Patience is overrated.What's the most satisfying thing you've done recently and why?
Working in Italy at our Milan office on a major campaign. Why? Because Italy is eternally seductive.You're asked to do a TED talk. What would you choose to talk about and why?
Creativity should be taught. Because original thought is a natural resource like oil or gas.You've got £1 million to invest in something. Who/what gets your money?
Trager Delaney – my daughter's highly successful but financially challenged fashion label.What single thing would improve your life?
Reading books faster.You've found a time-travel machine. Where do you go?
Nowhere. I am happy with now.It's 2020. What are you doing?
Pretty much the same as now.Oops, the world ends tomorrow. What do you do today?
Cook a really good pasta meal.But if you could be anyone else in adland for a day, who would you be and why?
Dan Wieden. He had an idea and it works brilliantly to this day.What will be your legacy (assuming the world doesn't actually end tomorrow)?
A company that has always stood by its principles, even in adversity.This is still a great business because…
You are asked to solve seemingly intractable problems and, along the way, you meet some very intelligent and idiosyncratic people.What makes you, you?
Non-PC humour. A dislike of anything pretentious.