Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a...

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist

One has the power: What Publicis Groupe's Annette King will do with it

More than football: why Ronaldo's transfer to Juventus means big brand business

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IPA Bellwether: Client budget growth rebounds from two-year low

The trend of faltering growth in advertising budgets has been interrupted by a rebound in Q2 2018, led by main...

AGENCY

This girl's sad: why 'This girl can' campaign is poorer without TV

It is hard to think of an ad campaign I have felt more passionately about in the past 10 years...

BRANDS

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament...

MEDIA

Last throes of football fever bring 11 million viewers to TV

A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's...

BRANDS

Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

AGENCY

The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once,...

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

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Behind the Havas pen that lets you tune in on the ...

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