I've helped a start-up online fashion business this year – there's just as much work involved as starting an agency. But Realstarsarerare.com is now up and ready for collection number two. The whole experience has been a lesson.What's the most satisfying thing you've done recently and why?
Being in California with my partner and children watching humpback whales feeding was pretty satisfying.You're asked to do a TED talk. What would you choose to talk about and why?
I would never be asked to do a TED talk – that's Phil Rumbol and Laurence Green territory.You've got £1 million to invest in something. Who/what gets your money?
101 would get the investment. It would help us go global and help me pay off my mortgage.What single thing would improve your life?
Not having any "i" device (especially phone). It would improve my communication skills and my ability to relax.You've found a time-travel machine. Where do you go?
26 November 1971 (my birthday), to have another go at my life, to see what would happen differently.It's 2020. What are you doing?
101 has gone global, I'll be doing a bit, but not as much, hopefully with Rich and Gus in Argentine sunshine.Oops, the world ends tomorrow. What do you do today?
Get in the time machine (see above) and go again.But if you could be anyone else in adland for a day, who would you be and why?
Laurence Green, just to see what happens in his head, although my running times would nosedive. Or Augusto Sola, because he runs 101 Buenos Aires and the climate (and Malbec) is much better.What will be your legacy (assuming the world doesn't actually end tomorrow)?
A world-class creative agency that has gone global.This is still a great business because…
It still has the potential to change popular culture and that's as exciting a prospect as it has always been.What makes you, you?
Horrible question. No idea, I doubt it's all good.