Advertising week 2018

AGENCY

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

AGENCY

M&S: our creative doesn't always succeed in being inclusive, but we learn

Marks & Spencer admits that making sure its marketing is inclusive for all of its 33 million customers is "not...

BRANDS

Ryanair's Wenk: our strength is in simplicity of marketing strategy

The success of Ryanair's marketing is in its simple strategy and speed of execution, its marketing operations director Matthias Wenk...

AGENCY

We are all equal (or are we?)

A punchy session at Advertising Week Europe underlined the fact that we still have a long way to go when...

AGENCY

Campaign Diary: Advertising Week Europe special

The Advertising Week Circus has once more rolled into town giving, providing entertainment for everyone.

BRANDS

The latest 'mediapalooza' is helping mend the client-agency relationship

In the past six months, both Barclays Bank and insurance company More Than have appointed new media agencies under contracts...

AGENCY

Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

Staying relevant in a market being shaped by the craft beer boom has meant being equally open to experimentation in...

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