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AGENCY ANALYSIS

Agencies: 8.5% increase in staff numbers underlines the speed of the advertising recovery

Gideon Spanier

Mar 08,2022

Big six global agency groups bounce back by adding 32,000 jobs in 2021

All good creative ideas must come to an end, but when?

Jennifer Small

Jan 24,2022

All good creative ideas must come to an end, but when?

What to expect as agencies look to return to the workplace

Jeremy Lee

Apr 30,2020

What to expect as agencies look to return to the workplace

The icon-maker of our times: Adland pays tribute to Jony Ive's creative legacy

Staff

Jun 28,2019

The icon-maker of our times: Adland pays tribute to Jony Ive's creative legacy

Where do you draw the line between inspiration and imitation?

Brittaney Kiefer

Jun 05,2019

Where do you draw the line between inspiration and imitation?

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z

Krupali Cescau

Jul 06,2018

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene

Jun 28,2018

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene

How director MJ Delaney forged an unconventional path to filmmaking

Brittaney Kiefer

Jun 22,2018

How director MJ Delaney forged an unconventional path to filmmaking

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

World Cup

Jun 19,2018

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year

Jun 19,2018

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year

World Cup ads: A guide to the most clichéd spots

World Cup

Jun 07,2018

World Cup ads: A guide to the most clichéd spots

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

May 24,2018

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

Ogilvy gets the PR treatment

Jeremy Lee

May 17,2018

Ogilvy gets the PR treatment

Simon Gwynn and John Harrington

May 04,2018

Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London

The Sorrell saga: a Campaign podcast dissecting the news

Staff

Apr 19,2018

The Sorrell saga: a Campaign podcast dissecting the news

Sorrell: Long and short-term pressures create 'an almost perfect storm'

Apr 09,2018

Sorrell: Long and short-term pressures create 'an almost perfect storm'

Campaign's 50 Best Places to Work 2018

Alex Brownsell

Mar 13,2018

Campaign's 50 Best Places to Work 2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges

International Women’s Day

Mar 06,2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges

Simon Gwynn

Mar 05,2018

Is Marc Pritchard right to say that agencies should strip away anything that doesn't add to creative output?

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Clare Phillips & Adam Chataway

Feb 21,2018

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Jon Hamm

David Blecken

Feb 13,2018

A breakdown of what 'brand experience' is and isn't

James Freedman (left) and Sanjiv Gossain

Gideon Spanier

Feb 13,2018

A very modern marriage: Cognizant's deal with Zone and a shift in balance of power

