Everything happens for a reason… I think?What's the most satisfying thing you've done recently and why?
Teaching my little girl to swim without either of us drowning.You're asked to do a TED talk. What would you choose to talk about and why?
The title would be "Not everything that counts can be counted, and not everything that can be counted counts".You've got £1 million to invest in something. Who/what gets your money?
Entertainment One – the company that owns Peppa Pig. It's crack cocaine for toddlers and going global. Or my mate's new tech start-up.What single thing would improve your life?
A photographic memory.You've found a time-travel machine. Where do you go?
Five years into the future to see how Peppa Pig and my mate's start-up are doing.It's 2020. What are you doing?
Probably suing my mate for £1 million.Oops, the world ends tomorrow. What do you do today?
Crack into the Leagas Delaney store of Penfolds luxury wines and start on the bottles of Grange.But if you could be anyone else in adland for a day, who would you be and why?
Margaret Johnson, so she could give me a large bonus. And so I could experience what having a photographic memory is like.What will be your legacy (assuming the world doesn't actually end tomorrow)?
Er… note to self: start doing something meaningful.This is still a great business because…
People. People. People. And creative work. And the Leagas Delaney beer fridge.What makes you, you?
My family and friends. Boring but true.