Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a...

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist

One has the power: What Publicis Groupe's Annette King will do with it

More than football: why Ronaldo's transfer to Juventus means big brand business

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AGENCY

Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0

Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity....

BRANDS

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament...

MEDIA

Last throes of football fever bring 11 million viewers to TV

A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's...

BRANDS

Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

AGENCY

The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once,...

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

AGENCY

Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation

Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries...

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Behind the Havas pen that lets you tune in on the ...

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