Next 15 swoops in to agree surprise £310m takeover deal for M&C Saatchi

Deal comes days after M&C Saatchi directors rejected rival offer...

Next 15 CEO Tim Dyson (left) and M&C Saatchi CEO Moray MacLennan
Clockwise from top left: BMW, Paddy Power, Nando's, River Island

Pitch update: BMW Group, Paddy Power, C&A, River Island, Nando's and more

The Information
Campaign podcast: Christian Juhl on EssenceMediacom

Campaign podcast: Christian Juhl on EssenceMediacom

Dentsu: Angela Tangas will move to London and become UK&I CEO in September 2022

Dentsu turns to Australia to find its new UK & Ireland chief executive

Saatchi & Saatchi: agency has recently restructured into squads

Saatchi & Saatchi hires Jess Ringshall as chief production officer

Latest stories

James Hoyle, Alina Basu, Will Mould, Paul Stanway, Becca Ratcliffe and Gordon Reid

XYZ appoints new creative director

Volodymyr Zelenskyy PRWeek Global Awards video still

Ukraine president named PRWeek Global Communicator of the Year

Attractions by Unit9 logo

Unit9 Group plans to supercharge visitor attractions with tech expertise

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

Image of Sarah Kendall

Jake Daniels has given football the moment that it’s been waiting for

The Information
Headshot of Millie Court (left) and Liam Reardon

Love Island couples up with Boots once more as its official beauty partner

Naked man carrying tray of Stella Artois Unfiltered with a newspaper covering his lower half

Stella Artois bares all in Unfiltered campaign

Virgin media O2 branding

Global new biz round-up: March sees twice as many pitches as previous two months

The Business
Dr Rise and Dread surrounded by animated ambulances

Pick of the Week: McCann's musical-inspired animation gives all the feels

Headshot of Richard Dawkins

Bauer Media Group appoints new president of audio

AD OF THE DAY

Magnum "Classics can be remixed" by Lola MullenLowe, Golin London and MullenLowe Profero

The ultimate collaboration between pop princess Kylie Minogue and South...

Magnum "Classics can be remixed" by Lola MullenLowe, Golin London and MullenLowe Profero

The Work

Stella Artois "Beer, au naturel" by Mother
Added 26 hours ago

Stella Artois "Beer, au naturel" by Mother

BBC "We know our place" by BBC Creative
May 18, 2022

BBC "We know our place" by BBC Creative

Marshmallow "Marshmallow is Here" by 20something
May 17, 2022

Marshmallow "Marshmallow is Here" by 20something

KP Snacks "#gograbthebutterkist for #wagathachristie" by St Luke's
May 17, 2022

KP Snacks "#gograbthebutterkist for #wagathachristie" by St Luke's

Essity "40 years of period experience" by Mother
May 17, 2022

Essity "40 years of period experience" by Mother

Projects & awards

Global Agency of the Year 2022

UK shops among Campaign's Global Agency of the Year winners

Campaign Best Places to Work 2022 in association with Connor Broadley logo

Campaign Best Places to Work: Category winners revealed

The Information
Channel 4 & Allies Represent Black To Front wins Grand Prix at Campaign Media Awards

Campaign Media Awards 2022: winners revealed

Campaign Creative Agency of the Year: Uncommon

Uncommon, Goodstuff, Neverland win at Campaign UK Agency of the Year Awards

Oliver Agency's Sharon Whale was crowned CEO of the Year at the Female Frontier Awards 2022

Campaign Female Frontier Awards: winners revealed

AMV BBDO scoop Agency of the Year at the Campaign Big Awards

Campaign Big Awards 2021: winners revealed

Agency of the Year: MG OMD

Media Week Awards 2021: winners revealed

Power 100 2021 (Images: HappyToast)

Power 100 2021: Who's on marketing's leaderboard?

UK winners of Campaign 40 Over 40 revealed

Editors' Picks

A lady writes on a whiteboard watched by colleagues. Photo: Getty Images

Is pitching broken? How to fix it

The Information
WPP logo

WPP sees surge in whistleblowers with nearly 500 reports by staff last year

The Information
Black and white photo of Mark Read next to a lamp

Mark Read on pay rises and hiring in 2022, Coca-Cola win and Ukraine concerns

The Information
Image of Andy Nairn

Fuck you, pitch theatre

The Information
Clockwise from top left: Nishma Robb, back to the office image, Fiona Gordon, Jon Williams, Hanisha Kotecha, Richard Morris

Back to the office (again): is it time to 'live with Covid'?

