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Google is set to integrate generative AI into its advertising business in the coming months, joining a long list of other tech companies who have adopted the technology as part of its day to day business operations. This emerging technology is gaining popularity and uptake, bringing with it changes to business processes, including marketing, and challenging our understanding of creativity. Generative AI provides an opportunity for businesses to save time, personalise content, and bypass restrictions on personal data usage, as well as create content that returns higher engagement scores. The introduction of generative AI will enable the creation of more sophisticated campaigns and help advertisers meet business objectives such as sales targets.
Join us as we bring together major stakeholders in advertising and PR to discuss how to leverage generative AI to control costs, maximise ROI, and remain competitive and relevant. You'll learn how to submit creative content such as images, videos and text that will then get ‘remixed’ to generate ads that target specific audiences. We'll also discuss how generative AI is challenging our understanding of creativity and how you can adapt to these changes.
Don't miss out on this timely event that will give you a competitive edge in the advertising landscape.
2 Reasons you should be there
- Industry Disruption: Generative AI is rapidly transforming the advertising landscape, and this event will provide crucial insights into its business implications. If you're not there, you risk falling behind your competitors who are already leveraging this technology to gain a competitive edge.
- Insider Knowledge: This event brings together major stakeholders in advertising and PR. By attending, you'll have access to exclusive insider knowledge and firsthand experiences from industry leaders who are at the forefront of the generative AI revolution. Missing this opportunity means missing out on vital information that could propel your advertising strategies to new heights.
Another 2 reasons to convince you
- Cutting-Edge Strategies: Learn how to harness the power of generative AI to control costs, maximise ROI, and create highly targeted campaigns. Discover the secrets of personalising content, bypassing data usage restrictions, and generating higher engagement scores. If you're not present, your competitors will be one step ahead in adopting these cutting-edge strategies, leaving you scrambling to catch up.
- Networking Opportunities: Rub shoulders with influential professionals in the advertising and PR world. This event is a prime opportunity to expand your network, forge valuable connections, and potentially collaborate on future projects. Don't miss the chance to connect with like-minded individuals who could be the key to unlocking new business opportunities.
Agenda
The agenda is under construction! Our team is hard at work putting together a lineup that's sure to blow your socks off. Whilst our team is busy crafting an agenda that will leave you inspired, informed and entertained, why not secure your ticket to get the cheapest ticket available? Keep an eye out for more details coming soon!"
Get in touch
Speaker enquiries: elena.bushe@haymarket.com +44 (0)20 8267 4170
General enquiries: conferences@haymarket.com +44 (0)20 8267 4011