Simon Labbett

Simon Labbett



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My Character:
  • Entrepreneur
What's the best lesson you've learnt this year?

That kindness is a formidable weapon.

What's the most satisfying thing you've done recently and why?

I don't do ice buckets, but I have managed to secure an amazing money-can't-buy experience for a children's hospice. Helping people is by far the most empowering feeling in the world.

You're asked to do a TED talk. What would you choose to talk about and why?

The brain's ability to pick up Wi-Fi activity and incoming data. There's one heck of a lot of data flowing through you right now. I'm convinced our bodies are adapting themselves to receive it.

You've got £1 million to invest in something. Who/what gets your money?

Hometown. I'm incredibly impatient, so would love to invest that kind of money in the business to accelerate the growth. The team we've assembled are an amazing bunch; I would back them all in a heartbeat.

What single thing would improve your life?

Finding the right fourth partner to complete our management line-up.

You've found a time-travel machine. Where do you go?

2045. To have a pint with my son Sam while we're both the same age.

It's 2020. What are you doing?

Having dinner with Siri.

Oops, the world ends tomorrow. What do you do today?

Convince my kids that the enormous flaming rock heading towards us is nothing to worry about.

But if you could be anyone else in adland for a day, who would you be and why?

Anyone on a placement. You never have more of a fantastical view of the industry than when you first leave uni.

What will be your legacy (assuming the world doesn't actually end tomorrow)?

My view is simple: play a part in someone's success and they'll remember you forever.

This is still a great business because…

Name another industry that empowers more artists.

What makes you, you?

Caffeine, hodophobia, and a tan that never fades.

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