Goodstuff on selling to Stagwell: Growing our brand is more important than owning it

Agency founders tell Campaign why they gave up independent ownership....

Goodstuff: founders Andrew Stephens (left) and Ben Hayes
Churchill: creative account awarded to Saatchi & Saatchi

Direct Line Group picks creative agencies for Churchill and Green Flag

Rishi Sunak: chancellor announced crackdown on cryptocurrency ads (Getty Images/Ian Forsyth)

Rishi Sunak launches crackdown on 'misleading' cryptocurrency ads

Jessica Pacey (left) and Alicia Job: will join a growing team at NCA and work across all its accounts

New Commercial Arts hires creative duo behind Women’s Aid ads

Gabi Mostert: will be working for Homeground from her home in South Africa

Fledgling sports agency Homeground appoints creative director

Latest stories

Toni Collette, Cate Blanchett, Bradley Cooper and Rooney Mara in the Nightmare Alley movie poster

Everyman Cinema partners Jaguar to deliver its first immersive experience

Richard Edelman looking intense, interlocking fingers as he speaks

Trust in all media falls, apart from firms’ own channels – Edelman Trust Barometer

A predominantly yellow image with the words 'Motorway. Sell your car the Motorway way' and an overhead shot of two car bonnets

ITV lines up car marketplace brand Motorway for Six Nations coverage

Jon Willians: The Liberty Guild's chief exec

It's not agency culture, it's 'Kool-Aid'

Someone holding a placard above their head bearing the words reading 'Equality in diversity'

Let’s smash through diversity fatigue in 2022

A group picture of the MindWorks' team. From left to right: Brad Herdholt, Michelle Watson, and Mark Barry.

AnalogFolk Group launches global behavioural consultancy MindWorks

Exterior photo of Anya’s Dry Drinker Off Licence

Anya Hindmarch opens 'Dry January' off licence

Martin Sorrell speaking on-stage at an event, gesticulating with cupped hands

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

The promotional stunt places the After Life bench across the UK, inviting people to take a moment to think

Netflix and CALM install 25 park benches to connect people in 'After Life' push

Random digitised graphs and icons

Starcom launches podcast series diving into pros and cons of metaverse

AD OF THE DAY

The North Face and Gucci "Francis Bourgeois" by High Snobiety

The North Face and Gucci have released a collaborative video...

The North Face and Gucci "Francis Bourgeois" by High Snobiety

Campaign's Pick of the Ads

Image of a snowman's head with the words 'Campaign Pick of the Ads' overlaid in white

Watch Pick of the Ads: Episode three features Apple, Bumble, Visit Sweden and more

The Information
Still from Coca-Cola Christmas ad featuring impressive erection made of cardboard boxes

Watch Pick of the Xmas Ads: Episode two features John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Watch Pick of the Ads: Episode one features Barclaycard, Burberry, Dunelm, Ikea and Wagamama

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Campaign unveils Pick of the Ads video series

The Work

TSB "Savings that sneak up on you" by McCann London
Added 14 hours ago

TSB "Savings that sneak up on you" by McCann London

Tesco Bank "Introducing #ClubcardPayPlus" by BBH
Added 14 hours ago

Tesco Bank "Introducing #ClubcardPayPlus" by BBH

BrewDog "SAD AF" by Taylor Herring
Added 20 hours ago

BrewDog "SAD AF" by Taylor Herring

Ocado "Bringing great value to the table" by St Luke's
Added 44 hours ago

Ocado "Bringing great value to the table" by St Luke's

Oatly "Norm's old pal milk" by Oatly Department of Mind Control
Added 44 hours ago

Oatly "Norm's old pal milk" by Oatly Department of Mind Control

Projects & awards

Campaign Agency of the Year logo

Campaign UK Agency of the Year Awards: shortlists revealed

AMV BBDO scoop Agency of the Year at the Campaign Big Awards

Campaign Big Awards 2021: winners revealed

Agency of the Year: MG OMD

Media Week Awards 2021: winners revealed

Faces to Watch 2021

Faces to Watch 2021

Power 100 2021 (Images: HappyToast)

Power 100 2021: Who's on marketing's leaderboard?

UK winners of Campaign 40 Over 40 revealed

Future of Channel 4

Campaign: 4 THE PEOPLE

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Game, set, match: would a privatised Channel 4 have been able to net a deal to show Emma Raducanu's US Open triumph? (©GettyImages)

'No upside but significant downside' – ad industry rallies around Channel 4

Editors' Picks

Vin Murria in the foreground, with M&C Saatchi's London HQ in the background

M&C Saatchi clashes with Vin Murria as takeover plan ‘does not benefit’ shareholders

Seven black and white headshot images - clockwise from top left: Rule, Osinnowo, Cossell, Banks, Bogliari, Titus, Coyne

The Molly-Mae debacle: will the influencer bubble ever burst?

The Information
Row of black and white images of from left to right Andre Laurentino, Alex Grieve, Andy Jex, David Kolbusz, Aidan McClure, Nils Leonard, Darren Bailes, Richard Brim, Helen Rhodes, Chaka Sobhani

The top 20 creative leaders in 2021

The Information
Publicis Groupe: stock market value has risen to more than $16.3bn

Publicis overtakes rivals to be world’s most valuable agency group

From top left, clockwise: Jenkins, Fox, Best, Cohen, Robinson and Bainsfair

Is the independent agency model becoming more attractive to major clients?

