AGENCY ANALYSIS

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z
Krupali Cescau
Jul 06,2018

From digital detox dreamers to exploring unfiltered worlds, what marketers need to know about Gen Z

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene
Jun 28,2018

Puggerflies, ostriches and robots: Behind the magic of Britain's VFX scene

How director MJ Delaney forged an unconventional path to filmmaking
Brittaney Kiefer
Jun 22,2018

How director MJ Delaney forged an unconventional path to filmmaking

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial
World Cup
Jun 19,2018

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year
Jun 19,2018

'I wish I'd made it so much it hurts': Campaign's global editors pick their favourite ads this year

World Cup ads: A guide to the most clichéd spots
World Cup
Jun 07,2018

World Cup ads: A guide to the most clichéd spots

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe
May 24,2018

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

Ogilvy gets the PR treatment
Jeremy Lee
May 17,2018

Ogilvy gets the PR treatment

Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London
Simon Gwynn and John Harrington
May 04,2018

Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London

The Sorrell saga: a Campaign podcast dissecting the news
Staff
Apr 19,2018

The Sorrell saga: a Campaign podcast dissecting the news

Sorrell: Long and short-term pressures create 'an almost perfect storm'
Apr 09,2018

Sorrell: Long and short-term pressures create 'an almost perfect storm'

Campaign's 50 Best Places to Work 2018
Alex Brownsell
Mar 13,2018

Campaign's 50 Best Places to Work 2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges
International Women’s Day
Mar 06,2018

Nonetheless, she persisted (part two): female leaders on their biggest challenges

Marc Pritchard, chief brand officer, P&G
Simon Gwynn
Mar 05,2018

Is Marc Pritchard right to say that agencies should strip away anything that doesn't add to creative output?

How ITV and The National Lottery created 'the nation's biggest ever sports day'
Clare Phillips & Adam Chataway
Feb 21,2018

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Jon Hamm
David Blecken
Feb 13,2018

A breakdown of what 'brand experience' is and isn't

James Freedman (left) and Sanjiv Gossain
Gideon Spanier
Feb 13,2018

A very modern marriage: Cognizant's deal with Zone and a shift in balance of power

The Gunn Report: the most creatively awarded advertising of 2017
Emma Wilkie
Feb 12,2018

The Gunn Report: the most creatively awarded advertising of 2017

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?
Gideon Spanier
Jan 24,2018

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

Advertising's empathy deficit knocks working mothers
Nicola Kemp
Jan 23,2018

Advertising's empathy deficit knocks working mothers

How brands can move on from Blue Monday
Jo Hudson
Jan 15,2018

How brands can move on from Blue Monday

How the insight industry can finally end marketing waste in 2018
John Kearon
Jan 12,2018

How the insight industry can finally end marketing waste in 2018

From a loyalty awakening to AI evolution: the year ahead for customer engagement
Nicky Bullard
Jan 12,2018

From a loyalty awakening to AI evolution: the year ahead for customer engagement

The year ahead for new agency models
Jan 11,2018

The year ahead for new agency models

The year ahead for strategy: we've got a fight on our hands
Alex Hesz
Jan 10,2018

The year ahead for strategy: we've got a fight on our hands

2018 needs to celebrate women in the workplace
Aline Santos
Jan 09,2018

2018 needs to celebrate women in the workplace

Media agencies have reached a watershed moment
Simon Davis
Jan 09,2018

Media agencies have reached a watershed moment

Peroni: agency shake-up follows change of ownership
Simon Gwynn
Dec 20,2017

Peroni aims to regain youthful style credentials after appointing Leagas Delaney

Adwatch of the Year 2017: the nation's most recalled and liked ads
Gail Kemp
Dec 18,2017

Adwatch of the Year 2017: the nation's most recalled and liked ads

All I want for 2018: the industry's hopes and predictions for the year
Staff
Dec 18,2017

All I want for 2018: the industry's hopes and predictions for the year

Top 10 lookalikes of 2017
Dec 08,2017

Top 10 lookalikes of 2017

Top 10 radio ads of 2017
Dec 05,2017

Top 10 radio ads of 2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty
John Tylee
Dec 05,2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty

Top 20 creatives of 2017
Dec 05,2017

Top 20 creatives of 2017

Brand Experience Agency of the Year 2017: Amplify
Dec 04,2017

Brand Experience Agency of the Year 2017: Amplify

Ad agencies increase profit margins despite lower fees and higher staff costs
Esther Carder
Nov 29,2017

Ad agencies increase profit margins despite lower fees and higher staff costs

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins
Ian Graham
Nov 29,2017

Kingston Smith: advertising and marketing sectors enjoy bigger profit margins

Marketing and sales promotion agencies enjoy bigger profit margins
Esther Carder
Nov 29,2017

