Advertising week 2018

BRANDS

How hotel smartphone brand Handy is carving out a new market serving travellers

Entrepreneur Terence Kwok is building a $1bn hospitality company on the back of a product that solves the traveller's problem...

BRANDS

Ryanair's Wenk: our strength is in simplicity of marketing strategy

The success of Ryanair's marketing is in its simple strategy and speed of execution, its marketing operations director Matthias Wenk...

AGENCY

We are all equal (or are we?)

A punchy session at Advertising Week Europe underlined the fact that we still have a long way to go when...

AGENCY

Campaign Diary: Advertising Week Europe special

The Advertising Week Circus has once more rolled into town giving, providing entertainment for everyone.

BRANDS

The latest 'mediapalooza' is helping mend the client-agency relationship

In the past six months, both Barclays Bank and insurance company More Than have appointed new media agencies under contracts...

AGENCY

Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

Staying relevant in a market being shaped by the craft beer boom has meant being equally open to experimentation in...

AGENCY

Nils Leonard: diversity agenda must include teaching and time

Agencies are embracing diversity but need to pay as much attention to supporting people who haven't been to university as...

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1 Behind the Havas pen that lets you tune in on the sly

The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.