The Information
Publicis Groupe logo on mobile phone screen and in background

Publicis to pay €400m in bonuses ‘for everyone’ after annual profits jump 75%

The Information
Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Publicis Groupe: stock market value has risen to more than $16.3bn

Publicis overtakes rivals to be world’s most valuable agency group

From top left, clockwise: Jenkins, Fox, Best, Cohen, Robinson and Bainsfair

Is the independent agency model becoming more attractive to major clients?

The Knowledge

Four Corona Extra bottles

Q1 global new-biz review: Publicis Media and Mindshare lead in global media rankings

The Knowledge
publicis groupe logo

Europe agency rankings: Publicis Media enters league taking pole position

The Knowledge

Campaign's Pick of the Ads

Image of a snowman's head with the words 'Campaign Pick of the Ads' overlaid in white

Watch Pick of the Ads: Episode three features Apple, Bumble, Visit Sweden and more

The Information
Still from Coca-Cola Christmas ad featuring impressive erection made of cardboard boxes

Watch Pick of the Xmas Ads: Episode two features John Lewis, M&S, Boots, Tesco, Coca-Cola, Waitrose

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Watch Pick of the Ads: Episode one features Barclaycard, Burberry, Dunelm, Ikea and Wagamama

The Information
Montage of five ads with the words Campaign and "pick of the ads" across them

Campaign unveils Pick of the Ads video series

Future of Channel 4

Campaign: 4 THE PEOPLE

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Game, set, match: would a privatised Channel 4 have been able to net a deal to show Emma Raducanu's US Open triumph? (©GettyImages)

'No upside but significant downside' – ad industry rallies around Channel 4

Ukraine War

A Ukrainian man stands among the rubble caused by war

It's our brand: Ukraine's government turns nation's bravery into biggest cultural export

Ukrainian flag flutters in blue sky on barricades (Getty Images)

Watch: Kyiv-based Banda on trying to work from a war zone

Image of anit-war protester on Russian news channel

Despair and shock: How advertising chiefs have been grappling with Russian exits

A black and white headshot of Stephen Woodford, chief executive of the Advertising Association

Supporting our Ukrainian ad industry colleagues

Omnicom's logo pictured on a mobile phone, in front of a stock market ticker display

Omnicom to withdraw from Russia in 'orderly' exit

CAMPAIGN PODCAST

Rakuten TV and Rakuten Advertising: pioneers of ad-based CTV for brands

Promoted

How Rakuten Advertising is rolling TV's future forward

A Ukrainian woman stands after saving dogs from war

Campaign podcast: Running a Ukrainian ad agency during war

The cover for this year's Campaign School Reports magazine issue

Campaign podcast: School Reports special

A group of high school students admire the London skyline on a roof terrace at IPG Mediabrands offices

Campaign podcast: What school students think about advertising and how to change perceptions

Behind the scenes at the School Reports photoshoot

Behind the scenes with Droga5, Havas Media and Amplify at the School Reports photoshoot

Big Interviews

A photograph of Arthur Sadoun in a suit and tie in an office

Arthur Sadoun on staff bonuses, the metaverse and Cannes

The Information
A photo of Andrew Stephens and Ben Hayes, the founders of Goodstuff.

‘Bendrew’ on why they sold Goodstuff to Stagwell and growth ambitions

The Information
Mark Read: 'We were actually back at number one and ahead of Publicis'

Mark Read on proving WPP doubters ‘wrong’ and battling Publicis to be biggest agency group

Verica Djurdjevic, Channel 4

Verica Djurdjevic: Channel 4's classy contrarian

Vicki Maguire: 'If you’re an introvert, I’ll find you a corner. And if you’re an extrovert, I’ll find you a stage'

Vogue's Vanessa Kingori on 'transcending' competitors, covers and BLM

New IPA President Julian Douglas: 'People are ripe for change'

DON’T MISS ANYTHING

Sign up for our bulletins. News, trends, and the best creative work direct to your inbox.

Subscription
MOST READ
S4 capital: delayed its financial results twice due to an audit issue
May 16, 2022 Gideon Spanier

1 S4 Capital axes bonuses and ex-CFO exits as fallout from audit w...

The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.

