Trust your instincts.What's the most satisfying thing you've done recently and why?
Got married. I now have a new surname (Edwards) that I don’t have to spell for everyone (Cruickshank), reducing the order time for curry by ten minutes. There are a lot of other reasons too, obviously…You're asked to do a TED talk. What would you choose to talk about and why?
The importance of trusting your instincts. I’m a big believer in it and it can save you a lot of time and effort.You've got £1 million to invest in something. Who/what gets your money?
Into our charity of the year, The Childhood Eye Cancer Trust.What single thing would improve your life?
A shorter commute into work.You've found a time-travel machine. Where do you go?
Forward ten years. Just to check my plan works out properly. If I’m still working, there’s a problem…It's 2020. What are you doing?
Seeing a bit more of the world and hopefully not working as hard.Oops, the world ends tomorrow. What do you do today?
Have the mother of all parties.But if you could be anyone else in adland for a day, who would you be and why?
Can I have a type of business rather than person? I’d say either Oystercatchers or AAR. Just to see what other agencies are up to…What will be your legacy (assuming the world doesn't actually end tomorrow)?
I don't like the idea of a legacy. We make ads, not save the world. Hopefully, some people will have enjoyed working with me, though.This is still a great business because…
You get to be involved in so many other businesses. And you can still make it fun.What makes you, you?