How Skittles staged an epic musical to disrupt advertising's biggest moment

Why did the brand opt for this weird experiment?

How Skittles staged an epic musical to disrupt advertising's biggest moment
Mastercard's new sonic identity could open up product placement within music hits

Mastercard's new sonic identity could open up product placement within music hits
World Cup 2019 signals change, but don't call it 'empowerment'

World Cup 2019 signals change, but don't call it 'empowerment'
Apple '1984': Creative leaders' verdicts, 35 years on

Apple '1984': Creative leaders' verdicts, 35 years on
M&S clothing: creative highlights

M&S clothing: creative highlights

Latest stories

Everyone's getting excited about 5G, but there's one problem...

Everyone's getting excited about 5G, but there's one problem...

Bauer Media's Kiss and Hits Radio to broadcast live Brit Awards show

Bauer Media's Kiss and Hits Radio to broadcast live Brit Awards show

Audi appoints BBH and IBM iX to digital account

Audi appoints BBH and IBM iX to digital account

ITV widens Ben Allen's remit as part of sales restructure

ITV widens Ben Allen's remit as part of sales restructure

Pay attention before attention stops paying you

Pay attention before attention stops paying you

Bauer hires BBC's Richard Dawkins to accelerate European radio business

Bauer hires BBC's Richard Dawkins to accelerate European radio business

Amanda Pitt to head media and entertainment practice at Korn Ferry

Amanda Pitt to head media and entertainment practice at Korn Ferry

John Lewis explores interactive window displays in next stage of JLab

John Lewis explores interactive window displays in next stage of JLab

TBWA\London nabs Grey's Katie Jackson as MD

TBWA\London nabs Grey's Katie Jackson as MD

M&S calls ad pitch for clothing and home

M&S calls ad pitch for clothing and home

AD OF THE DAY

The Times and The Sunday Times "Politics. Tamed" by Pulse Creative London

The new brand campaign from The Times and The Sunday...

The Times and The Sunday Times "Politics. Tamed" by Pulse Creative London

The Work

Samsung Fire & Marine Insurance "Firevase" by Cheil Worldwide
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Added 5 hours ago

Samsung Fire & Marine Insurance "Firevase" by Cheil Worldwide

SK-II "Meet me halfway" by Forsman & Bodenfors
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Added 27 hours ago

SK-II "Meet me halfway" by Forsman & Bodenfors

Royal Air Force "No room for clichés" by Engine
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Added 29 hours ago

Royal Air Force "No room for clichés" by Engine

GHD "Queen of the sheets" by TMW Unlimited
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Added 30 hours ago

GHD "Queen of the sheets" by TMW Unlimited

Holland & Barrett "Me.No.Pause" by Pablo London
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February 15, 2019

Holland & Barrett "Me.No.Pause" by Pablo London

Editors' Picks

8 out of 10 recruiters say: 'We make bad decisions'

8 out of 10 recruiters say: 'We make bad decisions'

The six-second ad: short and sweet needs simple storytelling

The six-second ad: short and sweet needs simple storytelling

Introducing the best creatives you've never heard of

Introducing the best creatives you've never heard of

ITV's Carolyn McCall: 'We have got to evolve quickly'

ITV's Carolyn McCall: 'We have got to evolve quickly'

Here's to the Crazy One

Here's to the Crazy One

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JWT discrimination case to go to tribunal
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Brands

Ikea giant bath toy sets sail to clear rubbish from waterways
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Added 23 hours ago

Ikea giant bath toy sets sail to clear rubbish from waterways

Samsung debuts experiential retail concept ahead of pop-up tour
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Added 27 hours ago

Samsung debuts experiential retail concept ahead of pop-up tour

Imagine there's no conflict
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Added 31 hours ago

Imagine there's no conflict

News UK depicts politicians as animals fighting about Brexit
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February 15, 2019

News UK depicts politicians as animals fighting about Brexit

'Influencer' is a dirty word for brands and creators
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February 15, 2019

'Influencer' is a dirty word for brands and creators

Agencies

Grenfell campaigners call for justice at LFW
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Added 28 hours ago

Grenfell campaigners call for justice at LFW

Dentsu Aegis Network acquires BJL
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Added 28 hours ago

Dentsu Aegis Network acquires BJL

Karmarama launches LGBT+ network Pridearama
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Added 28 hours ago

Karmarama launches LGBT+ network Pridearama

Advertising Association launches Export Month in run-up to Brexit
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Added 29 hours ago

Advertising Association launches Export Month in run-up to Brexit

MediaCom, PHD, OMD, C4 and Telegraph lead Campaign Media Awards 2019 shortlist
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February 15, 2019

MediaCom, PHD, OMD, C4 and Telegraph lead Campaign Media Awards 2019 shortlist

Media

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Added 24 hours ago

Watch how MG OMD used TV charm to break a taboo

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report
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Added 29 hours ago

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Bose renews F1 sponsorship on Channel 4 despite fewer live races
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February 15, 2019

Bose renews F1 sponsorship on Channel 4 despite fewer live races

NME partners Netflix for special print run
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February 15, 2019

NME partners Netflix for special print run

New-business activity sees marginal drop as agencies get more selective
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February 15, 2019

New-business activity sees marginal drop as agencies get more selective

Trends

Three delivers 5G mixed-reality catwalk at London Fashion Week
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February 15, 2019

Three delivers 5G mixed-reality catwalk at London Fashion Week

UK viewers call for greater diversity on screen ahead of Oscars
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February 13, 2019

UK viewers call for greater diversity on screen ahead of Oscars

Does Publicis Groupe's flexible working approach mark a tipping point?
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February 06, 2019

Does Publicis Groupe's flexible working approach mark a tipping point?

Boden slammed for 'sexist' marketing
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February 04, 2019

Boden slammed for 'sexist' marketing

Holland & Barrett CMO: 'Never again consider a target audience to be a woman over 45'
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February 04, 2019

Holland & Barrett CMO: 'Never again consider a target audience to be a woman over 45'

Partner content

What it's like to work on John Lewis's biggest ad of the year

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What it's like to work on John Lewis's biggest ad of the year

Four ways to win when it comes to TV planning

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Four ways to win when it comes to TV planning

Five steps to smashing that interview

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Five steps to smashing that interview

Future favours the brave

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Future favours the brave

McDonald's win again with a big, tasty radio ad

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McDonald's win again with a big, tasty radio ad