Matthew Dearden

Matthew Dearden

President, Europe

Clear Channel Outdoor

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What's the best lesson you've learnt this year?

Travel light, so you can focus on the big stuff.

What's the most satisfying thing you've done recently and why?

Building a team that transformed the business results. I love it because it works for everyone: our people, our clients and our shareholders.

You're asked to do a TED talk. What would you choose to talk about and why?

Truly awesome human potential and the ability to release it with belief, confidence and courage. It is fascinating, true and can change the lives of individuals and society.

You've got £1 million to invest in something. Who/what gets your money?

Small entrepreneurs in Africa.

What single thing would improve your life?

Practising what I preach: getting enough sleep.

You've found a time-travel machine. Where do you go?

The Big Bang Burger Bar.

It's 2020. What are you doing?

Running a media business and helping my amazing kids grow.

Oops, the world ends tomorrow. What do you do today?

Hold my kids close, then take them out to play in the woods.

But if you could be anyone else in adland for a day, who would you be and why?

Rory Sutherland, to enjoy being inside that remarkable mind (and answering "Claire Beale" would be trying too hard).

What will be your legacy (assuming the world doesn't actually end tomorrow)?

People and businesses unleashed. A world that, even a tiny bit, is better at celebrating our differences and nurturing us all.

This is still a great business because…

Anything is possible, and we have a lot of fun while doing serious things.

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