Premier Inn brings back Lenny Henry in first campaign by Leo Burnett

Hotel brand returns to TV after a three-year hiatus.

Premier Inn brings back Lenny Henry in first campaign by Leo Burnett
Pitch Update: Zenith faces IPG and WPP challengers for NatWest business

Pitch Update: Zenith faces IPG and WPP challengers for NatWest business

Walkers stirs crisp sandwich debate in latest VCCP campaign

Walkers stirs crisp sandwich debate in latest VCCP campaign

How the 'All together' campaign went from pitch to page in seven days

How the 'All together' campaign went from pitch to page in seven days

More than half of Instagram influencers 'engaged in fraud'

More than half of Instagram influencers 'engaged in fraud'

Latest stories

H&M offers free men's suit hire to boost confidence for job interviews

H&M offers free men's suit hire to boost confidence for job interviews

BLM protests 'erased' in voter registration push

BLM protests 'erased' in voter registration push

EE hosts celebrity AR foosball tournament at Wembley Stadium

EE hosts celebrity AR foosball tournament at Wembley Stadium

Dulux makes a dog’s dinner of Spurs sponsorship

Dulux makes a dog’s dinner of Spurs sponsorship

Deepfakes and digital avatars: the new celebrity brand ambassadors

Deepfakes and digital avatars: the new celebrity brand ambassadors

School Reports 2021: How your kids designed our cover

School Reports 2021: How your kids designed our cover

Channel 4 wins Campaign Media Awards grand prix for anti-racism ad breaks

Channel 4 wins Campaign Media Awards grand prix for anti-racism ad breaks

Most marketers support Apple’s iOS privacy push, survey finds

Most marketers support Apple’s iOS privacy push, survey finds

Lessons for adland from the divisive race report

Lessons for adland from the divisive race report

School Reports 2021: Meet the agencies new to the list

School Reports 2021: Meet the agencies new to the list

AD OF THE DAY

Western Union "Send more than money" by BBH London

Western Union reveals some of the deeper motivations behind its...

Western Union "Send more than money" by BBH London

The Work

Operation Black Vote "All for nothing" by Saatchi & Saatchi
April 16, 2021

Operation Black Vote "All for nothing" by Saatchi & Saatchi

H&M "One / Second / Suit" by Uncommon Creative Studio
April 16, 2021

H&M "One / Second / Suit" by Uncommon Creative Studio

Samsung "Again but this time" by Iris
April 16, 2021

Samsung "Again but this time" by Iris

Optrex "Open your eyes to spring" by Havas London
April 16, 2021

Optrex "Open your eyes to spring" by Havas London

Premier Inn "From booking to bed" by Leo Burnett
April 16, 2021

Premier Inn "From booking to bed" by Leo Burnett

Editors' Picks

The first workiversary: WTF happens when adland couples WFH for one year?

The first workiversary: WTF happens when adland couples WFH for one year?

Deliveroo and Moonpig IPOs show how digital marketing creates value

Deliveroo and Moonpig IPOs show how digital marketing creates value

The Knowledge
Why advertising should be more Mrs Brown's Boys and less Fleabag

Why advertising should be more Mrs Brown's Boys and less Fleabag

WPP: Adland worries about media targeting, not enough about creative

WPP: Adland worries about media targeting, not enough about creative

Adland should stop trying to save the world and start selling

Adland should stop trying to save the world and start selling

Deep dive: Why planners are breaking free from agency chains

Deep dive: Why planners are breaking free from agency chains

PODCASTS

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

MARKET DISRUPTION

Volvo backs AKQA-Grey merger to reunite creativity and technology

Volvo backs AKQA-Grey merger to reunite creativity and technology

How agencies, brands and media owners are dealing with the second lockdown

How agencies, brands and media owners are dealing with the second lockdown

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Ad chiefs are calmer as second lockdown hits

Ad chiefs are calmer as second lockdown hits

Crisis triggers wave of ad agency start-ups

Crisis triggers wave of ad agency start-ups

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MOST READ
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April 12, 2021 Fayola Douglas

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Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.

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2 Aviva launches biggest brand campaign in five years

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3 More than half of Instagram influencers 'engaged in fraud'

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Getty Images

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8 Top 100 creative agencies

9 Top 50 media agencies

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Brands

Watch: Virgin Media on how its latest activation celebrates building connections that matter
April 15, 2021

Watch: Virgin Media on how its latest activation celebrates building connections that matter

Time for media's squeezed middle to take action
April 15, 2021

Time for media's squeezed middle to take action

The future of marketing lies in content, commerce and entertainment
April 15, 2021 The Knowledge

The future of marketing lies in content, commerce and entertainment

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

Pick of the Week: Tesco's act of generosity is an endearing bit of opportunism
April 15, 2021

Pick of the Week: Tesco's act of generosity is an endearing bit of opportunism

Agencies

The future of work is purpose-driven, big on outputs and inspired by experimentation
April 15, 2021

The future of work is purpose-driven, big on outputs and inspired by experimentation

Publicis CEO on returning to growth and the instrumental role of Epsilon
April 15, 2021

Publicis CEO on returning to growth and the instrumental role of Epsilon

How ISBA's Origin plan measures up
April 15, 2021

How ISBA's Origin plan measures up

Arthur Sadoun: Publicis Sapient hit by client cuts in UK
April 15, 2021

Arthur Sadoun: Publicis Sapient hit by client cuts in UK

A view from Dave Trott: Advertising for real people
April 15, 2021

A view from Dave Trott: Advertising for real people

Media

Marketers upbeat about sector-wide prospects for first time since 2015
April 15, 2021

Marketers upbeat about sector-wide prospects for first time since 2015

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards
April 14, 2021

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV
April 14, 2021

Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV

Airbnb must learn to blend brand and performance, not silo them
April 14, 2021

Airbnb must learn to blend brand and performance, not silo them

Gravity Road poaches star media planner Mike Florence from PHD
April 14, 2021

Gravity Road poaches star media planner Mike Florence from PHD

Trends

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Only one top UK agency reveals ethnicity pay gap in BLM audit
September 08, 2020

Only one top UK agency reveals ethnicity pay gap in BLM audit

Mummy, what did you do in the great Covid crisis?
August 06, 2020

Mummy, what did you do in the great Covid crisis?

Three post-pandemic Gen Z behaviour trends to watch
July 27, 2020

Three post-pandemic Gen Z behaviour trends to watch

We need to talk about social media
February 28, 2020

We need to talk about social media

Partner content

Audience measurement: an inside view

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Audience measurement: an inside view

Adopt an entrepreneurial mindset to grow your career

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Adopt an entrepreneurial mindset to grow your career

Putting people first: why we’re all stronger together

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Putting people first: why we’re all stronger together

Why customer experience is the future of performance

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Why customer experience is the future of performance

Seven ways to prepare for a cookie-less future

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Seven ways to prepare for a cookie-less future