The Gunn Report: the most creatively awarded advertising of 2017

Emma Wilkie

Feb 12,2018

The Gunn Report: the most creatively awarded advertising of 2017

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

Gideon Spanier

Jan 24,2018

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

Advertising's empathy deficit knocks working mothers

Nicola Kemp

Jan 23,2018

Advertising's empathy deficit knocks working mothers

How the insight industry can finally end marketing waste in 2018

John Kearon

Jan 12,2018

How the insight industry can finally end marketing waste in 2018

From a loyalty awakening to AI evolution: the year ahead for customer engagement

Nicky Bullard

Jan 12,2018

From a loyalty awakening to AI evolution: the year ahead for customer engagement

The year ahead for new agency models

Jan 11,2018

The year ahead for new agency models

The year ahead for strategy: we've got a fight on our hands

Alex Hesz

Jan 10,2018

The year ahead for strategy: we've got a fight on our hands

Media agencies have reached a watershed moment

Simon Davis

Jan 09,2018

Media agencies have reached a watershed moment

2018 needs to celebrate women in the workplace

Aline Santos

Jan 09,2018

2018 needs to celebrate women in the workplace

Peroni: agency shake-up follows change of ownership

Simon Gwynn

Dec 20,2017

Peroni aims to regain youthful style credentials after appointing Leagas Delaney

Adwatch of the Year 2017: the nation's most recalled and liked ads

Gail Kemp

Dec 18,2017

Adwatch of the Year 2017: the nation's most recalled and liked ads

All I want for 2018: the industry's hopes and predictions for the year

Staff

Dec 18,2017

All I want for 2018: the industry's hopes and predictions for the year

Top 10 lookalikes of 2017

Dec 08,2017

Top 10 lookalikes of 2017

Top 10 radio ads of 2017

Dec 05,2017

Top 10 radio ads of 2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty

John Tylee

Dec 05,2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty

Top 20 creatives of 2017

Dec 05,2017

Top 20 creatives of 2017

Dec 04,2017

Brand Experience Agency of the Year 2017: Amplify

Ad agencies increase profit margins despite lower fees and higher staff costs

Esther Carder

Nov 29,2017

Ad agencies increase profit margins despite lower fees and higher staff costs

Kingston Smith: 2017 was a good year for media buyers

Peter Smithson

Nov 29,2017

Kingston Smith: 2017 was a good year for media buyers

Marketing and sales promotion agencies enjoy bigger profit margins

Esther Carder

Nov 29,2017

Marketing and sales promotion agencies enjoy bigger profit margins

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins

Ian Graham

Nov 29,2017

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins

AMV turns 40: agency marks four decades of advertising

Cilla Snowball

Nov 27,2017

AMV turns 40: agency marks four decades of advertising

Why JWT's female-focused consultancy feels like we're going backwards

Isobel Smyth

Nov 23,2017

Why JWT's female-focused consultancy feels like we're going backwards

AnalogFolk opens in China

Faaez Samad

Nov 14,2017

AnalogFolk opens in China

John Lewis' Christmas monster is another winning emotional cocktail

Unruly

Nov 10,2017

John Lewis' Christmas monster is another winning emotional cocktail

What brands should know about the 'New Adult'

Lucie Greene

Nov 09,2017

What brands should know about the 'New Adult'

Payback time: What makes an agency acquisition work?

Maisie McCabe

Nov 08,2017

Payback time: What makes an agency acquisition work?

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking

Mark Evans & Richard Huntington

Nov 08,2017

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Robert Smith

Nov 07,2017

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Where next for media agencies amid a leadership exodus?

Gideon Spanier

Nov 07,2017

Where next for media agencies amid a leadership exodus?

Trust me, I'm an adman

Charles Vallance

Nov 06,2017

Trust me, I'm an adman

Bridging the confidence gap

Erminia Blackden

Nov 03,2017

Bridging the confidence gap

Four books for marketers in the mood for disruptive behaviour

Staff

Nov 01,2017

Four books for marketers in the mood for disruptive behaviour

Why we need to nurture equality to foster creativity

Faz Aftab

Oct 30,2017

Why we need to nurture equality to foster creativity

Why Cognizant's entry to the marketing space is so significant

Keith Hunt

Oct 27,2017

Why Cognizant's entry to the marketing space is so significant

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

Omar Oakes

Oct 27,2017

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

How NABS Fast Forward programme gave Liberty a creative spark

Nicola Kemp

Oct 27,2017

How NABS Fast Forward programme gave Liberty a creative spark

Anthony Simonds-Gooding

David Puttnam

Oct 24,2017

Lord Puttnam: 'Simonds-Gooding was an honourable man in a dishonourable period'

Kate Durling is director of production at Havas Sports & Entertainment

Kate Durling

Oct 24,2017

The battle for Alpha eyeballs

Think different: How ThisAbility's Khan is promoting creative disabled talent

Nicola Kemp

Oct 17,2017

Think different: How ThisAbility's Khan is promoting creative disabled talent

Marc Pritchard, P&G, on Better Advertising Enabled by Media Transparency at IAB ALM (Image from <a href="https://www.youtube.com/watch?v=NEUCOsphoI0">IAB - Interactive Advertising Bureau</a>

Jeremy Lee

Oct 12,2017

The trouble with digital media: why the transparency debate is still murky

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work

Maisie McCabe

Oct 10,2017

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work

Facebook is aiming to improve the AR experience through the application of VR technology

Sarah Golding

Oct 10,2017

Learning to love the machines: What I've learned about AI, VR and the future of the ad industry

Science fiction could be made real in the future marketing world

Rachel Barnes

Oct 09,2017

Science fiction could be made real in the future marketing world

Paul Hammersley: Harbour maste

Jeremy Lee

Sep 26,2017

Are agencies in need of refuge in Hammersley's Harbour?

'No room for assholes': how Sara Tate plans to revitalise TBWA\London

Brittaney Kiefer

Sep 22,2017

'No room for assholes': how Sara Tate plans to revitalise TBWA\London

Why we (still) need to talk about neurodiversity (a lot louder)

Ali Hannan

Sep 20,2017

Why we (still) need to talk about neurodiversity (a lot louder)

Let's challenge our assumptions about the nation

Emerson Bramwell

Sep 19,2017

Let's challenge our assumptions about the nation

John Lewis: the retailer is taking a gender-neutral approach

Nicola Kemp

Sep 18,2017

What brands should know about 'agendered' society

iPhone X: say hello to the future?

Ben Bold

Sep 13,2017

iPhone X: evolutionary design or emperor's new clothes?

Diary of an agency start-up: Ten tips on growing up fast

Henry Daglish

Sep 07,2017

Diary of an agency start-up: Ten tips on growing up fast

No7 takes a successful lunge with its new action-packed ad

Unruly

Sep 06,2017

No7 takes a successful lunge with its new action-packed ad

Parents blame brands over gender stereotyping

Nicola Kemp

Sep 06,2017

Parents blame brands over gender stereotyping

Why we should all embrace the 'Back to school' mindset

Nicola Kemp

Sep 05,2017

Why we should all embrace the 'Back to school' mindset

Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?