McCann London: agency debuted 'Did somebody say' platform in 2019

2 Katy Perry takes the reins from Snoop Dogg in new Just Eat ad

WeAre8, whose investors include Clare Balding (in white), win Launch of the Year at British Media Awards

3 British Media Awards 2022: winners revealed

GSD&M and the US Air Force show Top Gun fans who really owns the sky

4 GSD&M and the US Air Force show Top Gun fans who really owns the...

BMW Group: brand appointed MEC - now Wavemaker - in 2016.

5 BMW Group launches review of media account

6 Alzheimer's Society: moving spot by NCA distinguishes between ol...

7 Paddy Power appoints new UK ad agency after competitive pitch

8 Where's the accountability in Ogilvy's influencer ban?

9 Dentsu turns to Australia to find its new UK & Ireland chief exe...

10 David Kolbusz joins Lightning Orchard as CCO

Brands

Dmg Media: Walsh joined DailyMail.com in 2014
Added 25 hours ago

Dmg Media appoints US-based global chief brand officer

Tesco's Christmas ad: the second-most-complained-about ad of all time
Added 34 hours ago

TV ad complaints shot up by 44% in 2021, ASA reports

Media for All: organisation led by Naren Patel (r) debuts D&I report
Added 42 hours ago

'Stop being an old boy’s club': debut Media for All survey calls out industry

BMW Group: brand appointed MEC - now Wavemaker - in 2016.
Added 43 hours ago

BMW Group launches review of media account

TikTok wants to ‘democratise’ the creator space with its latest ad product
Added 43 hours ago

TikTok wants to ‘democratise’ the creator space with its latest ad product

Agencies

A view from Dave Trott: I never picked up a needle
Added 26 hours ago

A view from Dave Trott: I never picked up a needle

Movers and Shakers: Ogilvy UK, M&C Saatchi, Warner Bros Discovery, Lightning Orchard and more
Added 43 hours ago

Movers and Shakers: Ogilvy UK, M&C Saatchi, Warner Bros Discovery, Lightning Orchard and more

Investor view: Sorrell still has ‘Whoppertunities’ if S4 Capital gets a grip on its audit
Added 43 hours ago

Investor view: Sorrell still has ‘Whoppertunities’ if S4 Capital gets a grip on its audit

MediaCom UK: The appointment follows MediaCom's merger with Essence.
Added 46 hours ago

MediaCom UK appoints first chief growth officer

Vicki Maguire is chief creative officer of Havas London
Added 47 hours ago

Isn’t it time the industry had sustainability of conviction?

Media

Commercial radio’s sonic boom provides opportunities for all
Added 26 hours ago

Commercial radio’s sonic boom provides opportunities for all

Origin: Accenture and Kantar are working with ISBA to build the platform (Getty Images)
May 18, 2022

ISBA launches phase three of Origin cross-media measurement

CAN: manifesto commits signatories to tackling climate change (Getty Images/Chris Conway)
May 18, 2022

Havas Media, Virgin Media O2, Friends of the Earth and SSE commit to climate manifesto

Alibaba: ad featuring sexualised image of young girl banned by ASA (Getty Images/SOPA Images)
May 18, 2022

ASA censures unresponsive Alibaba over programmatic ad sexualising young girl

British Media Awards winners 2022: Rising Star (Commercial)
May 17, 2022

British Media Awards winners 2022: Rising Star (Commercial)

Trends

pic credit: Busakorn Pongparnit/Getty
September 07, 2021

The key ad trends driving the in-car commerce boom

VaynerMedia head of strategy DuBose Cole
September 06, 2021

Rethink or restore: how brands can tap into new post-pandemic consumer trends

How alcohol brands should ‘read the room’ in the post-pandemic world
May 27, 2021

How alcohol brands should ‘read the room’ in the post-pandemic world

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness
April 15, 2021

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020

The first brand you think about shouldn't be yours - but your consumer's

Partner content

PMW Careers Survey 2022

Promoted

Win £200 Amazon voucher: Take part in Performance Marketing World’s 2022 Careers Survey

Young woman shopping online and making a purchasing decision

Promoted

Shopability: the 3 fundamentals you need to know

Thinkboxes March April

Promoted

5 TV ads to put a spring in your step

Liz Barnsdale IPA iList 2022

Promoted

Liz Barnsdale IPA iList 2022

Leila Siddiqi, IPA

Promoted

Leila Siddiqi IPA iList 2022