Peter Souter

Peter Souter

Chairman

TBWA\London

Contact me
My Character:
  • Creative
  • Powerful
What's the best lesson you've learnt this year?

When at the wheel, open your car door with your left hand because it forces you to look in the wing mirror and therefore reduces the number of cyclists you kill.

What's the most satisfying thing you've done recently and why?

I had a play on at the Hampstead Theatre which, to use the proper theatrical term, was cool as fuck.

You're asked to do a TED talk. What would you choose to talk about and why?

Why dyslexia is a superpower.

You've got £1 million to invest in something. Who/what gets your money?

Comic Relief. Nobody should die of an illness that Westerners wouldn't take a day off work for.

What single thing would improve your life?

Smaller lips.

You've found a time-travel machine. Where do you go?

1604. I'd love to see Hamlet on opening night.

It's 2020. What are you doing?

Writing radio plays for peanuts while living off the pension that David Abbott made me take out.

Oops, the world ends tomorrow. What do you do today?

Play cards with my kids and distract them from watching the news.

But if you could be anyone else in adland for a day, who would you be and why?

Walter Campbell. Who wouldn't?

What will be your legacy (assuming the world doesn't actually end tomorrow)?

I hope to leave no trace and cause no harm.

This is still a great business because…

The people in advertising are just fantastic. I've worked in other businesses before and I can tell you that we are uniquely funny, smart, hard-working, kind and endlessly inventive. Somewhere along the way, we've let people tell us that we aren't those things. That's a crying shame. I love us. I missed us. That's why I am so happy to be back among ad people. The best people in business.

What makes you, you?

Fast mind unable to conceal the silly soul.

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