets on Neverland as retained ad agency

McDonald’s new burger McSpicy stars in AJ Tracey music video
July 26, 2021

McDonald’s new burger McSpicy stars in AJ Tracey music video

Agencies

How behavioural science thinking could bring business audiences back to events
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How behavioural science thinking could bring business audiences back to events

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10 key takeways from FleishmanHillard's Authenticity Gap study

See the strange and wonderful shortlist for the MullenLowe Nova Awards
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See the strange and wonderful shortlist for the MullenLowe Nova Awards

Digitas UK hires CXO to take its skillset to a 'whole new level'
Added 37 hours ago

Digitas UK hires CXO to take its skillset to a 'whole new level'

Vice hires VCCP’s Shirin Majid as ECD of European agency
Added 38 hours ago

Vice hires VCCP’s Shirin Majid as ECD of European agency

Media

PPA appoints New Statesman revenue chief as CEO
Added 33 hours ago

PPA appoints New Statesman revenue chief as CEO

Toshiba partners Defected Records for content series from its Croatia festival
Added 35 hours ago

Toshiba partners Defected Records for content series from its Croatia festival

Embracing diversity in media schedules is no longer a 'nice-to-have'
July 26, 2021

Embracing diversity in media schedules is no longer a 'nice-to-have'

Amazon Music invests in immersive sound experiences
July 26, 2021

Amazon Music invests in immersive sound experiences

PHD on alert as Smart Energy GB reviews media
July 26, 2021

PHD on alert as Smart Energy GB reviews media

Trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Only one top UK agency reveals ethnicity pay gap in BLM audit
September 08, 2020

Only one top UK agency reveals ethnicity pay gap in BLM audit

Mummy, what did you do in the great Covid crisis?
August 06, 2020

Mummy, what did you do in the great Covid crisis?

Partner content

Samsung Ads and the virtues of Programmatic CTV: Where tradition and innovation intersect

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Samsung Ads and the virtues of Programmatic CTV: Where tradition and innovation intersect

How CTV is heralding a new era of ad-funded television

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How CTV is heralding a new era of ad-funded television

Aldi’s “Good swap bad swap” by McCann wins ITV Euro contest

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Aldi’s “Good swap bad swap” by McCann wins ITV Euro contest

How data-driven creativity can end this data obsession

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How data-driven creativity can end this data obsession

Privacy first: how to navigate a cookie-less future

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Privacy first: how to navigate a cookie-less future