Will brands' action towards employees affect customer loyalty when the crisis is over?

Or will consumers even remember?

Will brands' action towards employees affect customer loyalty when the crisis is over?
Coronavirus live blog: Stylist launches WFH podcast

Coronavirus live blog: keep up to date with Campaign
British Red Cross: 100 limited prints will be sold

British Red Cross enlists artists for Covid-19 drive
Coronavirus crisis will change how we work forever

Coronavirus crisis will change how we work forever
Why Keith Weed invested in 'gig CX' platform Limitless

'15 years' worth of people have come online in the last 15 days': Why Keith Weed invested in 'gig CX' platform Limitless

Latest stories

Equinox halts vendor payments as it grapples with club closures amid COVID-19

Equinox halts vendor payments as it grapples with club closures amid COVID-19

If these Zoom backgrounds don't win your next virtual pitch, nothing will

If these Zoom backgrounds don't win your next virtual pitch, nothing will

Penguin goes live from authors' homes

Penguin goes live from authors' homes

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

Cheryl Calverley promoted to CEO of Eve Sleep

Cheryl Calverley promoted to CEO of Eve Sleep

Roku joins UK streaming wars with free ad-funded channel

Roku joins UK streaming wars with free ad-funded channel

Four in five multinationals are deferring campaigns

Four in five multinationals are deferring campaigns

'Zoom's practices violate our human right to privacy'

'Zoom's practices violate our human right to privacy'

Women's Aid highlights dangerous consequences of lockdown

Women's Aid highlights dangerous consequences of lockdown

P&G, TikTok and Grey make a difference with #DistanceDance campaign

P&G, TikTok and Grey make a difference with #DistanceDance campaign

Coronavirus latest

R/GA and local artists support small businesses with creative merchandise

R/GA and local artists support small businesses with creative merchandise

The One Club launches free online portfolio review to help new creative talent

The One Club launches free online portfolio review to help new creative talent

Ad of the Week: Trojan Condoms showers us with love toys so we don't text our ex

Ad of the Week: Trojan Condoms showers us with love toys so we don't text our ex

Social Media Week to host 100-plus hours of live content in virtual conference

Social Media Week to host 100-plus hours of live content in virtual conference

Walrus snags creative rights for Schuman Cheese's new vegan product

Walrus snags creative rights for Schuman Cheese's new vegan product

MARKET DISRUPTION

From furloughs to financing: Covid-19 business advice

From furloughs to financing: Covid-19 business advice

UK ad market faces drop of 50% in April

UK ad market faces drop of 50% in April

Coronavirus causing 'unprecedented volatility' in online marketing

Coronavirus causing 'unprecedented volatility' in online marketing

How out-of-home is battling through the Covid-19 crisis

How out-of-home is battling through the Covid-19 crisis

Brands urged to 'back, not block' British journalism amid coronavirus crisis

Brands urged to 'back, not block' British journalism amid coronavirus crisis

Editors' Picks

The world has changed forever. Are you ready?

The world has changed forever. Are you ready?

Helping vs branding: strategies that work (and those that don't)

Helping vs branding: strategies that work (and those that don't)

What the fuck am I doing?

What the fuck am I doing?

UK government's coronavirus messaging has yet to hit home

UK government's coronavirus messaging has yet to hit home

Message for Campaign's readers

Message for Campaign's readers

AD OF THE DAY

Outsmart "Grateful Britain" by Mother

The out-of-home industry pays tribute to NHS staff and other...

Outsmart "Grateful Britain" by Mother

The Work

Barilla "Grazie" by Publicis Italia
Share
Added 10 hours ago

Barilla "Grazie" by Publicis Italia

British Red Cross "Kindness will keep us together" by VCCP
Share
Added 11 hours ago

British Red Cross "Kindness will keep us together" by VCCP

Women's Aid "The lockdown" by Engine
Share
Added 17 hours ago

Women's Aid "The lockdown" by Engine

Marie Curie "On hold" by Saatchi & Saatchi
Share
Added 40 hours ago

Marie Curie "On hold" by Saatchi & Saatchi

"#SocialDistancing" by Free The Birds
Share
Added 41 hours ago

"#SocialDistancing" by Free The Birds

DON’T MISS ANYTHING

Sign up for our bulletins. News, trends, and the best creative work direct to your inbox.