Marketing and sales promotion agencies enjoy bigger profit margins

Kingston Smith: 2017 was a good year for media buyers
Peter Smithson
Nov 29,2017

Kingston Smith: 2017 was a good year for media buyers

AMV turns 40: agency marks four decades of advertising
Cilla Snowball
Nov 27,2017

AMV turns 40: agency marks four decades of advertising

Why JWT's female-focused consultancy feels like we're going backwards
Isobel Smyth
Nov 23,2017

Why JWT's female-focused consultancy feels like we're going backwards

AnalogFolk opens in China
Faaez Samad
Nov 14,2017

AnalogFolk opens in China

John Lewis' Christmas monster is another winning emotional cocktail
Unruly
Nov 10,2017

John Lewis' Christmas monster is another winning emotional cocktail

What brands should know about the 'New Adult'
Lucie Greene
Nov 09,2017

What brands should know about the 'New Adult'

Payback time: What makes an agency acquisition work?
Maisie McCabe
Nov 08,2017

Payback time: What makes an agency acquisition work?

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking
Mark Evans & Richard Huntington
Nov 08,2017

The conversation: Direct Line's Evans and Saatchi & Saatchi's Huntington on revolutionary thinking

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love
Robert Smith
Nov 07,2017

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

Where next for media agencies amid a leadership exodus?
Gideon Spanier
Nov 07,2017

Where next for media agencies amid a leadership exodus?

Trust me, I'm an adman
Charles Vallance
Nov 06,2017

Trust me, I'm an adman

Bridging the confidence gap
Erminia Blackden
Nov 03,2017

Bridging the confidence gap

Four books for marketers in the mood for disruptive behaviour
Staff
Nov 01,2017

Four books for marketers in the mood for disruptive behaviour

Why we need to nurture equality to foster creativity
Faz Aftab
Oct 30,2017

Why we need to nurture equality to foster creativity

Why Cognizant's entry to the marketing space is so significant
Keith Hunt
Oct 27,2017

Why Cognizant's entry to the marketing space is so significant

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016
Omar Oakes
Oct 27,2017

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

How NABS Fast Forward programme gave Liberty a creative spark
Nicola Kemp
Oct 27,2017

How NABS Fast Forward programme gave Liberty a creative spark

Anthony Simonds-Gooding
David Puttnam
Oct 24,2017

Lord Puttnam: 'Simonds-Gooding was an honourable man in a dishonourable period'

Kate Durling is director of production at Havas Sports & Entertainment
Kate Durling
Oct 24,2017

The battle for Alpha eyeballs

Think different: How ThisAbility's Khan is promoting creative disabled talent
Nicola Kemp
Oct 17,2017

Think different: How ThisAbility's Khan is promoting creative disabled talent

Marc Pritchard, P&G, on Better Advertising Enabled by Media Transparency at IAB ALM (Image from <a href="https://www.youtube.com/watch?v=NEUCOsphoI0">IAB - Interactive Advertising Bureau</a>
Jeremy Lee
Oct 12,2017

The trouble with digital media: why the transparency debate is still murky

Facebook is aiming to improve the AR experience through the application of VR technology
Sarah Golding
Oct 10,2017

Learning to love the machines: What I've learned about AI, VR and the future of the ad industry

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work
Maisie McCabe
Oct 10,2017

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work

Science fiction could be made real in the future marketing world
Rachel Barnes
Oct 09,2017

Science fiction could be made real in the future marketing world

Paul Hammersley: Harbour maste
Jeremy Lee
Sep 26,2017

Are agencies in need of refuge in Hammersley's Harbour?

'No room for assholes': how Sara Tate plans to revitalise TBWA\London
Brittaney Kiefer
Sep 22,2017

'No room for assholes': how Sara Tate plans to revitalise TBWA\London

Why we (still) need to talk about neurodiversity (a lot louder)
Ali Hannan
Sep 20,2017

Why we (still) need to talk about neurodiversity (a lot louder)

Let's challenge our assumptions about the nation
Emerson Bramwell
Sep 19,2017

Let's challenge our assumptions about the nation

John Lewis: the retailer is taking a gender-neutral approach
Nicola Kemp
Sep 18,2017

What brands should know about 'agendered' society

iPhone X: say hello to the future?
Ben Bold
Sep 13,2017

iPhone X: evolutionary design or emperor's new clothes?

