The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a...

Event Awards 2017: Winners case studies

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

Christmas 2017 ads: all the best so far

How public health marketing has changed over 100 years and where it's headed next

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MEDIA

Does media planning need to shift to media reacting?

Successful "newsjacking" requires a hugely condensed planning schedule - and therefore a great deal of trust between agency and brand...

MEDIA

Why 2017 was the year the podcast came of age

Audio is having a well-deserved renaissance, writes Somethin' Else's founder and chief executive.

BRANDS

Discover the science behind brand storytelling at Brand Film Festival London

The science behind brand films will be under the microscope at the 2018 Brand Film Festival London - the awards...

BRANDS

'Marks & Shelter' activation aims to highlight plight of homelessness at Christmas

Retailer Marks & Spencer and Shelter are staging an activation aimed at encouraging people to think about homeless families during...

Highlights from the 2017 Event Awards

Campaign talked to some of the winners of this year's awards, hosted at the Eventim Apollo on 22 November.

BRANDS

Nine key themes retail marketers need to know about in 2018

The chief executive and co-founder of consumer and retail investment specialist True shares his predictions of what we can expect...

In pictures: Celebration time at the Event Awards 2017

Brands, agencies and suppliers gathered at the sell-out 20th edition of the Event Awards 2017, hosted at the Eventim Apollo...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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