Rehearse, rehearse, rehearse.What's the most satisfying thing you've done recently and why?
Launching the Dementia Friends campaign. Dementia is a big issue that will affect us all (one-in-three people over 65 will die with it). Our job is to transform the way we relate to people with dementia quickly. It required a wonderfully collaborative team effort, led superbly by Public Health England working with the Alzheimer's Society, to pull it off. And allowed me to sing With A Little Help From My Friends in the Cabinet Office to a government minister in the pitch. Four months in, 370,000 have signed up.You're asked to do a TED talk. What would you choose to talk about and why?
How we can better use the wisdom and experience of the old people in our society; the largest, most interesting untapped resource in the world.You've got £1 million to invest in something. Who/what gets your money?
I'm a mentor at the wonderful School of Communication Arts in Brixton and would give a chunk to Marc Lewis and the team there. The rest would go to those researching cures for dementia.What single thing would improve your life?
A higher batting average.You've found a time-travel machine. Where do you go?
Lord's cricket ground in June 1930 to see the best sportsman of all, Sir Don Bradman, play the innings of 254 he thought his finest.It's 2020. What are you doing?
I'd like to be celebrating: long-term success for the agency; an eighth successive Campaign darts title; and having won the battle with my children not to get a dog.Oops, the world ends tomorrow. What do you do today?
A kickabout with my three boys. Lunch with the whole family by the sea. Postprandial snooze to Test Match Special. A pint with friends in the evening.But if you could be anyone else in adland for a day, who would you be and why?
Lawrence Dallagalio. One day as a World Cup winner would do.What will be your legacy (assuming the world doesn't actually end tomorrow)?
Bit young to be thinking about legacies, but making Lowe in London a success again will be part of it.This is still a great business because…
In a world where more people carry mobile phones than have loos, the opportunity for us to create positive change – to make a real difference to businesses, people and to address social and political issues – is greater than ever before.What makes you, you?
Hatred of losing. Love of learning. Short legs. Flat vowels.