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Agenda
8:30 Registration and Refreshments
9:35 Chair’s Opening Comments
Coral Cripps,
Technology & Gaming Editor,
Campaign
Gideon Spanier,
Editor-in-Chief,
Campaign
9:40 Why investing in AI makes sense in today’s market
Hear from our event partner, Making Science on how to make tech your best friend and garner business support for investment into AI.
Lloyd Davies, Managing Director UK, Making Science
9:50 CASE STUDY FIRESIDE CHAT: How Brand Agency London is using generative AI in their marketing channels
- Utilising generative AI as a starting point for creative thinking
- Assisting, not replacing - leveraging generative AI to increase efficiency by becoming part of the team
- How generative AI can help to optimise the writing of tactical product press releases
Interviewed by:
Coral Cripps,
Technology & Gaming Editor,
Campaign
Nora Zukauskaite,
Global Marketing Director,
Lottie London; I Am Proud; Ciate London
10:10 CASE STUDY PRESENTATION: Creating images of the future from reflections of the past: WWF’s Future of Nature
- Insights into the exhibition: why WWF utilised generative AI to create Future of Nature
- Understanding the process: what are the considerations brands should think about before using generative AI?
- Honest reflections: lessons learnt and takeaways for the future
Holly McKinlay, Director of Strategic Communications & Brand, WWF UK
10:30 PANEL DISCUSSION: How brands and advertisers can harness Generative AI for business and creativity
- What brands and advertisers looking to leverage generative AI should know, and why you need to be utilising generative AI in your creative and business strategies.
- What will the impact of generative AI be on business? How can advertisers and brands utilise it to its fullest potential?
- The future of generative AI: what is needed to maximise growth in the space for the future? What might the applications look like?
Moderated by:
Gideon Spanier, Editor-in-Chief, Campaign
Nora Zukauskaite,
Global Marketing Director,
Lottie London; I Am Proud; Ciate London
Holly McKinlay,
Director of Strategic Communications & Brand,
WWF UK
Costanza Ghelfi,
Co-Founder and COO,
ad-machina | a Making Science Company
11:10 PANEL DISCUSSION: How generative AI is shaping creative and business practice, for the present and the future
- A new wave for advertising? How has generative AI shaken up creative processes?
- Integrating Generative AI into your strategies and teams: Where can it have the most positive impact?
- Understanding the current limits: how generative AI is not (yet) a substitute for the creative marketer
Moderated by:
Coral Cripps, Technology and Gaming Editor, Campaign
Peter Gasston, Creative Innovation Lead, VCCP and faith
11:40 FIRESIDE CHAT: What legal risks does Generative AI present for the advertising world, and where is AI legislation heading?
- The lowdown: What are the key legal risks and pitfalls associated with using Generative AI?
- Taking action: What should brands and advertisers be doing to mitigate the legal risks?
- Looking through the legislative lens: what is the current status of AI regulation, and what does it mean for the advertising world?
Moderated by:
Gideon Spanier, Editor-in-Chief, Campaign
JJ Shaw, Managing Associate, Lewis Silkin LLP
12:00 Chair’s closing comments
Coral Cripps,
Technology & Gaming Editor,
Campaign
Gideon Spanier,
Editor-in-Chief,
Campaign