How Heineken landed a delicious smackdown on the European Super League

Agency and client moved quickly and scored a crowd-pleaser.

How Heineken landed a delicious smackdown on the European Super League
Olympics goes virtual in bid to capture esports audience

Olympics goes virtual in bid to capture esports audience

Fifa champions the Midnight Ramadan League in ‘unapologetically Muslim’ ad

Fifa champions the Midnight Ramadan League in ‘unapologetically Muslim’ ad

Pitch Update: Three top agencies battle for Virgin Atlantic and Holidays

Pitch Update: Three top agencies battle for Virgin Atlantic and Holidays

Havas recovery continues with return to growth in sight

Havas recovery continues with return to growth in sight

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A tribute to Wunderman Thompson's 'unforgettable' Christiano Neves

Brands line up for the Oscars, despite declining ratings

Brands line up for the Oscars, despite declining ratings

Earth Day: here's what O2, Nike, Budweiser and more got up to

Earth Day: here's what O2, Nike, Budweiser and more got up to

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

Our kids almost never see a family like their own on TV

Our kids almost never see a family like their own on TV

KP aims to get nut lovers munching on the regular in return to TV

KP aims to get nut lovers munching on the regular in return to TV

Campaign podcast: what the School Reports reveal about the health of the industry

Campaign podcast: what the School Reports reveal about the health of the industry

Subway works with vegan grime artists to make music from the vibrations of plants

Subway works with vegan grime artists to make music from the vibrations of plants

Dove turns attention to heavily edited selfies in latest campaign

Dove turns attention to heavily edited selfies in latest campaign

Did somebody say... better, faster and cheaper?

Did somebody say... better, faster and cheaper?

The Knowledge

AD OF THE DAY

Fifa "Inspiring the next generation of footballers" by Adam & Eve/DDB

EA Sports' latest Fifa campaign highlights the lack of British...

Fifa "Inspiring the next generation of footballers" by Adam & Eve/DDB

The Work

KP Snacks "KPow!" by St Luke's
Added 3 hours ago

KP Snacks "KPow!" by St Luke's

Dove "Reverse selfie" by Ogilvy London
Added 21 hours ago

Dove "Reverse selfie" by Ogilvy London

Subway "Vegang" by Above & Beyond
Added 21 hours ago

Subway "Vegang" by Above & Beyond

Malaria No More UK "Draw the line against malaria" by Dentsu International
Added 21 hours ago

Malaria No More UK "Draw the line against malaria" by Dentsu International

Private View: Ad people are awful, aren't we? (with Billy Faithfull and Tom Drew)
Added 25 hours ago

Private View: Ad people are awful, aren't we? (with Billy Faithfull and Tom Drew)

Editors' Picks

The first workiversary: WTF happens when adland couples WFH for one year?

The first workiversary: WTF happens when adland couples WFH for one year?

Deliveroo and Moonpig IPOs show how digital marketing creates value

Deliveroo and Moonpig IPOs show how digital marketing creates value

The Knowledge
Why advertising should be more Mrs Brown's Boys and less Fleabag

Why advertising should be more Mrs Brown's Boys and less Fleabag

WPP: Adland worries about media targeting, not enough about creative

WPP: Adland worries about media targeting, not enough about creative

Adland should stop trying to save the world and start selling

Adland should stop trying to save the world and start selling

Deep dive: Why planners are breaking free from agency chains

Deep dive: Why planners are breaking free from agency chains

PODCASTS

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

MARKET DISRUPTION

Volvo backs AKQA-Grey merger to reunite creativity and technology

Volvo backs AKQA-Grey merger to reunite creativity and technology

How agencies, brands and media owners are dealing with the second lockdown

How agencies, brands and media owners are dealing with the second lockdown

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Ad chiefs are calmer as second lockdown hits

Ad chiefs are calmer as second lockdown hits

Crisis triggers wave of ad agency start-ups

Crisis triggers wave of ad agency start-ups

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MOST READ
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Agencies

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School Reports 2021: the highest-scoring Omnicom agencies

Digital ad giants increased share in 2020 as market grew despite pandemic
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Digital ad giants increased share in 2020 as market grew despite pandemic

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When you shoot for the Moon, don't forget to keep your eye on it

IWF and Microsoft behind push to tackle online sexual abuse of children
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IWF and Microsoft behind push to tackle online sexual abuse of children

Trends

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
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Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

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The first brand you think about shouldn't be yours - but your consumer's

Only one top UK agency reveals ethnicity pay gap in BLM audit
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Only one top UK agency reveals ethnicity pay gap in BLM audit

Mummy, what did you do in the great Covid crisis?
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Mummy, what did you do in the great Covid crisis?

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Partner content

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How addressability and programmatic advertising can achieve relevance at scale

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Brand soul: how live music plugs fans into purpose

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The future of audience measurement

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Adopt an entrepreneurial mindset to grow your career

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Putting people first: why we’re all stronger together