Subscription
MOST READ
How to engage with customers when you can't sell to them
April 02, 2020 Nick Beevors

1 How to engage with customers when you can't sell to them

In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.

We must retain the quality of online experiences during this crisis

2 We must retain the quality of online experiences during this cri...

Brands

Currys PC World found the perfect pitch for young headphone buyers
Share
Added 11 hours ago

Currys PC World found the perfect pitch for young headphone buyers

No lights, cameras or action: how adland is adapting to production interruption
Share
Added 11 hours ago

No lights, cameras or action: how adland is adapting to production interruption

Birds Eye: campaign created by McCann London
Share
Added 33 hours ago

Birds Eye unveils lockdown 'life hacks' as owner adds McCann London to roster

Will Quibi's 'quick bites' satisfy brand hunger?
Share
Added 34 hours ago

Will Quibi's 'quick bites' satisfy brand hunger?

Go on a moose hunt
Share
Added 40 hours ago

Go on a moose hunt

Agencies

DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO
Share
Added 37 hours ago

DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO

What I learned from being the male minority in a creative department
Share
Added 38 hours ago

What I learned from being the male minority in a creative department

Marie Curie appeals for help to support terminally ill during coronavirus
Share
Added 40 hours ago

Marie Curie appeals for help to support terminally ill during coronavirus

We must retain the quality of online experiences during this crisis
Share
Added 41 hours ago

We must retain the quality of online experiences during this crisis

Coronavirus live blog: 28 March-6 April
Share
Added 41 hours ago

Coronavirus live blog: 28 March-6 April

Media

Audiences turn to BBC, Sun and Daily Mail for coronavirus updates
Share
Added 34 hours ago

Audiences turn to BBC, Sun and Daily Mail for coronavirus updates

Travel adtech company Sojern cuts half of global workforce
Share
Added 40 hours ago

Travel adtech company Sojern cuts half of global workforce

Google and Twitter reverse coronavirus ad bans
Share
Added 40 hours ago

Google and Twitter reverse coronavirus ad bans

Daily Mirror publisher latest to furlough staff and introduce pay cuts
Share
Added 40 hours ago

Daily Mirror publisher latest to furlough staff and introduce pay cuts

M/SIX flies flag for supporting people with autism in adland
Share
April 03, 2020

M/SIX flies flag for supporting people with autism in adland

Trends

We need to talk about social media
Share
February 28, 2020

We need to talk about social media

Never mind in-housing; tried out-housing?
Share
July 01, 2019

Never mind in-housing; tried out-housing?

Authentically fake: influencers are breaking boundaries between real and digital worlds
Share
June 19, 2019

Authentically fake: influencers are breaking boundaries between real and digital worlds

Almost half of social media users find sponsored posts 'annoying'
Share
May 17, 2019

Almost half of social media users find sponsored posts 'annoying'

The future is freelance (and it will definitely get paid)
Share
May 09, 2019

The future is freelance (and it will definitely get paid)

WFH inspiration

How are you balancing work with having your kids around?

How are you balancing work with having your kids around?

Virtual kitchens and meditation time: how to stay sane working from home

Virtual kitchens and meditation time: how to stay sane working from home

How are creatives staying inspired during the lockdown?

How are creatives staying inspired during the lockdown?

Campaign podcast: A working-from-home special

Campaign podcast: A working-from-home special

How is working from home going for you?

How is working from home going for you?

Partner content

Uncommon's ECD Sam Walker on clever comedy radio

Promoted

Uncommon's ECD Sam Walker on clever comedy radio

Department for Education scores top marks for TV creativity

Promoted

Department for Education scores top marks for TV creativity

Promoted

9 ways you can make a D&I difference. Right now.

What new things are you making space for in 2020?

Promoted

What new things are you making space for in 2020?

Metro: From bright beginnings to an even brighter future

Promoted

Metro: From bright beginnings to an even brighter future