Jeremy Lee

Sep 05,2017

Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?

Sarah Wood & Phil Townend, Unruly APAC CCO

Faaez Samadi

Sep 04,2017

Unruly CEO: Want to win? Be a futurist

What the future holds for connected cars in 2017 and beyond

Suzy Bashford

Aug 30,2017

What the future holds for connected cars in 2017 and beyond

Craft beer wars: a storm in a pint pot

Jeremy Lee

Aug 28,2017

Craft beer wars: a storm in a pint pot

Senet Group: responsible gambling

Jeremy Lee

Aug 24,2017

Is the ad industry doing enough to protect children from the 'explosion' of gambling ads?

Belinda Parmar, the CEO of The Empathy Business

Nicola Kemp

Aug 21,2017

Why emotional intelligence is key to creative leadership

Three channels indie novelty with bold and bizarre film

Unruly

Aug 14,2017

Three channels indie novelty with bold and bizarre film

My Media Week: Paul Knight

Paul Knight

Aug 02,2017

My Media Week: Paul Knight

Laurence Green: 101 co-founder

Jeremy Lee

Aug 01,2017

MullenLowe bid to buy 101 could be mutually beneficial

The rise of the 48-shit poster

Paul Burke

Jul 31,2017

The rise of the 48-shit poster

Andy Jex; Anna Vogt

Jeremy Lee

Jul 27,2017

Can Jex and Vogt put an end to the continual disruption at TBWA\London?

Helen Mirren believes insecurity can actually drive creativity

Sonoo Singh

Jul 24,2017

Helen Mirren believes insecurity can actually drive creativity

Wunderman's Read: 'We are different from Accenture. We're creative'

Gideon Spanier

Jul 24,2017

Wunderman's Read: 'We are different from Accenture. We're creative'

BBH's unlikely creative duo gets a crack at making advertising history

Jeremy Lee

Jul 20,2017

BBH's unlikely creative duo gets a crack at making advertising history

Jeremy Lee

Jeremy Lee

Jul 17,2017

Karmarama's Army work errs on caution despite winning awards

Hearts & Science chief wields baton of change

Gideon Spanier

Jul 10,2017

Hearts & Science chief wields baton of change

Safety first: Lessons from the cyberattack on WPP

Jeremy Lee

Jul 07,2017

Safety first: Lessons from the cyberattack on WPP

Media agencies face 'big bang' moment

Gideon Spanier

Jul 03,2017

Media agencies face 'big bang' moment

The next generation of strategists have to create the future for themselves

James Lees

Jun 14,2017

The next generation of strategists have to create the future for themselves

Should planners only use 'gold-standard' JIC data?

Emily Tan

Jun 12,2017

Should planners only use 'gold-standard' JIC data?

Forget Cannes. We're off to Canvey, mate

Dave Henderson

Jun 12,2017

Forget Cannes. We're off to Canvey, mate

Why we lose our female talent before they even start

Ali Hanan

Jun 09,2017

Why we lose our female talent before they even start

Can MullenLowe leave the last-chance saloon?

John Tylee

Jun 08,2017

Can MullenLowe leave the last-chance saloon?

Brands take control from agencies

Gideon Spanier

Jun 08,2017

Brands take control from agencies

Campaign Jobs

Follow us

Wavemaker (l-r): Paul Hutchison, Kelly Parker and Katie Lee

May 26, 2022 Daniel Farey-Jones

1 Wavemaker shakes up UK leadership as Paul Hutchison departs WPP

Female duo steps up as CEO heads to Australia.

From clockwise top-left: Holly Ripper, Zaid Al-Zaidy, Anna-Louise Gladwell, Alex Best, Harriet Shurville and Clare Chapman

2 Will others follow Adam & Eve/DDB in stipulating four days a wee...

Audible has tuned to Wavemaker following a global review (Getty Images)

3 Amazon's Audible consolidates £378m global media account

The Pitch Positive Pledge: more harm than good

4 The Pitch Positive Pledge: more harm than good

Heineken has sent an RFI to creative agencies

5 Heineken has sent an RFI to creative agencies

6 ‘People before spreadsheets’: How Next 15 wooed M&C Saatchi in t...

7 BBH opens Dublin office with Tesco as founding client

8 Meta’s Chelsea Flower Show garden reacts to human touch

9 Google, MoneySuperMarket and Schweppes among first advertisers o...

10 McCann London hires second head of strategy

PODCASTS

AGENCY

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020

Omar Oakes & Ben Londesbrough

BRANDS

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020

Brittaney Kiefer & Ben Londesbrough

AGENCY

Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020