Can in-housing produce consistently strong creative work?

In-housing was recently praised by BBH co-founder John Hegarty.

Oatly: brand has been creating work in-house
IWF and Microsoft behind push to tackle online sexual abuse of children

IWF and Microsoft behind push to tackle online sexual abuse of children

Digital ad giants increased share in 2020 as market grew despite pandemic

Digital ad giants increased share in 2020 as market grew despite pandemic

Coca-Cola appoints new GB marketing director

Coca-Cola appoints new GB marketing director

My menopausal start-up

My menopausal start-up

Latest stories

P&G reports lowest organic profit growth in six quarters

P&G reports lowest organic profit growth in six quarters

School Reports 2021: the highest-scoring Omnicom agencies

School Reports 2021: the highest-scoring Omnicom agencies

When you shoot for the Moon, don't forget to keep your eye on it

When you shoot for the Moon, don't forget to keep your eye on it

British Heart Foundation takes highly selective approach in media review

British Heart Foundation takes highly selective approach in media review

Omnicom organic revenues slide 1.8% in Q1

Omnicom organic revenues slide 1.8% in Q1

KFC appoints CRM agency

KFC appoints CRM agency

Back to the outdoors, for people and advertising

Back to the outdoors, for people and advertising

Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs

Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs

Apple poaches Engine CEO

Apple poaches Engine CEO

Lockdown is easing: look up

Lockdown is easing: look up

AD OF THE DAY

H&M "One / Second / Suit" by Uncommon Creative Studio

H&M's new initiative offers 24-hour free suit hire to men...

H&M "One / Second / Suit" by Uncommon Creative Studio

The Work

Lacoste "Crocodiles play collective" by BETC
Added 1 hour ago

Lacoste "Crocodiles play collective" by BETC

Sheba "Sheba 4am" by AMV BBDO
Added 6 hours ago

Sheba "Sheba 4am" by AMV BBDO

Iams "NoseID" by Adam & Eve/DDB
Added 20 hours ago

Iams "NoseID" by Adam & Eve/DDB

New York Bakery Co. "New York or nothin"' by Now
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New York Bakery Co. "New York or nothin"' by Now

Amazon Alexa "Pompeii" by Droga5 London
Added 47 hours ago

Amazon Alexa "Pompeii" by Droga5 London

Editors' Picks

The first workiversary: WTF happens when adland couples WFH for one year?

The first workiversary: WTF happens when adland couples WFH for one year?

Deliveroo and Moonpig IPOs show how digital marketing creates value

Deliveroo and Moonpig IPOs show how digital marketing creates value

The Knowledge
Why advertising should be more Mrs Brown's Boys and less Fleabag

Why advertising should be more Mrs Brown's Boys and less Fleabag

WPP: Adland worries about media targeting, not enough about creative

WPP: Adland worries about media targeting, not enough about creative

Adland should stop trying to save the world and start selling

Adland should stop trying to save the world and start selling

Deep dive: Why planners are breaking free from agency chains

Deep dive: Why planners are breaking free from agency chains

PODCASTS

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: How Uncommon won agency of the year

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: Publicis/Havas merger rumours and media agencies under spotlight

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

Campaign podcast: Mrs Brown's Boys, Nike and AOTY

MARKET DISRUPTION

Volvo backs AKQA-Grey merger to reunite creativity and technology

Volvo backs AKQA-Grey merger to reunite creativity and technology

How agencies, brands and media owners are dealing with the second lockdown

How agencies, brands and media owners are dealing with the second lockdown

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'

Ad chiefs are calmer as second lockdown hits

Ad chiefs are calmer as second lockdown hits

Crisis triggers wave of ad agency start-ups

Crisis triggers wave of ad agency start-ups

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MOST READ
More than half of Instagram influencers 'engaged in fraud'
April 16, 2021 Arvind Hickman

1 More than half of Instagram influencers 'engaged in fraud'

Those with large followings are the most likely to engage in fakery - though in some cases it may be done unwittingly.

MediaCom launches 250-strong Google practice

2 MediaCom launches 250-strong Google practice

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3 Three joins the in-house agency club

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4 Levi’s ‘buy better’ global campaign enlists Marcus Rashford

Freesat appoints creative and media agencies

5 Freesat appoints creative and media agencies

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8 Pitch Update: Zenith faces IPG and WPP challengers for NatWest b...

9 Apple poaches Engine CEO

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Brands

Freesat appoints creative and media agencies
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Freesat appoints creative and media agencies

Facebook takes aim at Clubhouse, podcast market with audio announcement
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Facebook takes aim at Clubhouse, podcast market with audio announcement

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Four-fifths of content removed from tech platforms falls under three key categories

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Walkers to follow Lineker era with ‘humour with purpose’

Amstel 0% beer signs up Rafael Nadal
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Amstel 0% beer signs up Rafael Nadal

Agencies

The IPA responds: squeezed by whom?
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The IPA responds: squeezed by whom?

MediaCom launches 250-strong Google practice
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MediaCom launches 250-strong Google practice

School Reports 2021: the highest-scoring WPP agencies
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School Reports 2021: the highest-scoring WPP agencies

Planned European Super League could be bad news for advertisers
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Planned European Super League could be bad news for advertisers

Pocc appoints Kevin Morosky as creative leader
April 19, 2021

Pocc appoints Kevin Morosky as creative leader

Media

Meet the man trying to stream the Glastonbury spirit
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Meet the man trying to stream the Glastonbury spirit

School Reports 2021: the highest-scoring Publicis Groupe agencies
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School Reports 2021: the highest-scoring Publicis Groupe agencies

More than half of Instagram influencers 'engaged in fraud'
April 16, 2021

More than half of Instagram influencers 'engaged in fraud'

How the 'All together' campaign went from pitch to page in seven days
April 16, 2021

How the 'All together' campaign went from pitch to page in seven days

Pitch Update: Zenith faces IPG and WPP challengers for NatWest business
April 16, 2021

Pitch Update: Zenith faces IPG and WPP challengers for NatWest business

Trends

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Only one top UK agency reveals ethnicity pay gap in BLM audit
September 08, 2020

Only one top UK agency reveals ethnicity pay gap in BLM audit

Mummy, what did you do in the great Covid crisis?
August 06, 2020

Mummy, what did you do in the great Covid crisis?

Three post-pandemic Gen Z behaviour trends to watch
July 27, 2020

Three post-pandemic Gen Z behaviour trends to watch

Partner content

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How addressability and programmatic advertising can achieve relevance at scale

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Brand soul: how live music plugs fans into purpose

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Adopt an entrepreneurial mindset to grow your career

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Adopt an entrepreneurial mindset to grow your career

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