Clockwise from top left: Gordon, Avener, Eaves, Hope and Bozeat (top, centre: Getty Images)

Leaders reveal concerns as sector adapts to new way of working

James Shoreland

The people paradox for agencies: client satisfaction is up, staff happiness lags

Most staff continue to work from home, but are increasingly returning to the office at least once a week. Getty Images

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Clockwise from top left: Douglas, Owen, Curran, Einav, Patel, Livingstone

How does adland solve its talent crunch?

CAMPAIGN PODCAST

Digital generated image of abstract multicoloured ramp with stripe pattern moving up in perspective on white background, visualising growth and speed

Campaign podcast: Ad chiefs and brands on the year ahead

Collage of four images, from top left: ex-GB News presenter Andrew Neil pictured when working for the channel, still from UNDP's 'Don't choose extinction', Meta's Mark Zuckerberg and Waitrose's Christmas ad still

Campaign podcast: The year in review

Grid of images of ad stills from Waitrose, Tesco, Sainsbury's, McDonalds, Aldi and O2

Campaign podcast: Christmas ads special, part two

Immersive storytelling

Promoted

Campaign podcast: Attention, immersive storytelling and the metaverse

Protesters wear masks of Joe Biden and Boris Johnson during COP26.

Campaign podcast: COP26, misinformation and advertising-for-good

Big Interviews

Mark Read: 'We were actually back at number one and ahead of Publicis'

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Verica Djurdjevic, Channel 4

Verica Djurdjevic: Channel 4's classy contrarian

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

New IPA President Julian Douglas: 'People are ripe for change'

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

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MOST READ
AB InBev has a new logo
January 13, 2022 Mariah Cooper

1 AB InBev has a new logo

Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.

Katie Lee: most recent role was chief executive of women’s hypnotherapy app Clementine

2 Former Lucky Generals CEO Katie Lee returns to adland

VCCP: agency also produced Walkers' print campaign 'Humble pie' last year after nationwide shortage

3 Walkers launches multimillion-pound comeback campaign

IPG was top-performing global agency stock in 2021 (Getty Images/SOPA Images)

4 IPG was top-performing global agency stock in 2021

Antoine Le Nel (left) vice-president of growth and Ankit Khemka global general manager and head of marketing

5 Revolut hires marketing duo and appoints creative agency

6 VCCP appoints joint ECDs as Bailes takes global role

7 Dentsu UK appoints Carat veteran as chief operating officer of m...

8 Pitch Update: JPMorgan predicts ‘elevated’ new-biz activity in 2...

9 Holiday firm Haven books creative agency after competitive pitch

10 Direct Line Group picks creative agencies for Churchill and Gree...

Brands

Did the big Christmas campaigns deliver sales?
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Did the big Christmas campaigns deliver sales?

Clockwise from top left: Watts, Renzullo, Abalos, Lossgott, Adio and Higgs
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What's inspiring creatives this year?

Fold7: The campaign will run for six weeks across TV, social, and digital channels
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Carex promotes the joys of getting dirty

Dove: purpose-driven 'Sketches' ad contributed to an impressive ROI
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IPA lists five steps industry can take around brand purpose

Oatly launches plant-based puppet mini-series
Added 45 hours ago

Oatly launches plant-based puppet mini-series

Agencies

From clockwise top left: Scholl, Churchill, Charlie Bigham's and Irn-Bru
Added 44 hours ago

Pitch Update: JPMorgan predicts ‘elevated’ new-biz activity in 2022

Sehgal: joins MEFA as its first general manager
Added 45 hours ago

Media for All appoints first general manager

Busuu: language platform offers 13 languages and has learners across 190 countries
Added 45 hours ago

Language platform Busuu hires media and creative agencies

It's the new year and you should already be thinking about giving yourself a break
Added 46 hours ago

It's the new year and you should already be thinking about giving yourself a break

VCCP: agency also produced Walkers' print campaign 'Humble pie' last year after nationwide shortage
January 14, 2022

Walkers launches multimillion-pound comeback campaign

Media

Haymarket Media Group: brands include What Car?, Finance Asia, MyCME and Campaign
Added 45 hours ago

Haymarket doubles profits after faster than expected recovery from pandemic

AR and VR: the hype and the reality
Added 46 hours ago

AR and VR: the hype and the reality

Mark Hughes: will be joining Dentsu UK & Ireland after 23 years at Carat UK
January 14, 2022

Dentsu UK appoints Carat veteran as chief operating officer of media

IPG was top-performing global agency stock in 2021 (Getty Images/SOPA Images)
January 14, 2022

IPG was top-performing global agency stock in 2021

Unilever: under attack by investor (Getty Images/SOPA Images)
January 14, 2022

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Trends

pic credit: Busakorn Pongparnit/Getty
September 07, 2021

The key ad trends driving the in-car commerce boom

VaynerMedia head of strategy DuBose Cole
September 06, 2021

Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Partner content

Saj Arshad, chief customer and marketing officer at Santander UK, reveals his approach to intelligent marketing

Promoted

Getting Personal with Santander UK’s Saj Arshad

Amazon Prime Video is the latest winner of the Thinkboxes Award for TV creativity

Promoted

How Amazon Prime Video’s cinematic ad created a TV hit

Woman reads a book while dog tries to distract

Promoted

9 books that inspired these top marketers

Thinkbox kicks off TV Planning Awards 2022

Promoted

Thinkbox kicks off TV Planning Awards 2022

sustainability and brand health

Promoted

Sustainability: the secret to brand health in 2022?