Diary of an agency start-up: Ten tips on growing up fast
Henry Daglish
Sep 07,2017

Diary of an agency start-up: Ten tips on growing up fast

No7 takes a successful lunge with its new action-packed ad
Unruly
Sep 06,2017

No7 takes a successful lunge with its new action-packed ad

Parents blame brands over gender stereotyping
Nicola Kemp
Sep 06,2017

Parents blame brands over gender stereotyping

Why we should all embrace the 'Back to school' mindset
Nicola Kemp
Sep 05,2017

Why we should all embrace the 'Back to school' mindset

Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?
Jeremy Lee
Sep 05,2017

Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?

Sarah Wood & Phil Townend, Unruly APAC CCO
Faaez Samadi
Sep 04,2017

Unruly CEO: Want to win? Be a futurist

What the future holds for connected cars in 2017 and beyond
Suzy Bashford
Aug 30,2017

What the future holds for connected cars in 2017 and beyond

Craft beer wars: a storm in a pint pot
Jeremy Lee
Aug 28,2017

Craft beer wars: a storm in a pint pot

Senet Group: responsible gambling
Jeremy Lee
Aug 24,2017

Is the ad industry doing enough to protect children from the 'explosion' of gambling ads?

Belinda Parmar, the CEO of The Empathy Business
Nicola Kemp
Aug 21,2017

Why emotional intelligence is key to creative leadership

Three channels indie novelty with bold and bizarre film
Unruly
Aug 14,2017

Three channels indie novelty with bold and bizarre film

My Media Week: Paul Knight
Paul Knight
Aug 02,2017

My Media Week: Paul Knight

Laurence Green: 101 co-founder
Jeremy Lee
Aug 01,2017

MullenLowe bid to buy 101 could be mutually beneficial

The rise of the 48-shit poster
Paul Burke
Jul 31,2017

The rise of the 48-shit poster

Andy Jex; Anna Vogt
Jeremy Lee
Jul 27,2017

Can Jex and Vogt put an end to the continual disruption at TBWA\London?

Helen Mirren believes insecurity can actually drive creativity
Sonoo Singh
Jul 24,2017

Helen Mirren believes insecurity can actually drive creativity

Wunderman's Read: 'We are different from Accenture. We're creative'
Gideon Spanier
Jul 24,2017

Wunderman's Read: 'We are different from Accenture. We're creative'

BBH's unlikely creative duo gets a crack at making advertising history
Jeremy Lee
Jul 20,2017

BBH's unlikely creative duo gets a crack at making advertising history

Jeremy Lee
Jeremy Lee
Jul 17,2017

Karmarama's Army work errs on caution despite winning awards

Hearts & Science chief wields baton of change
Gideon Spanier
Jul 10,2017

Hearts & Science chief wields baton of change

Safety first: Lessons from the cyberattack on WPP
Jeremy Lee
Jul 07,2017

Safety first: Lessons from the cyberattack on WPP

Media agencies face 'big bang' moment
Gideon Spanier
Jul 03,2017

Media agencies face 'big bang' moment

The next generation of strategists have to create the future for themselves
James Lees
Jun 14,2017

The next generation of strategists have to create the future for themselves

Should planners only use 'gold-standard' JIC data?
Emily Tan
Jun 12,2017

Should planners only use 'gold-standard' JIC data?

Forget Cannes. We're off to Canvey, mate
Dave Henderson
Jun 12,2017

Forget Cannes. We're off to Canvey, mate

Why we lose our female talent before they even start
Ali Hanan
Jun 09,2017

Why we lose our female talent before they even start

Can MullenLowe leave the last-chance saloon?
John Tylee
Jun 08,2017

Can MullenLowe leave the last-chance saloon?

Brands take control from agencies
Gideon Spanier
Jun 08,2017

Brands take control from agencies

Advertising won't fix your problems
Laurence Green
Jun 06,2017

Advertising won't fix your problems

Reputations matter, so let's tot up the scorecard on a few
Martin Boon
Jun 01,2017

Reputations matter, so let's tot up the scorecard on a few

Has the promise of brand purpose been overblown?
John Tylee
May 25,2017

Has the promise of brand purpose been overblown?

How will this patchwork of messaging be remembered?
Verra Budimlija
May 23,2017

How will this patchwork of messaging be remembered?

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PODCASTS

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Campaign podcast: Why diversity is still adland's poorly-funded side hustle
July 06, 2018
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Campaign podcast: Why diversity is still adland's poorly-funded side hustle

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(L-R) Laurence Thomson | Claire Beale | Ross Neil | Gideon Spanier
June 28, 2018
Claire Beale & Gideon Spanier

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

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Campaign Newscast: how WPP investors reacted to company's split with Sorrell
June 14, 2018
Staff

Campaign Newscast: how WPP investors reacted to company's split with Sorrell