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Agency

Initiative

  • Type of agency

    Media planning and buying

  • Ownership

    Interpublic

  • Head office

    London

  • Number of UK staff

    54

    • Share page

Latest about Initiative

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture
Jed Hallam
Aug 07,2018

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture

Rochelle Humes is part of Heart's latest line up of presenters
Magda Ibrahim
Aug 02,2018

Rajar Q2 2018: Largest commercial stations buck downward listening trend

Obsession with paid media billings diminishes what agencies now do for clients
Caroline Foster Kenny
Jul 30,2018

Obsession with paid media billings diminishes what agencies now do for clients

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Alex Brownsell
Jun 19,2018

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Amazon to sponsor The Great British Bake Off
Daniel Farey-Jones
Mar 29,2018

Amazon to sponsor The Great British Bake Off

IPG's net income drops 4.8% but shares surge
Emily Tan
Feb 14,2018

IPG's net income drops 4.8% but shares surge

BUSINESS DETAILS

42 St John's Square, Clerkenwell, London EC1M 4EA
www.initiative.co.uk

KEY PEOPLE

Sally Weavers, managing director
Ben Walton, head of digital
James Temperley, head of broadcast
Vanessa Doyle, head of publishing
Jorge Seeliger, head of innovation

Latest School Report

AGENCY
School Reports 2018: Initiative

School Reports 2018: Initiative